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Enjoyable content
development for site revamps
We love
meeting with
you!
Elaine Nelson
I have deep thoughts about nerdy things.
elainenelson.org
@epersonae
I am here.
Why are
meetings
terrible?
Elaine Nelson ★ @epersonae
And yet,
email is also bad.
Elaine Nelson ★ @epersonae
Elaine Nelson ★ @epersonae
Do this instead
1.  Get the right people
2.  Focus them on their audience
3.  Engage and listen
4.  Show your notes in rea...
Why?
•  Everyone participates.
•  The user comes first.
•  No one’s wasting time.
•  Better voice, tone, and visuals.
•  C...
Elaine Nelson ★ @epersonae
PREPARATION
Reasons to
participate
Elaine Nelson ★ @epersonae
Elaine Nelson ★ @epersonae
Active listening
Elaine Nelson ★ @epersonae
Neutral tone & lots of eye contact
Attention to non-verbal cues
Asking from different angles
Listening while they discuss
...
Live typing
Elaine Nelson ★ @epersonae
Elaine Nelson ★ @epersonae
BRING IN THE RIGHT PEOPLE
Someone
who knows
the material
Elaine Nelson ★ @epersonae
Someone
who knows
the users
Elaine Nelson ★ @epersonae
Someone
who edits
the site
Elaine Nelson ★ @epersonae
The biggest cheese
you can get.
Some teams are broken
It’s not about you.
Most teams are not broken!
Elaine Nelson ★ @epersonae
A typical team…
Elaine Nelson ★ @epersonae
THE FIRST MEETING
Building
a common frame
of reference
Elaine Nelson ★ @epersonae
We also have jargon.
Elaine Nelson ★ @epersonae
We learned it the hard way…
•  Is any specific content required by law or
custom?
•  Are there URLs in print?
•  Are there...
Scheduling
Elaine Nelson ★ @epersonae
IT’S ABOUT THE AUDIENCE
The Worksheet
•  Primary, Secondary,
Tertiary audiences
•  What are their goals?
•  What are your goals
for them?
evergree...
Up on the
big screen
Elaine Nelson ★ @epersonae
Engage and listen
Elaine Nelson ★ @epersonae
What do these
people have in
common?
Actually
Frequently Asked
Questions
Elaine Nelson ★ @epersonae
Ultimately, what do they want to
achieve?
What’s the one question that you
get so often that you’re sick of it?
Elaine Nel...
Read & understand
the policies
Elaine Nelson ★ @epersonae
What could the user do that would
help them be more successful?
What do you wish they would ask?
…in order to…?
Elaine Nel...
Use more tools
This is a
secret weapon.
Elaine Nelson ★ @epersonae
EXPLAIN IT LIKE I’M…
https://xkcd.com/1364/
One topic
at a time
Elaine Nelson ★ @epersonae
Some examples
•  What kinds of jobs could I get with an
MES degree?
•  Why do I have to write an academic
statement?
•  Ho...
What would you have someone do if they
were just getting started?
How does it work? No, really: how does it
actually work?...
Keep engaged & listening
Elaine Nelson ★ @epersonae
Typos adn stuff
Stop early
Elaine Nelson ★ @epersonae
REFINE AND REPEAT
Editing & Adding Content
Elaine Nelson ★ @epersonae
Uncovering IA
Sharing
Elaine Nelson ★ @epersonae
Rinse & Repeat
Elaine Nelson ★ @epersonae
LET’S GO FOR IT!
Did we cover
the goals?
Elaine Nelson ★ @epersonae
Is it better than
what’s there now?
Elaine Nelson ★ @epersonae
Are the big cheeses ok?
Elaine Nelson ★ @epersonae
Go!!!!!!
Elaine Nelson ★ @epersonae
After the end
•  Some examples
Check-out
•  What’s not done yet?
•  Who will do it?
•  Who will be trained? (Reduce the number
of cooks.)
•  Sort of an e...
What I want to do
Elaine Nelson ★ @epersonae
(someday)
IN CONCLUSION,
A GOOD TIME WAS HAD BY ALL.
You too can be…
•  Invite the right mix of people.
•  Understand the audience & goals.
•  Ask questions & listen actively....
THANK YOU.
Elaine Nelson, The Evergreen State College
evergreen.edu ★ elainenelson.org ★ @epersonae
"We love meeting with you"
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Creating better content with work sessions - how to develop content effectively, collaboratively, and enjoyably. Presented at ConfabEDU in November 2015.

