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Avoiding a crisis situation is a little bit like winning the lottery. You’re lucky if it happens to you, but let’s face it, it’s probably not happening to you.
Most companies are bound to have a small crisis every now and again, and if you don’t play your cards right (cough*NFL*cough), you can have one of these very fun little PR situations just about every few weeks. When it rains it pours in the world of crisis comm.
Working in crisis communications, we've developed a bit of an addiction to following these situations – and watching how they play out. It’s sort of a hobby. Keeping our pulse on unfolding crises help us become better at our jobs. And we’re totally into that.
So we think nothing—absolutely nothing—of spending our mornings scanning the news and sending around links of what went well, what went kind of terrible and what went particularly awful. In fact, throughout the entirety of 2014, we indexed hundreds of crisis situations including the best –and the absolute worst—responses. There were some serious doozies.
When you talk about crisis as much as we do, you start to see certain patterns that paint a bigger picture of the crisis communications landscape. What that looks like now – and what it will look like in the future. So for your reading (and preparing!) pleasure, we put together a list of what we see for 2015 – the types of crises we know are coming and the ways the best communicators will respond to them. We made sure to make it a super quick read, with nice graphics and tons of great examples from last year’s fiascoes. Sounds awesome, right? Read away!
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