Since the foundation of YouTube in February 2005, it has grown into a fantastic educational resource for learners of all types. From learning how to tie your shoe laces to figuring out how to write a Java programme – there is something for everybody. For many learners, YouTube has become a first port of call for content. Without content, YouTube would not succeed as a learning and teaching tool. Thousands of developers are sharing their content on-line for free. In April 2006, the Learn with Dr Eugene O’Loughlin YouTube Channel was set up as part of an experiment with students studying Learning Technologies. Since then the channel, with over 5.5 million views, has grown into a support tool for classes in subjects such as Statistics, Business Analysis, and Project Management. Using data analytics from his own channel, Dr O’Loughlin will discuss the following questions:
Why do developers share their content?
What makes leaners go to YouTube to learn?
What makes a successful YouTube channel?
Who is watching the videos?
How to interact with YouTube learners?
Managing a YouTube Channel?