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Staff Expertise in the Networked,
       Digital Environment
               Josh Greenberg
   Director, Digital Strategy &...
Artifacts
Text vs Artifact
Digital:

    1. decoupling of text
        from artifact

2. decoupling of artifact from
    single physical context
The Library Problem
The Library Dilemma
The Library Dilemma
Traditional model:
curator as authority
From one-to-one to
   one-to-many
2.0!
OMG!
EVERYTHING’S
 DIFFERENT!!
Professional vs. Amateur



         mac vs. pc
Danger
Throwing out baby
(knowledge) with bathwater
(“oppressive” one-way flow)
Need to define
next paradigm
Balance professional
     and amateur
expertise(s), value both
Gentleman science
Professionalization
Citizen science
Enabling factors:
Digital networks (low
 cost of connection)
Changing cultural
attitudes toward
    expertise
Can citizen science map
 onto the humanities?
    Onto the arts?
Example #1: maps at
      NYPL
scale of problem
How?
answer: deputize
first example: students
   in Map Division
role of curator:
community organizer
example #2:
 curatorial voice in
“vernacular media”
They’re no longer
 going to come
   to us first
Digital discovery
currently happens in
     two ways:
Conversation
Goal: Grow Awareness
       and Use
Strategy:
Talk about ourselves.
Strategy:
Talk about ourselves.

       A lot.
Writing:
2 birds, one stone
“Writing for Google”
“Writing for Google”
          +
“Writing for referral”
“Writing for Google”
           +
“Writing for retweeting”
Blogs
Curatorial expertise +
 social media = viral
Example #3:
New relationships with
 the “world outside”
ultimately about
   inspiring learning,
 advancing knowledge,
     and organizing
communities of practice
What about those
   artifacts?
In the eyes of a digitally
 networked public, the value and
identity of a collecting institution
 derives from service, ex...
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
Staff Expertise in the Networked, Digital Environment
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Staff Expertise in the Networked, Digital Environment

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Staff Expertise in the Networked, Digital Environment

  1. 1. Staff Expertise in the Networked, Digital Environment Josh Greenberg Director, Digital Strategy & Scholarship The New York Public Library @epistemographer
  2. 2. Artifacts
  3. 3. Text vs Artifact
  4. 4. Digital: 1. decoupling of text from artifact 2. decoupling of artifact from single physical context
  5. 5. The Library Problem
  6. 6. The Library Dilemma
  7. 7. The Library Dilemma
  8. 8. Traditional model: curator as authority
  9. 9. From one-to-one to one-to-many
  10. 10. 2.0!
  11. 11. OMG!
  12. 12. EVERYTHING’S DIFFERENT!!
  13. 13. Professional vs. Amateur mac vs. pc
  14. 14. Danger
  15. 15. Throwing out baby (knowledge) with bathwater (“oppressive” one-way flow)
  16. 16. Need to define next paradigm
  17. 17. Balance professional and amateur expertise(s), value both
  18. 18. Gentleman science
  19. 19. Professionalization
  20. 20. Citizen science
  21. 21. Enabling factors:
  22. 22. Digital networks (low cost of connection)
  23. 23. Changing cultural attitudes toward expertise
  24. 24. Can citizen science map onto the humanities? Onto the arts?
  25. 25. Example #1: maps at NYPL
  26. 26. scale of problem
  27. 27. How?
  28. 28. answer: deputize
  29. 29. first example: students in Map Division
  30. 30. role of curator: community organizer
  31. 31. example #2: curatorial voice in “vernacular media”
  32. 32. They’re no longer going to come to us first
  33. 33. Digital discovery currently happens in two ways:
  34. 34. Conversation
  35. 35. Goal: Grow Awareness and Use
  36. 36. Strategy: Talk about ourselves.
  37. 37. Strategy: Talk about ourselves. A lot.
  38. 38. Writing: 2 birds, one stone
  39. 39. “Writing for Google”
  40. 40. “Writing for Google” + “Writing for referral”
  41. 41. “Writing for Google” + “Writing for retweeting”
  42. 42. Blogs
  43. 43. Curatorial expertise + social media = viral
  44. 44. Example #3: New relationships with the “world outside”
  45. 45. ultimately about inspiring learning, advancing knowledge, and organizing communities of practice
  46. 46. What about those artifacts?
  47. 47. In the eyes of a digitally networked public, the value and identity of a collecting institution derives from service, expertise, and community organization rather than possession of collections

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