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Techno-Chic          MDH Muenchen      Modedesign 1011, W2012Anna Backer, Michelle Dowery, Nathalie      Schenkel, Christi...
The Scenario• lightweight living• Multi-functional products• Connected world, wide accessibility• fast-paced, cheap fashio...
Video: „Video Dresses“ by Hussein ChalayanLink:http://www.youtube.com/watch?v=U_Tm_w5aODE   3
• clothes via 3-D body scanners• virtual dressing room• biodegradable, non toxic and  can be sprayed on• Recyclable clothe...
„Virtual dressing room“ in a fashion store                                             5
• Mature generation  predominates• movement of global  balance of wealth and  power• China- no longer a  country for low-w...
Couture from a can• Since 1995 the  Spanish fashion  designer Manuel  Torres is working on a  new way of producing  textil...
Textile sprayed on a chair   8
• spray consists of a  solvent of short fibers  and polymers• instant non-woven  material through  cross-linking          ...
• colors can be  modified• can be  washed and  worn again• possibilities for  personalized  fashion                      10
3- D Printer       • technology since 1986       • mostly used in the         automobile industry for         prototypes  ...
Jewelry made from a 3-D printer   12
How it works:• Printer, the special ink  and a typical design  program to create a  model of an object  are needed• develo...
• Can be used with a range of different  materials for the objects such as plastic,  powder, metal and even chocolate• req...
• Possibility of  personalization• Technological  haute couture  fashion of Iris  van Herpen -  noted for her use  of 3D p...
• designed each  piece with  Photoshop and  translated it into  a 3D object• Printing these  dresses lasted  almost a whol...
3-D printed dress in detail   17
3-D printed dressby Iris van Herpen             18
3-D printed topBy Iris van Herpen                     19
Chameleon Fashion• Angel Chang working  with innovative  materials such as  color- changing prints,  light-up fabrics and ...
• Pleated tunic of  spring/summer  collection 2007  changes color• Other prints  appear in  sunlight               21
22
Video: „Chameleon Fashion“ by Angel ChangLink: http://www.youtube.com/watch?v=deNL-BSnNHw                                 ...
Electricity Generating Textiles• electricity by weaving tiny wires into a  garment• wires produce power by being rustled, ...
• 50 nanometers in diameter• could produce 80 milliwatts of electricity on  one square meter of fabric• would be enough en...
Social networking garments• Designer Jennifer  Darmour is working  with wearable  technology• Garment connects  wirelessly...
• keeps in touch  with friends by  only using normal  gestures• integrated into  the shoulder part• can provide a  “tappin...
Jennifer Darmour‘s social networking garments   28
Video: campaign „social networking garments“ byJennifer DarmourLink: http://www.electricfoxy.com/projects/ping/   29
Brand- Requirement for successLabels…• had to give attention to serious risks in the  past• had to respond to them strateg...
• totally new challenges• well-known brands have  disappeared   unable to adapt fast-enough• A successful brand in 2025 h...
• general public is highly intertwined,  connected and has a new sort of  awareness and knowledge• a prosperous brand must...
• Financial incentives: discount offerings• style incentives: day-by-day outfit  suggestions  used to maintain the attent...
Collection• Spring/Summer collection for 2025• Six pieces• four outfits• Garments in which social networking  technology i...
Color palette                35
Color palette                36
Color palette                37
Color palette                38
Color palette                39
(BANDS FASTENED BY MAGNETS)Color palette                              40
ADVANTAGES OF SCENARIO:+ healthier and  wealthier society  Increase of  consumption+ ultra-high-tech  Cheaper and  faste...
+ Highly connected  Access to endless  mass of information+ Emphasis on  sustainability  No anxiety of  toxics  reuse: ...
disadvantages OF SCENARIO:- Highly connected   Overload of stimuli- Fast-paced world   Individual: Burn-out   Business ...
- High levels of automation   Crippling unemployment- Rapid growth of cities   Provisioning limited   Hastily construct...
Sources•   http://www.fabricanltd.com/technology.php•   http://www.economist.com/node/18114221•   http://www.irisvanherpen...
Thank you foryour attention                 46
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Techno Chic MDH Modedesign 1011 W2012

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Forum for the Future Fashion Futures Mediadesign HS Modedesign 1011 W2012

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Techno Chic MDH Modedesign 1011 W2012

