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Sustainability of E-Mini; presentation

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Team Presentation of Marketing and Media Management of Sustainable Concepts: Annette Kobylka, Raoul Klein, Stephanie Jebens and Julian A. Plack.

Published in: Business, Automotive
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Sustainability of E-Mini; presentation

  1. 1. 1
  2. 2. 1
  3. 3. 2
  4. 4. 2
  5. 5. SUSTAINABILITYOF MINIPRESENTING THE MINI E MM 1009 3
  6. 6. MM 10094
  7. 7. PANY M CO -T HEMI NI MM 1009 4
  8. 8. PANY M CO HE M - T LIS NI AMI NIMMI MM 1009 4
  9. 9. PANY COM ET HE M - T LIS R MA RK NI AMI NIM IC C AMI CTR ELE MM 1009 4
  10. 10. PANY COM ET HE M - T LIS R MA RK NI AMI NIM IC C AMI CTR LE I E E N MI MM 1009 4
  11. 11. PANY COM ET HE M - T LIS R MA RK NI AMI NIM IC C AMI CTR LE I E SION E N I CLU M N CO MM 1009 4
  12. 12. 1 MINITHE CO MPANY
  13. 13. MINI - THE COMPANYHISTORYAUGUST 26, 1959 6
  14. 14. MINI - THE COMPANYHISTORYAUGUST 26, 1959 6
  15. 15. MINI - THE COMPANYHISTORYAUGUST 26, 1959 MORRIS MINI-MINOR 6
  16. 16. MINI - THE COMPANYHISTORYAUGUST 26, 1959 MORRIS MINI-MINOR AUSTIN SEVEN 6
  17. 17. MINI - THE COMPANYHISTORYBMW GROUP SINCE 2001 7
  18. 18. MINI - THE COMPANYHISTORYBMW GROUP SINCE 2001 7
  19. 19. MINI - THE COMPANYHISTORYBMW GROUP SINCE 2001 MINI COOPER 2001 7
  20. 20. MINI - THE COMPANYPRODUCT LINE MINI COOPER 2001 8
  21. 21. MINI - THE COMPANYPRODUCT LINE MINI COOPER 2001 8
  22. 22. MINI - THE COMPANYPRODUCT LINE MINI COOPER 2001 8
  23. 23. MINI - THE COMPANYPRODUCT LINE MINI COOPER 2001 8
  24. 24. MINI - THE COMPANYPRODUCT LINE MINI COOPER 2001 8
  25. 25. MINI - THE COMPANYPRODUCT LINE MINI COOPER 2001 8
  26. 26. MINI - THE COMPANYSALES FIGURES 17 % 1 % 82 % BMW MINI Rolls-Royce 9
  27. 27. MINI - THE COMPANYSALES FIGURES 17 % 1 % 82 %2011: 285.060 units BMW MINI Rolls-Royce 9
  28. 28. MINI - THE COMPANYSALES FIGURES 17 % 1 % 82 %2011: 285.060 units2010: 234.175 units BMW MINI Rolls-Royce 9
  29. 29. MINI - THE COMPANYTARGET GROUP MINI COOPER 2001 10
  30. 30. MINI - THE COMPANYTARGET GROUP 11 MINI JOHN COOPER WORKS
  31. 31. MINI - THE COMPANYTARGET GROUPBUSINESS-TO-BUSINESS: 12
  32. 32. M INI 2 M AL ISM 13
  33. 33. MINIMALISMSUSTAINABLE MINIIT‘S ALLABOUTUSINGLESS 14
  34. 34. MINIMALISMSUSTAINABLE MINIIT‘S ALLABOUTUSINGLESS 14
  35. 35. MINIMALISMSUSTAINABLE MINI EFFICIENT ACTIVITIES IN PRODUCTION 15
  36. 36. MINIMALISMSUSTAINABLE MINI SOCIAL COMMITMENT 16
  37. 37. MINIMALISMSUSTAINABLE MINI SOCIAL COMMITMENT 16
  38. 38. MINIMALISMSUSTAINABLE MINIRECYCLING 17
  39. 39. MINIMALISMSUSTAINABLE BMW GROUP # 1BMW GROUP IS THE MOST SUSTAINABLE PREMIUMAUTOMOBILE MANUFACTURER. 18
  40. 40. MINIMALISMSUSTAINABLE BMW GROUP # 1BMW GROUP IS THE MOST SUSTAINABLE PREMIUMAUTOMOBILE MANUFACTURER. 18
  41. 41. MINIMALISMSUSTAINABLE BMW GROUP # 1BMW GROUP IS THE MOST SUSTAINABLE PREMIUMAUTOMOBILE MANUFACTURER. 18
  42. 42. MINIMALISMSUSTAINABLE BMW GROUP # 1BMW GROUP IS THE MOST SUSTAINABLE PREMIUMAUTOMOBILE MANUFACTURER. 18
  43. 43. MINIMALISMSUSTAINABLE BMW GROUP # 1BMW GROUP IS THE MOST SUSTAINABLE PREMIUMAUTOMOBILE MANUFACTURER. 18
  44. 44. 319 ELECTR IC C AR MARKE T
  45. 45. ELECTRIC CAR MARKETFACTS 20
  46. 46. ELECTRIC CAR MARKETFACTS 20
  47. 47. ELECTRIC CAR MARKETPROBLEMSFIRST REASON:DISTANCE ELECTRIC CAR GASOLINE CAR 21
  48. 48. ELECTRIC CAR MARKETPROBLEMSFIRST REASON:DISTANCE ELECTRIC CAR GASOLINE CAR 21
