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How do we create reach with content What‘s our value proposition How we do we monetize reach
Content acquisition
• Do we p...
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Media Business Canvas

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Alexander Osterwalder'S Business Model Canvas adapted specifically to media business.

Best used when you plan a complete overhaul of a media entity or (better) develop a media business from scratch.

Especially when you have breakout groups in a workshop preparing a concept after brainstorming potential new products, it has proven to be pretty useful to unify the type of presentations that are developed, but also to re-evaluate brainstorming ideas and prove their validity. I am glad to get comments where it can be optimized.

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Media Business Canvas

  1. 1. How do we create reach with content What‘s our value proposition How we do we monetize reach Content acquisition • Do we produce Content? • Do we buy / license Content? • Do we motivate Content owners to use our service? • Do we exploit user generated content? • …. Content aggregation & presentation • Do we put together a Program? • Do we curate Content? • Do we use Tech&Data to aggregate? • Do we let users / others select content or otherwise influence aggregation? • …. Content distribution • Which channels do we use to distribute content? • Which devices do we use to distribute content? • Do we own the distribution channels? • … B2B short tail • Do we aim to monetize with few, but big professional spenders? • How can we acquire them? • What do we need to provide in fulfillment? • What are “big spender“ needs and how will they develop? • … B2B long tail • Do we aim to monetize with many, but small professional spenders? • How can we acquire them? • Can we manage a mass of clients? • What do we need to provide in fulfillment? • … B2C sales • Do we aim to sell to end consumers? • How can we acquire them? • What do we need to provide in fulfillment? • What is our conversion strategy for a visitor to a paying client? • … Reach comes first: • What would a Minimum Viable Product (MVP) look like, what are the key ingredients? • What will our traffic sources be? Where will our traffic come from? • What are the core challenges to start building, then measure, then learn? • Can we leverage an existing market position and resources to generate reach? Money follows Eyeballs: • Does the monetization model have to be developed from “Day 1“? • How can we leverage relations, experiences, resources and market position? • Are multiple ways of monetization thinkable? • What is the extent of scale needed for the business to work? Usage value proposition What is the core of our offer? What is the result of using our product? What is the motivation to use the product compared to others? Business value proposition What do our clients (B2B/B2C) pay for? How do we charge them? What is the advantage to buy our offer compared to other products? Media Business Canvas Evangelos Papathanassiou Technology is our friend http://www.papathanassiou.de evangelos@papathanassiou.de

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