Class Notes, October 22, 2010

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Class Notes, October 22, 2010

  1. 2. Newspaper Circulation
  2. 3. Newspaper Readership (age)
  3. 4. <ul><li>Newspapers, including online, saw ad revenue fall 26% during the year, which brings the total loss over the last three years to 41%. </li></ul>
  4. 5. OK, so newspapers are dying. Who cares? What does it matter?
  5. 6. What’s Behind the Fall? <ul><li>Craigslist </li></ul><ul><li>Distribution </li></ul><ul><li>Unions </li></ul><ul><li>Stale content </li></ul><ul><li>Lack of innovation </li></ul><ul><li>Culture shift </li></ul><ul><li>Terrible newspaper management </li></ul>
  6. 7. General News/Niche Markets <ul><li>It is no longer viable to produce a single news product for a diversified marketplace that expects information to be personalized and available on demand. </li></ul>
  7. 8. What does a world without newspapers look like? <ul><li>End of long-form journalism </li></ul><ul><li>Even less accountability for politicians and corporations </li></ul><ul><li>The end of the shared, “communal news experience” </li></ul><ul><li>A major shift in the “news ecosystem” </li></ul>
  8. 9. So what do you think newspapers should do?
  9. 10. Are paywalls the answer?
  10. 11. Is digital news the answer?
  11. 12. Sadly… not likely
  12. 13. The painful conclusion <ul><li>A newspaper will be the equivalent of 78 rpm record for my 1 year old son. </li></ul><ul><li>A medium that had its time but no longer exists. </li></ul>
  13. 14. Just because newspapers die does not mean the news business is dead.
  14. 15. Burn down the old to make way for the new

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