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BRAND
Estrategia de presencia onlineOFF
ON 2014
SELECCIÓN DE REDES
• Según su tipología y utilidad!
• Twitter - Interacción!
• Google+ - SEO!
• Slideshare - Contenido (pr...
ACCIONES
• Dominio con el nombre del libro para garantizar ubicación privilegiada!
• Redireccionamiento desde la propia pá...
ECOSISTEMA
ETAPAS DE ENGAGEMENT
CONTENT MARKETING
• 3 TIPOS (gráfico y textual)!
• Citas famosas (branding, diseño, liderazgo)!
• Datos curiosos sobre mar...
MONITORIZACIÓN
• Permanente. Términos seleccionados!
• brandoffon!
• Andy Stalman!
• libro branding
HERRAMIENTAS
• Hootsuite Pro!
• Pirendo!
• Google Alerts
ACCIONES ESPECIALES
• Inscripción a sorteo a través de Twitter Lead Cards!
• Facebook Ads!
• Linkedin Ads!
• Twittcam en v...
Sorteo Lead Cards
+ 300 inscriptos
AdWords
Sorteo Lead Cards
Ganadores:!
@nanadetorres!
@victorlozano!
@adelamm!
@irubiobaeza!
WEB
• Responsive!
• Google Calendar integrado para presentaciones!
• 1000 visitantes únicos en los 9 primeros días!
• Open...
WEB
TWITTER
• Seguidores 1705!
• 39.700.000 impresiones potenciales!
• 2.53 RT / tuit (índice de amplificación)!
• 50% seguido...
Tuits relevantes
Tuits relevantes
Tuits relevantes
Tuits relevantes
Tuits relevantes
Tuits relevantes
Facebook
• Seguidores 1116!
• PTAT +90%
(al día 7/5/2014)
Publicación con más visibilidad
Facebook
Distribución demográfica
Facebook
Distribución demográfica
PRENSA
http://noticieros.televisa.com/foro-tv-economia-de-mercado/
1403/posiciona-tu-empresa-branding/
PRENSA
http://sitiosfuente.info/empresasynegocios/3798-andy-stalman-la-gente-
no-quiere-comprar-productos-sino-consumir-ex...
PRENSA
http://www.diariodemallorca.es/mallorca/2014/03/15/andy-stalman-
transparencia-honestidad-son/918090.html
PRENSA
http://www.castillayleoneconomica.es/noticia/andy-stalman-el-principal-
valor-de-una-marca-es-la-autenticidad
BLOGS
http://www.marketingdirecto.com/especiales/publicaciones/andy-
stalman-brandoffon-el-branding-del-futuro/
BLOGS
http://www.soyunamarca.com/2014/03/brandoffon-nuevo-paradigma-
del-branding/
BLOGS
http://blog.roatan.es/marketing-y-publicidad/brandoffon-el-branding-de-
andy-stalman/
VIDEOS
http://www.youtube.com/watch?v=X_ItRwDdGpo
MOMENTOS BRANDOFFON
MOMENTOS BRANDOFFON
MOMENTOS BRANDOFFON
MOMENTOS BRANDOFFON
BRANDOFFON STORES
BRANDOFFON STORES
INVITACIONES
BRANDOFFON
MÉXICO DF - 6/3/2014
BRANDOFFON
MADRID - 10/3/2014
BRANDOFFON
MALLORCA - 17/3/2014
BRANDOFFON
OVIEDO - 28/3/2014
BRANDOFFON
BARCELONA - 1/4/2014
BRANDOFFON
LIMA - 9/4/2014
BRANDOFFON
VALLADOLID - 26/4/2014
“Brandoffon será de gran interés para todo aquel que quiera seguir aprendiendo y
formándose sobre el mundo de la creación ...
“Andy Stalman es el Winston Churchill del Marketing. El día que exista un Hall of Fame
de frases marketinianas, el edifici...
“Brandoffon es la evidencia de que más allá de los medios que utilicemos para
conectarnos, el verdadero canal de comunicac...
“Andy Stalman ya nos sorprendía con sus artículos; ahora se nos revela como un
excelente escritor. Brandoffon, obra escrit...
“BrandOffOn es el libro más importante para las empresas desde la publicación del
Manifiesto Cluetrain”
Roger Domingo - Di...
REFERENCIAS
Annoyomics: https://twitter.com/Annoyomics !
De Twitter al Cielo: https://twitter.com/
detwittalcielo !
Social...
Brandoffon de Andy Stalman. Estrategia Online
Brandoffon de Andy Stalman. Estrategia Online
Brandoffon de Andy Stalman. Estrategia Online
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Brandoffon de Andy Stalman. Estrategia Online

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Explicación de la estrategia desarrollada en Internet para la promoción del libro de Andy Stalman "BrandOffOn - el branding del futuro" realizada y dirigida por Emiliano Perez Ansaldi

Published in: Education
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Brandoffon de Andy Stalman. Estrategia Online

