Class Notes for Monday, September 26, 2011

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Class Notes for Monday, September 26, 2011

  1. 3. Podcasting <ul><li>A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software. </li></ul>
  2. 4. The Podcasting Work Flow <ul><li>1. Produce audio/video file </li></ul><ul><li>2. Edit audio/meta data </li></ul><ul><li>3. Upload to server </li></ul><ul><li>4. Meta distributed to client software (iTunes) </li></ul><ul><li>5. User downloads file (auto/manually) </li></ul><ul><li>6. File transferred to portable audio device </li></ul>
  3. 5. From cloud to computer
  4. 6. Streaming vs. Download <ul><li>Streaming requires constant connection </li></ul><ul><li>to the internet to deliver audio/video files. </li></ul><ul><li>Podcasting downloads the file for later </li></ul><ul><li>use. Cannot listen/watch & download </li></ul><ul><li>simultaneously. </li></ul>
  5. 7. How Streaming Works
  6. 8. <ul><li>So who exactly podcasts? </li></ul>
  7. 9. Everyone!
  8. 10. But it ’s not just the big guys
  9. 11. And it ’s not just audio…
  10. 12. And not just the pros…
  11. 13. Case Study: TWiT
  12. 14. TWiT Facts <ul><li>Started by Leo Laporte in 2005 with two netcasts. </li></ul><ul><li>There are now 15 produced weekly. </li></ul><ul><li>2 million web impressions per week. </li></ul><ul><li>400K download This Week in Tech alone </li></ul><ul><li>Advertisers: Ford, Carbonite, Citrix </li></ul>
  13. 15. Podcasting. So what? <ul><li>The rise of on demand media. </li></ul><ul><li>What you want/ When you want/ Where you want </li></ul><ul><li>Everyone/Every government/Every NGO/Every company now has a voice </li></ul><ul><li>Part of the trend of content moving beyond the web </li></ul>
  14. 16. Blog of the Week

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