  1. 1. Techno-Chic MDH Muenchen Modedesign 1011, W2012Anna Backer, Michelle Dowery, Nathalie Schenkel, Christine Braeu
  2. 2. The Scenario• lightweight living• Multi-functional products• Connected world, wide accessibility• fast-paced, cheap fashion that does not stress the environment• fabrics made from new high-tech, low- impact fibers• programmable clothes 2
  3. 3. Video: „Video Dresses“ by Hussein ChalayanLink:http://www.youtube.com/watch?v=U_Tm_w5aODE 3
  4. 4. • clothes via 3-D body scanners• virtual dressing room• biodegradable, non toxic and can be sprayed on• Recyclable clothes• “cradle to cradle”• Crowd-sourcing fashion 4
  5. 5. „Virtual dressing room“ in a fashion store 5
  6. 6. • Mature generation predominates• movement of global balance of wealth and power• China- no longer a country for low-wage, but known for equality and development• Chinese brands on the rise 6
  7. 7. Couture from a can• Since 1995 the Spanish fashion designer Manuel Torres is working on a new way of producing textiles in the future• textile can be easily sprayed onto the body or any other surface 7
  8. 8. Textile sprayed on a chair 8
  9. 9. • spray consists of a solvent of short fibers and polymers• instant non-woven material through cross-linking 9
  10. 10. • colors can be modified• can be washed and worn again• possibilities for personalized fashion 10
  11. 11. 3- D Printer • technology since 1986 • mostly used in the automobile industry for prototypes • Today utilized for medical implants, individually-designed football shoes, jewellery, lampshades, racing car parts, solid- state batteries 11
  12. 12. Jewelry made from a 3-D printer 12
  13. 13. How it works:• Printer, the special ink and a typical design program to create a model of an object are needed• develops a three- dimensional replica 13
  14. 14. • Can be used with a range of different materials for the objects such as plastic, powder, metal and even chocolate• requires less raw materials than traditional production• can also build complex ready-made objects 14
  15. 15. • Possibility of personalization• Technological haute couture fashion of Iris van Herpen - noted for her use of 3D printing 15
  16. 16. • designed each piece with Photoshop and translated it into a 3D object• Printing these dresses lasted almost a whole week 16
  17. 17. 3-D printed dress in detail 17
  18. 18. 3-D printed dressby Iris van Herpen 18
  19. 19. 3-D printed topBy Iris van Herpen 19
  20. 20. Chameleon Fashion• Angel Chang working with innovative materials such as color- changing prints, light-up fabrics and self- heating linings 20
  21. 21. • Pleated tunic of spring/summer collection 2007 changes color• Other prints appear in sunlight 21
  22. 22. 22
  23. 23. Video: „Chameleon Fashion“ by Angel ChangLink: http://www.youtube.com/watch?v=deNL-BSnNHw 23
  24. 24. Electricity Generating Textiles• electricity by weaving tiny wires into a garment• wires produce power by being rustled, stretched or ruffled by a light breeze• normal fibers of a garment are covered with nanowires which are made out of zinc oxide 24
  25. 25. • 50 nanometers in diameter• could produce 80 milliwatts of electricity on one square meter of fabric• would be enough energy to recharge a portable music player 25
  26. 26. Social networking garments• Designer Jennifer Darmour is working with wearable technology• Garment connects wirelessly to Facebook or any other social network 26
  27. 27. • keeps in touch with friends by only using normal gestures• integrated into the shoulder part• can provide a “tapping” feeling to let you know when someone has sent you a message or a comment 27
  28. 28. Jennifer Darmour‘s social networking garments 28
  29. 29. Video: campaign „social networking garments“ byJennifer DarmourLink: http://www.electricfoxy.com/projects/ping/ 29
  30. 30. Brand- Requirement for successLabels…• had to give attention to serious risks in the past• had to respond to them strategically• had to seize the rich opportunities they presented• had to look out for unexpected competition while developing own skills for the new world 30
  31. 31. • totally new challenges• well-known brands have disappeared  unable to adapt fast-enough• A successful brand in 2025 has always been in the right place in the right time• keeping pace with the latest relevant trends and modernizations 31
  32. 32. • general public is highly intertwined, connected and has a new sort of awareness and knowledge• a prosperous brand must be creative• difficult to keep a loyal consumer base 32
  33. 33. • Financial incentives: discount offerings• style incentives: day-by-day outfit suggestions  used to maintain the attention of the consumers• labels which purchase and supply methods adapt best to the conditions of the constant changing world  succeed in business• offer the consumer to always be connected and online with garments 33
  34. 34. Collection• Spring/Summer collection for 2025• Six pieces• four outfits• Garments in which social networking technology is integrated• The pieces can be manipulated 34
  35. 35. Color palette 35
  36. 36. Color palette 36
  37. 37. Color palette 37
  38. 38. Color palette 38
  39. 39. Color palette 39
  40. 40. (BANDS FASTENED BY MAGNETS)Color palette 40
  41. 41. ADVANTAGES OF SCENARIO:+ healthier and wealthier society  Increase of consumption+ ultra-high-tech  Cheaper and faster provision  New possibilities  A greater range of offerings+ Always up-to-date 41
  42. 42. + Highly connected  Access to endless mass of information+ Emphasis on sustainability  No anxiety of toxics  reuse: Re- processable, reusable, biodegradable  No waste 42
  43. 43. disadvantages OF SCENARIO:- Highly connected  Overload of stimuli- Fast-paced world  Individual: Burn-out  Business : Bankrupt  Countries: Extreme poverty 43
  44. 44. - High levels of automation  Crippling unemployment- Rapid growth of cities  Provisioning limited  Hastily constructed suburbs  Blackouts and water shortages 44
  45. 45. Sources• http://www.fabricanltd.com/technology.php• http://www.economist.com/node/18114221• http://www.irisvanherpen.com/site/collections/escapism-couture• http://www.angelchang.com/Page_Collection_3.html• http://www.foxnews.com/story/0,2933,330615,00.html• http://www.electricfoxy.com/ping/• http://inspirationgreen.com/assets/images/Clothes/Sr.%20Amor.jpg• http://www.fashionisingpictures.net/streetstyle/TechnoChicLourdes6.jpg• http://van-de-fashion.blogspot.de/2010_07_18_arch• ive.html• http://www.3ders.org/images/solidoodle-3-3d-printer-4.jpg• http://tiptoebutterfly.blogspot.de/2010_07_01_archive.html• http://profimasking.files.wordpress.com/2011/07/eyemagnet-virtual-fitting-room-motion- detection-1.jpg• http://www.youtube.com/watch?v=U_Tm_w5aODE• http://photos.techfieber.de/wp-content/uploads/2012/07/nervous-system-3d-druck- schmuck.jpg 45
  46. 46. Thank you foryour attention 46

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