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"Switch: How to Change When Change is Hard" by Chip and Dan Heath

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Presentation summarizing the book "Switch: How to Change When Change is Hard" by Chip and Dan Heath

Published in: Leadership & Management
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"Switch: How to Change When Change is Hard" by Chip and Dan Heath

  1. 1. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 July 22, 2019 krt4@williams.edu x3542 Kevin Thomas Learning & Development Manager Switch: How to Change When Change is Hard
  2. 2. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  3. 3. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We’re not as rational as we think we are
  4. 4. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We don’t always resist change
  5. 5. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We are often ambivalent about change
  6. 6. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • To change others’ behavior we must influence: – Mind - Rider – Heart - Elephant – Situation - Path
  7. 7. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Easily tired
  8. 8. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Can provide direction
  9. 9. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Emotional and instinctive • Prefers path of least resistance, • Prefers instant gratification. • Emotion can generate motivation
  10. 10. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We’re far more motivated when we have a visceral experience.
  11. 11. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We’re more influenced by our environment than we think we are • Shaping the path makes change easier
  12. 12. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  13. 13. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Rider has a bias towards problems and limitations • Find the positive outliers • Share solutions • Example: Vietnamese mothers that provided more feedings, actively fed their babies, and added shrimp and greens to their diet
  14. 14. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  15. 15. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 vs.
  16. 16. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 vs.
  17. 17. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  18. 18. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Underachieving 1st graders: “By the end of this year you’ll be third graders!” • Graduation ceremony when testing at 2nd grade level • Referring to students as “scholars”.
  19. 19. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Total abstinence approach • Prevents mind from finding loopholes
  20. 20. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We will save 100,000 lives by June 14, 2006 (18 month timeline)
  21. 21. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  22. 22. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Make people feel the problem viscerally
  23. 23. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 See + Feel > Analyze + Think
  24. 24. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Give people powerful roles
  25. 25. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  26. 26. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Car wash “head start” • 5 minute rescue • Celebrate early successes
  27. 27. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  28. 28. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Drive Safely experiment • Encouraging the Learning Mindset: Calling employees inventors
  29. 29. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  30. 30. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • We’re more influenced by our environment than we think we are • Shaping the path makes change easier
  31. 31. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Blaming employees for not using poorly designed software • “We need to train the engineers to read these plans.”
  32. 32. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  33. 33. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Small actions that trigger bigger action sequences • Sleeping in workout clothes
  34. 34. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Make sure environment permanently reinforces change • Example: Ditching customer service phone pickup • Use checklists
  35. 35. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Direct the Rider – Follow the bight spots – Script the critical moves – Point to the Destination • Motivate the Elephant – Find the feeling – Shrink the change – Grow your people • Shape the Path – Tweak the environment – Build habits – Rally the herd
  36. 36. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • “Most of the witty travelers who stay in this room reuse their towels at least once during their stay.’
  37. 37. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 • Introduced into popular TV shows
  38. 38. Kevin R.Thomas, Manager, Learning & Development · Office of Human Resources · kevin.r.thomas@williams.edu · 413-597-3542 Kevin Thomas, krt4@williams.edu , x3542 Switch • Program evaluation form • Program materials

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