  49. 49. ELECTRIC CAR MARKETPROBLEMSSECOND REASON:CHARGING TIME ELECTRIC CAR GASOLINE CAR 22
  50. 50. ELECTRIC CAR MARKETPROBLEMSSECOND REASON:CHARGING TIME ELECTRIC CAR 5h GASOLINE CAR 22
  51. 51. ELECTRIC CAR MARKETPROBLEMSSECOND REASON:CHARGING TIME ELECTRIC CAR 5h GASOLINE CAR 22
  52. 52. ELECTRIC CAR MARKETPROBLEMSTHIRD REASON:WEIGHT ELECTRIC CAR GASOLINE CAR 23
  53. 53. ELECTRIC CAR MARKETPROBLEMSFORTH REASON:PRICE ELECTRIC CAR GASOLINE CAR 24
  54. 54. ELECTRIC CAR MARKETPROBLEMSFORTH REASON:PRICE ELECTRIC CAR GASOLINE CAR 25
  55. 55. ELECTRIC CAR MARKETADVANTAGESFIRST ADVANTAGE:PRICE ELECTRIC CAR GASOLINE CAR 25
  56. 56. ELECTRIC CAR MARKETADVANTAGESSECOND ADVANTAGE:ACCELERATION > ELECTRIC CAR GASOLINE CAR 26
  57. 57. ELECTRIC CAR MARKETADVANTAGESTHIRD ADVANTAGE:NOISE 27
  58. 58. ELECTRIC CAR MARKETADVANTAGESTHIRD ADVANTAGE:EMISSIONS 0 28 g/kmCO2
  59. 59. ELECTRIC CAR MARKETGOAL1.000.000 ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020 29
  60. 60. ELECTRIC CAR MARKETGOAL1.000.000 ELECTRIC VEHICLES ON GERMAN ROADS UNTIL 2020 * TODAY: 5235 CARS REGISTRATED IN GERMANY 29
  61. 61. ELECTRIC CAR MARKETSTATISTICS 30
  62. 62. ELECTRIC CAR MARKETSTATISTICS 75% OF THE GERMANS BELIEVE IN ELECTRIC CARS TO BE THE BEST SOLUTION FOR THE ENVIRONMENT 30
  63. 63. ELECTRIC CAR MARKETSTATISTICS 75% OF THE GERMANS BELIEVE IN ELECTRIC CARS TO BE THE BEST SOLUTION FOR THE ENVIRONMENT 32% REQUIRE A MINIMUM RANGE OF 500 KM 30
  64. 64. ELECTRIC CAR MARKETSTATISTICS 75% OF THE GERMANS BELIEVE IN ELECTRIC CARS TO BE THE BEST SOLUTION FOR THE ENVIRONMENT 32% REQUIRE A MINIMUM RANGE OF 500 KM 34% EXPECT A CHARGING TIME OF LESS THAN 2H 30
  65. 65. ELECTRIC CAR MARKETSTATISTICS 31
  66. 66. ELECTRIC CAR MARKETSTATISTICS 9% WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR 31
  67. 67. ELECTRIC CAR MARKETSTATISTICS 9% WOULD BUY AN ELECTRIC CAR EVEN THOUGH ITS PRICE IS HIGHER THAN AN GASOLINE CAR 2020 MOST OF THE ELECTRIC CARS WILL BE PROFITABLE 31
  68. 68. ELECTRIC CAR MARKETSURVEY ANAL ELECT YSIS OF T RIC C HE AR M ARKE T 32
  69. 69. 4M INI E 33
  70. 70. MINI EINTRODUCTION 34
  71. 71. MINI EINTRODUCTION 34
  72. 72. MINI EFACTS 35
  73. 73. MINI EFACTS Los Angeles 35
  74. 74. MINI EFACTS New York Los Angeles 35
  75. 75. MINI EFACTS New York New Jersey Los Angeles 35
  76. 76. MINI EFACTS New York New Jersey 36
  77. 77. MINI EFACTSBerlin New York New Jersey 36
  78. 78. MINI EFACTSBerlinLondon New York New Jersey 36
  79. 79. MINI EFACTSBerlinLondonBavarian Forest New York New Jersey 36
  80. 80. MINI EFACTSBerlinLondonBavarian ForestMunich New York New Jersey 36
  81. 81. MINI EFACTS 37
  82. 82. MINI EFACTS Electric Motor 37
  83. 83. MINI EFACTS High-Capacity Electric Lithium-Ion Motor Battery 37
  84. 84. MINI EFACTS High-Capacity Electric Lithium-Ion Motor Battery Full Regenerative Breaking 37
  85. 85. MINI EFACTS High-Capacity Electric Lithium-Ion Motor Battery POWER: 204 HP (150 KW) MAX. SPEED: 144 KM/H BASIC-WEIGHT: 1,5 T Full Regenerative RANGE: Breaking 150 KM BATTERY: 35 KW/H 37
  86. 86. MINI ETARGET GROUP 38
  87. 87. MINI ETARGET GROUP Max. Speed: 144 km/h 38
  88. 88. MINI ECOMPETITORS 39
  89. 89. MINI ECOMPETITORS Mini E Mitsubishi i-MiEV Karabag 500 E Smart ED Coupé 39
  90. 90. MINI ECOMPETITORS Range Price Mini E Mitsubishi i-MiEV Karabag 500 E Smart ED Coupé 39
  91. 91. MINI ECOMPETITORS Price Range Range Price 40
  92. 92. 5CONCL USION
  93. 93. CONCLUSIONGREEN WASHING? 42
  94. 94. CONCLUSIONGREEN WASHING? 42
  95. 95. THANK YOU.