  1. 1. BRAND Estrategia de presencia onlineOFF ON 2014
  2. 2. SELECCIÓN DE REDES • Según su tipología y utilidad! • Twitter - Interacción! • Google+ - SEO! • Slideshare - Contenido (presentación)! • Facebook - Comunidad! • Linkedin - Líderes de opinión y directivos! • Instagram - Difusión de “Branding Cards”
  3. 3. ACCIONES • Dominio con el nombre del libro para garantizar ubicación privilegiada! • Redireccionamiento desde la propia página de Andy Stalman! • Profesionalizar la imagen de los perfiles (foto, Bio, URL´s, etc.)! • Seleccionar las redes sociales según su objetivo (contenido, interacción)! • Diseñar una campaña puntual de pre lanzamiento (eBook de introducción)! • Planificar calendario de publicación! • Monitorización permanente
  4. 4. ECOSISTEMA
  5. 5. ETAPAS DE ENGAGEMENT
  6. 6. CONTENT MARKETING • 3 TIPOS (gráfico y textual)! • Citas famosas (branding, diseño, liderazgo)! • Datos curiosos sobre marcas famosas! • Adelantos del libro! • Adivinanzas y juegos
  7. 7. MONITORIZACIÓN • Permanente. Términos seleccionados! • brandoffon! • Andy Stalman! • libro branding
  8. 8. HERRAMIENTAS • Hootsuite Pro! • Pirendo! • Google Alerts
  9. 9. ACCIONES ESPECIALES • Inscripción a sorteo a través de Twitter Lead Cards! • Facebook Ads! • Linkedin Ads! • Twittcam en vivo (participantes 50% España - 50% Latam)! • AdWords
  10. 10. Sorteo Lead Cards + 300 inscriptos
  11. 11. AdWords
  12. 12. Sorteo Lead Cards Ganadores:! @nanadetorres! @victorlozano! @adelamm! @irubiobaeza!
  13. 13. WEB • Responsive! • Google Calendar integrado para presentaciones! • 1000 visitantes únicos en los 9 primeros días! • OpenGraph para integración directa con Facebook
  14. 14. WEB
  15. 15. TWITTER • Seguidores 1705! • 39.700.000 impresiones potenciales! • 2.53 RT / tuit (índice de amplificación)! • 50% seguidores España - 50% Latam (al día7/5/2014)
  16. 16. Tuits relevantes
  17. 17. Tuits relevantes
  18. 18. Tuits relevantes
  19. 19. Tuits relevantes
  20. 20. Tuits relevantes
  21. 21. Tuits relevantes
  22. 22. Facebook • Seguidores 1116! • PTAT +90% (al día 7/5/2014) Publicación con más visibilidad
  23. 23. Facebook Distribución demográfica
  24. 24. Facebook Distribución demográfica
  25. 25. PRENSA http://noticieros.televisa.com/foro-tv-economia-de-mercado/ 1403/posiciona-tu-empresa-branding/
  26. 26. PRENSA http://sitiosfuente.info/empresasynegocios/3798-andy-stalman-la-gente- no-quiere-comprar-productos-sino-consumir-experiencias.html
  27. 27. PRENSA http://www.diariodemallorca.es/mallorca/2014/03/15/andy-stalman- transparencia-honestidad-son/918090.html
  28. 28. PRENSA http://www.castillayleoneconomica.es/noticia/andy-stalman-el-principal- valor-de-una-marca-es-la-autenticidad
  29. 29. BLOGS http://www.marketingdirecto.com/especiales/publicaciones/andy- stalman-brandoffon-el-branding-del-futuro/
  30. 30. BLOGS http://www.soyunamarca.com/2014/03/brandoffon-nuevo-paradigma- del-branding/
  31. 31. BLOGS http://blog.roatan.es/marketing-y-publicidad/brandoffon-el-branding-de- andy-stalman/
  32. 32. VIDEOS http://www.youtube.com/watch?v=X_ItRwDdGpo
  33. 33. MOMENTOS BRANDOFFON
  34. 34. MOMENTOS BRANDOFFON
  35. 35. MOMENTOS BRANDOFFON
  36. 36. MOMENTOS BRANDOFFON
  37. 37. BRANDOFFON STORES
  38. 38. BRANDOFFON STORES
  39. 39. INVITACIONES
  40. 40. BRANDOFFON MÉXICO DF - 6/3/2014
  41. 41. BRANDOFFON MADRID - 10/3/2014
  42. 42. BRANDOFFON MALLORCA - 17/3/2014
  43. 43. BRANDOFFON OVIEDO - 28/3/2014
  44. 44. BRANDOFFON BARCELONA - 1/4/2014
  45. 45. BRANDOFFON LIMA - 9/4/2014
  46. 46. BRANDOFFON VALLADOLID - 26/4/2014
  47. 47. “Brandoffon será de gran interés para todo aquel que quiera seguir aprendiendo y formándose sobre el mundo de la creación y gestión de marcas, en un entorno competitivo y apasionante como el actual. Resulta imprescindible leer, disfrutar y entender las pautas que Stalman da sobre el branding en el siglo XXI para que nuestras marcas despunten y lleguen a lo más alto” Gonzalo Brujó - Chairman Latin America & Iberia of Interbrand
  48. 48. “Andy Stalman es el Winston Churchill del Marketing. El día que exista un Hall of Fame de frases marketinianas, el edificio que lo albergue llevará su nombre.” Risto Mejide - Publicista , escritor y presentador de TV
  49. 49. “Brandoffon es la evidencia de que más allá de los medios que utilicemos para conectarnos, el verdadero canal de comunicación es y seguirá siendo el ser humano. Andy Stalman confirma en este libro que el futuro ya está aquí. Un aporte indispensable para el universo del branding.” Marcelo Ghio - Autor Oxitobrands
  50. 50. “Andy Stalman ya nos sorprendía con sus artículos; ahora se nos revela como un excelente escritor. Brandoffon, obra escrita en un estilo amable y didáctico, es la guía indispensable para entender el mundo de las marcas.” Sergio Manaut - Corresponsal en España de Latin Trade
  51. 51. “BrandOffOn es el libro más importante para las empresas desde la publicación del Manifiesto Cluetrain” Roger Domingo - Director Editorial Deusto / Gestión 2000 / Alienta / Para Dummies
  52. 52. REFERENCIAS Annoyomics: https://twitter.com/Annoyomics ! De Twitter al Cielo: https://twitter.com/ detwittalcielo ! Socialholic: https://twitter.com/socialholic_es

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