Social media mini bootcamp slides


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Social media mini bootcamp slides

  1. 1. Online MediaMini-Boot Camp<br />
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  3. 3. 140 characters or less<br />Why are you here?<br />
  4. 4. Agenda<br />Online philosophy<br />Facebook<br />Twitter<br />Broadcast media<br />Blogs and websites<br />Google<br />5 things you should do online now<br />
  5. 5. ONLINE PHILOSOPHY<br />Determine how much money and time you are willing to spend<br />Pick a limited number of online outlets - strategy<br />Establish your online personality<br />What’s your mix? Personal, professional, institutional<br />Decide what you want from social media<br />Push information, listen, connect, learn, collaborate<br />Determine your work flow<br />Social media should be an integrated, natural outgrowth of your personality and work life.<br />Safe Church and life online<br />You can be online with limited commitment of time, money and energy. But it is a discipline.<br />
  6. 6. My online philosophy<br />Purpose of being online is to create and foster connections, relationships…to gain an audience for communicating with.<br />Listen and learn about news, audience, happenings<br />Push news into wider audience.<br />Developing relationships for exchange of information<br />
  7. 7. 140 characters or less<br />What is your online philosophy?<br />
  8. 8. SOCIAL MEDIA<br />Strengths: Huge, evolving, many users<br />Weaknesses: Low control, little reliable privacy, can be confusing, time<br />Strengths: Quick, short, easy, hip<br />Weaknesses: High drop out rate, may be fleeting technology<br />
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  16. 16. BROADCAST MEDIA<br />
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  21. 21. OTHER ONLINE MEDIA<br />Blogs<br />Strengths: Generally free, flexible, can be personalized, interactive<br />Weaknesses: Still limited capacity, need to know your way around the Internet a bit<br />Websites<br />Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive<br />Weaknesses: Can become static, can be difficult to update, transferability, not interactive<br />
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  25. 25. Google<br />Gmail, Google Docs, Picasa, Google Calendar<br />Strengths: Free, easy to use, shareable, embeddable, collaborative, works with mail programs<br />Weaknesses: In the clouds, email has the extension<br />Google Apps<br />Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs<br />Weaknesses: In the clouds, confusing to set up<br />Similar services abound, few are as pervasive<br />
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  27. 27. 5 things you should do online now…<br />$20: Use a blogging platform – like Wordpress – to build a website or blog<br />Buying a url will cost $10, redirecting your blog to the website will cost $20<br />Free: Get a youtube account and start uploading videos <br />Free: Either get a gmail account or sign-up for Google Apps and use the free email, calendar, and photo sharing<br />Free: Set up a Facebook Fan Page for your community<br />$10: Buy a vanity url for your community<br />
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  29. 29. Online Media Tips<br />You cannot break the Internet – every mistake can be fixed<br />Set up a personal email – keep your work email and personal email separate.<br />Use an RSS reader.<br />Comment on other writing – blogs, Tweets, status updates<br />Purchase URLs – get to know GoDaddy well<br />Choose a good profile pic and use it everywhere<br />Don’t know how to do something? Google it. Google everything.<br />Use a good browser, Google Chrome, Firefox. Get rid of Internet Explorer<br />Consider getting a smart phone with a data plan.<br />Consider getting a hand-held video camera, like a Flip<br />Strategy, strategy, strategy<br />
  30. 30. Stay in Touch<br />Wendy Johnson<br /><br />612-870-3303<br />