  96. 96. SOURCESSLIDE1. http://www.youtube.com/watch?v=LOwbVP0awls3. http://www.mini.de4. http://www.mini.de5. http://www.oew.org/uploads/bilder/wirtschaftsethik_chaplin.jpg6. http://upload.wikimedia.org/wikipedia/commons/3/36/Morris_Mini-Minor_1959.jpg http://www.carandclassic.co.uk/uploads/cars/austin/1585705.jpg7. http://robson.m3rlin.org/cars/wp-content/uploads/2007/12/mini-cooper-2001-001-copy.jpg8. http://www.mini.de9. https://www.press.bmwgroup.com/pressclub/p/pcgl/pressDetail.html?outputChannelId=6&id=T0125130EN&left_menu_item=node__220010. http://www.jalag.de/fileadmin/download_dateien/Preislisten_2009/TMI_mediafacts09_2207.pdf11. http://www.mini.de12. http://forum.xcitefun.net/red-bull-cars-mobile-energy-t50045.html http://www.signs4vans.com/signs/04_BMW_mini_graphics/a_Bang_Olufsen_Promotional_BMW_Mini_Coopers_vinyl_vehicle_graphics/images/01.jpg14. - 17. http://www.mini.de/minimalism/?r=118. http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/verantwortung/kennzahlen_und_fakten/sustainable_value_report_2010/e inzelne_kapitel_englisch/11670_SVR_2010_engl_Online-Version.pdf http://www.bmw.com/com/en/insights/corporation/sustainability/content.html19. http://img.fotocommunity.com/images/Wetter/Gewitterfotos/elektrisierend-a24883464.jpg20. http://www.focus.de/auto/videos/das-tricycle-aus-dem-jahr-1881-erstes-elektroauto-der-welt-rollt-wieder_vid_29170.html http://static.ddmcdn.com/gif/electric-car-history-3.jpg21. - 29. http://www.bundestag.de/dokumente/analysen/2010/Elektromobilitaet.pdf http://www.miniusa.com http://www.handelsblatt.com/unternehmen/leasing-spezial2012/leasingbranche-elektroautos-kommen-nicht-in-fahrt/6580602.html30. http://de.statista.com/statistik/daten/studie/218621/umfrage/elektroautos-als-loesung-fuer-die-umwelt/ http://de.statista.com/statistik/daten/studie/163478/umfrage/einstellung-von-verbrauchern-in-deutschland-zu-elektroautos-2010/31. http://de.statista.com/statistik/daten/studie/30361/umfrage/akzeptanz-von-elektroautos/ http://www.energie-impuls-owl.de/fileadmin/redakteure/energie_impuls/Flyer/Flyer_2010/ Energieimpuls_OWL_Klimafreundliche_Elektromobilitaet_Endbericht_mai10.pdf32. www.etrans.dk33. http://www.feuerwerk-forum.de/attachment.php?attachmentid=2315&stc=134. http://www.youtube.com/watch?v=z1pIFyMjIrA&feature=related37. http://www.tu-chemnitz.de/hsw/psychologie/professuren/allpsy1/image/mini_glaesern_400.jpg38. http://www.jvm.ch/files/jvm_press/lukas_weltwoche_neu_1.jpg http://www.magazin-deutschland.de/fileadmin/media/bilder/2274.JPG39. -40. http://www.autobild.de/heftarchiv/heftartikel_1277498.html41. http://www.kunstverein-meissen.de/ausstellungen/2008/bilkenroth2008/Beate%20Bilkenroth%20-%20Ausblick%20-%20Öl%20-%202008.jpg42. http://www.mini.de/minimalism/?r=143. http://new.heimat.de/home/staatsoper/FESTTAGE2011/LangLang_6420_Bartilla.jpg 44

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