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"We love meeting with you"

  1. 1. Enjoyable content development for site revamps We love meeting with you!
  2. 2. Elaine Nelson I have deep thoughts about nerdy things. elainenelson.org @epersonae
  3. 3. I am here.
  4. 4. Why are meetings terrible? Elaine Nelson ★ @epersonae
  5. 5. And yet, email is also bad. Elaine Nelson ★ @epersonae
  6. 6. Elaine Nelson ★ @epersonae
  7. 7. Do this instead 1.  Get the right people 2.  Focus them on their audience 3.  Engage and listen 4.  Show your notes in real time 5.  Refine as you go Elaine Nelson ★ @epersonae
  8. 8. Why? •  Everyone participates. •  The user comes first. •  No one’s wasting time. •  Better voice, tone, and visuals. •  Common frames of reference. Elaine Nelson ★ @epersonae
  9. 9. Elaine Nelson ★ @epersonae
  10. 10. PREPARATION
  11. 11. Reasons to participate Elaine Nelson ★ @epersonae
  12. 12. Elaine Nelson ★ @epersonae
  13. 13. Active listening Elaine Nelson ★ @epersonae
  14. 14. Neutral tone & lots of eye contact Attention to non-verbal cues Asking from different angles Listening while they discuss Repeating key points back Elaine Nelson ★ @epersonae
  15. 15. Live typing Elaine Nelson ★ @epersonae
  16. 16. Elaine Nelson ★ @epersonae
  17. 17. BRING IN THE RIGHT PEOPLE
  18. 18. Someone who knows the material Elaine Nelson ★ @epersonae
  19. 19. Someone who knows the users Elaine Nelson ★ @epersonae
  20. 20. Someone who edits the site Elaine Nelson ★ @epersonae
  21. 21. The biggest cheese you can get.
  22. 22. Some teams are broken It’s not about you. Most teams are not broken! Elaine Nelson ★ @epersonae
  23. 23. A typical team… Elaine Nelson ★ @epersonae
  24. 24. THE FIRST MEETING
  25. 25. Building a common frame of reference Elaine Nelson ★ @epersonae
  26. 26. We also have jargon. Elaine Nelson ★ @epersonae
  27. 27. We learned it the hard way… •  Is any specific content required by law or custom? •  Are there URLs in print? •  Are there other marketing or social media projects in progress? Elaine Nelson ★ @epersonae
  28. 28. Scheduling Elaine Nelson ★ @epersonae
  29. 29. IT’S ABOUT THE AUDIENCE
  30. 30. The Worksheet •  Primary, Secondary, Tertiary audiences •  What are their goals? •  What are your goals for them? evergreen.edu/webresources/docs/audience-and-goals-worksheet.docx
  31. 31. Up on the big screen Elaine Nelson ★ @epersonae
  32. 32. Engage and listen Elaine Nelson ★ @epersonae
  33. 33. What do these people have in common?
  34. 34. Actually Frequently Asked Questions Elaine Nelson ★ @epersonae
  35. 35. Ultimately, what do they want to achieve? What’s the one question that you get so often that you’re sick of it? Elaine Nelson ★ @epersonae
  36. 36. Read & understand the policies Elaine Nelson ★ @epersonae
  37. 37. What could the user do that would help them be more successful? What do you wish they would ask? …in order to…? Elaine Nelson ★ @epersonae
  38. 38. Use more tools
  39. 39. This is a secret weapon. Elaine Nelson ★ @epersonae
  40. 40. EXPLAIN IT LIKE I’M… https://xkcd.com/1364/
  41. 41. One topic at a time Elaine Nelson ★ @epersonae
  42. 42. Some examples •  What kinds of jobs could I get with an MES degree? •  Why do I have to write an academic statement? •  How do I get an article to read for a class? •  Is Evergreen’s campus safe? •  What can I do at the Rec Center if I’m not a student? Elaine Nelson ★ @epersonae
  43. 43. What would you have someone do if they were just getting started? How does it work? No, really: how does it actually work? What do you say when someone comes up to the counter? On the phone? When you’re at a party? How do people get it wrong? Does that happen a lot? Elaine Nelson ★ @epersonae
  44. 44. Keep engaged & listening Elaine Nelson ★ @epersonae
  45. 45. Typos adn stuff
  46. 46. Stop early Elaine Nelson ★ @epersonae
  47. 47. REFINE AND REPEAT
  48. 48. Editing & Adding Content Elaine Nelson ★ @epersonae
  49. 49. Uncovering IA
  50. 50. Sharing Elaine Nelson ★ @epersonae
  51. 51. Rinse & Repeat Elaine Nelson ★ @epersonae
  52. 52. LET’S GO FOR IT!
  53. 53. Did we cover the goals? Elaine Nelson ★ @epersonae
  54. 54. Is it better than what’s there now? Elaine Nelson ★ @epersonae
  55. 55. Are the big cheeses ok? Elaine Nelson ★ @epersonae
  56. 56. Go!!!!!! Elaine Nelson ★ @epersonae
  57. 57. After the end •  Some examples
  58. 58. Check-out •  What’s not done yet? •  Who will do it? •  Who will be trained? (Reduce the number of cooks.) •  Sort of an editorial calendar Elaine Nelson ★ @epersonae
  59. 59. What I want to do Elaine Nelson ★ @epersonae (someday)
  60. 60. IN CONCLUSION, A GOOD TIME WAS HAD BY ALL.
  61. 61. You too can be… •  Invite the right mix of people. •  Understand the audience & goals. •  Ask questions & listen actively. •  Write in haste, edit at leisure. •  Be open and flexible. Elaine Nelson ★ @epersonae
  62. 62. THANK YOU. Elaine Nelson, The Evergreen State College evergreen.edu ★ elainenelson.org ★ @epersonae

Creating better content with work sessions - how to develop content effectively, collaboratively, and enjoyably. Presented at ConfabEDU in November 2015.

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