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Social media leuven_2012

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Presentation for the Realising the impact of social (new) media course http://www.atit.be/social-media-impact-course

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Social media leuven_2012

  1. 1. Using Social Media Tools Eleonora Pantò Leuven, July 2012 Realising the impact of social (new) media course
  2. 2. Summary of this presentation• Digital presence in the changed landscape of information – 30 min• Pratical Session - 1,15 hour• Social media governance – 30 min• Pratical Session - Q&A
  3. 3. Digital presence in thechanged landscape of information
  4. 4. CSP is a nonprofitresearch bodyabout InformationTechnology•New generationnetwork•Internet of things•Networkedmedia•http://www.csp.it
  5. 5. An example of what CSP do with SM
  6. 6. Why we cannot ignore digital conversation…
  7. 7. “the people formerly known as theaudience” Jay Rosen
  8. 8. 2003Blog
  9. 9. 2004Collective Blog
  10. 10. 2005 WikiKatrina 2005 Seminario Partecipazione 10 giovanile e nuovi media - Dicembre 2009
  11. 11. 2008 Twitter#mumbai 2008
  12. 12. 2011 Arab spring
  13. 13. http://visual.ly/users-social-media 13
  14. 14. http://vincos.it/world-map-of-social-networks/
  15. 15. Remember• technology is an enabler• everything is published, the filter is ex-post• relevance to the quality rather than authority• from a social responsibility to individual responsibility• global dimension
  16. 16. Create your own account on FB or Twitter 15 min
  17. 17. Enrich you profile describe yourself 15 min
  18. 18. Find 5 friends & connects describe yourself 15 min
  19. 19. Post a message on FB or twitterAbout your stay in Rome using #rome12 15 min
  20. 20. Discussion
  21. 21. The value of a good reputation 21
  22. 22. Other ideas for using SM personal/corporate
  23. 23. Social media policies & governance
  24. 24. Cultural values• Transparency• Collaboration• Assignment• Conversation is expected• Distrust of authorities and marketing• Trust in peers, people like us, including foreign• Trust is easily acquired and lost just as easily 26
  25. 25. Titolo diapositivahttp://www.thecoca-colacompany.com/socialmedia/
  26. 26. http://socialmediagovernance.com/policies.php?f=5
  27. 27. Policy guide• Don’t think to be a different “persona” in different contexts• Rember to take a clear division between your organization page and personal page• Don’t engage in activity on the Internet with might bring your organization into disrepute• Take time in answering and remember that … you’re on Internet
  28. 28. Titolo diapositivaEleonora PantòDigital Contents and Media Managermail: eleonora.panto@csp.ittel. +39 011 48151111CSP innovazione nelle ICT s.c. a r.l.Headquarters:Via Nizza n. 150 – 10126 Torino – Italy(ingresso da Via Alassio, 11/c)Tel +39 011 4815111Fax +39 011 4815001E-mail: innovazione@csp.itwww.csp.it 31

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