Point of Sale
Point of sale (POS) refers to the actual physical location and act of selling
merchandise to a customer as well as the technology that drives these functions.
First blush might have folks thinking ‘POS, need to ring an item, take some form
of payment, and provide the customer a receipt, so what’s the big deal?’ And so
with the Five and Dime, goes those retailers. When POS associates have better
information about store merchandise and customer accounts, product sales
improve, as will customer satisfaction and loyalty.
Through the use of POS tools and functions, retailers can positively impact sales in
many ways. Faster processing of charge/debit purchases via high-speed processing
increases the speed of the transaction reducing the chance of a customer seeing a
long line and leaving without purchasing.
The production of “Gift Receipts” uses transaction numbers and makes returns
much more accurate by identifying the selling price when an item is returned,
or the coding of exact transaction detail allowing a receipt to be reprinted when
needed. Giving in-store credits on returned items helps to reduce cash refunds and
to track returned items. These store credit notes are serialized and can be used just
like a gift card. Often small credit balances either are not used or lead to larger sales
when they are redeemed. They also replace manual issuance of store credit notes
which are time consuming and open to fraudulent use.
Current technology allows POS to drive business,
increase sales, improve the customer experience,
and gather valuable customer information for
ongoing impacts to the bottom line.
Customer service is critical to driving sales and
building customer loyalty for repeat business.
POS technology drives the tools needed by
retailers who want to distinguish themselves
through outstanding customer service.
RF Technology allows faster processing of customers through traditional check-out
lines. When these lines get too long, extra RF Guns can be used as Line-Busters,
or virtual POS Stations. These features further reduce the chances of a customer
seeing a long line and not making a purchase. Beyond speed, scanner guns allow
clerks to scan large, heavy, or oddlyshaped merchandise without customers having
to lift and place on belts. Combine this with the power of ‘Quick Find’ grids and
viewers which display merchandise details and images for items that are hard-toscan, located outdoors, or too small to label. Finally, quick look-up of inventory &
fast entry of SKU and price makes the POS process quick and easy for the customer
improving their satisfaction.
Information impacts sales
Quick access to information helps ensure customers can locate the items they need,
and that they have all of the items required for projects. Item lookup provides
sales associates quick access to details such as item locations, descriptions and kit
components. Can’t find the SKU? You can use wildcard lookups using an asterisk
with a part of the SKU description right from the SKU field in POS or use a viewer in
POS to lookup by item number, description, vendor or department/class/fineline.
Related item or suggested item prompts (when an item is scanned, if there is a
related or add-on item available, the software will prompt the sales associate to ask
the customer if they would like the additional item) leads to increases in average