Social Media: BEST PRACTICES Jennifer Navarrete
Look Listen Engage
Business & Social Media •  Awareness •  Customer Service •  Research Interaction
The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
Look
Look Staff Tools Time
Look Industry Trends Competition
Listen
Listen Customers Industry News
Engage
Engage Informational Educational Entertaining
Team •  Appoint Social Media Team •  List goals and objectives •  Define success •  Identify audience •  Choose appropriat...
Policies and Procedures
Social Media Policy •  Explain the purpose behind the use of social media  •  Exercise good judgment and use common sense ...
Web Posting Response  Flowchart U.S. Airforce
Pfizer Social Media Response Flowchart
Social Media Policy Database by  Chris Boudreaux Social Media Governance
Make Your Business  Social
Business is courting the Social Media Savvy
Seaworld San Antonio  Alamo Helicopter Tours American Heart Association –  Go Red Breakfast
Courtship Tips Ask Prepare Follow Through
Social Media Groups
Social Media Best Practices <ul><li>Take the time to look and listen before you engage </li></ul><ul><li>Put policies and ...
What is  your business  supposed  to do about  Social Media ? or
ATTRIBUTION Best Practices  by Activengage  http://blog.activengage.com/2011/11/live-chat-best-practices-6-tips-to-help-de...
Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www.twitter.com/epodcaster www.facebook.com/jennifernavar...
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Social Media Best Practices

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Best practice tips for using social media in your business. Includes information on policy guidelines, response flowcharts and attracting local social media groups.

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  • Social Media Best Practices

    1. 1. Social Media: BEST PRACTICES Jennifer Navarrete
    2. 2. Look Listen Engage
    3. 3. Business & Social Media • Awareness • Customer Service • Research Interaction
    4. 4. The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
    5. 5. Look
    6. 6. Look Staff Tools Time
    7. 7. Look Industry Trends Competition
    8. 8. Listen
    9. 9. Listen Customers Industry News
    10. 10. Engage
    11. 11. Engage Informational Educational Entertaining
    12. 12. Team • Appoint Social Media Team • List goals and objectives • Define success • Identify audience • Choose appropriate platforms
    13. 13. Policies and Procedures
    14. 14. Social Media Policy • Explain the purpose behind the use of social media • Exercise good judgment and use common sense • Acceptable practices/Unacceptable practices • Guidance and training • Procedures and protocol aka Chain of Command
    15. 15. Web Posting Response Flowchart U.S. Airforce
    16. 16. Pfizer Social Media Response Flowchart
    17. 17. Social Media Policy Database by Chris Boudreaux Social Media Governance
    18. 18. Make Your Business Social
    19. 19. Business is courting the Social Media Savvy
    20. 20. Seaworld San Antonio Alamo Helicopter Tours American Heart Association – Go Red Breakfast
    21. 21. Courtship Tips Ask Prepare Follow Through
    22. 22. Social Media Groups
    23. 23. Social Media Best Practices <ul><li>Take the time to look and listen before you engage </li></ul><ul><li>Put policies and procedures in place </li></ul><ul><li>Have ongoing education and training </li></ul><ul><li>4. Integrate social media into daily routine </li></ul><ul><li>5. Empower your team </li></ul>
    24. 24. What is your business supposed to do about Social Media ? or
    25. 25. ATTRIBUTION Best Practices by Activengage http://blog.activengage.com/2011/11/live-chat-best-practices-6-tips-to-help-dealers-get-the-most-out-of-live-chat Business Meeting by llawliet http://flickr.com/photos/llawliet/2547595587/ Blown Cover by laverrue http://flickr.com/photos/23912576@N05/2962194797/sizes/l/ Ear Commodore by Elsie esq . http://www.flickr.com/photos/elsie/3749834181 Eyes by Alice Birkin http://www.publicdomainpictures.net/view-image.php?image=15619&picture=staring-eyes Air Force Web Posting Response Flowchart http://en.wikipedia.org/wiki/United_States_Air_Force_Web_Posting_Response Pfizer Social Media Response Flowchart http://bit.ly/z4jFwG List of Social Media Policies by Chris Boudreaux http://socialmediagovernance.com/policies.php#axzz1nfu1xokt Girl in sweater with flowers by Pink Sherbert Photography http://www.flickr.com/photos/pinksherbet/2135344515/sizes/l/ Alamo Helicopter Tours by Stacy Riggs http://www.facebook.com/group.php?gid=48586079145&ref=ts#/photo.php?pid=30101378&op=1&o=global&view=global&subj=48586079145&id=1422605982 Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B . http://www.flickr.com/photos/42dreams/1009400100/sizes/l/
    26. 26. Social Media Profiles: www.jennifer.navarrete.tx.googlepages.com www.twitter.com/epodcaster www.facebook.com/jennifernavarrete www.linkedin/in/jennifernavarrete Events: www.mobicampsa.org www.tweetcampsa.org www.podcampsanantonio.org www.theotherhalftimeshow.org Groups: Social Media Club San Antonio Social Media Breakfast San Antonio Sites: www.jennifernavarrete.com www.themediafuse.com www.mylabelnet.com www.techintwenty.com www.morningbrewcast.com/blog [email_address] ph: 210.888.0841

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