Facebook advanced compressed (nx power lite)

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  • If you are an expertHave you got advice to give people
  • EngagementMonitoringNot about using a megaphone
  • Keeping brand upfront and centreCover photo & small picture Direct contact esp negativeTab name & image changeTimeline milestone, pining posts, New admin panelNo landing page
  • Facebook advanced compressed (nx power lite)

    1. 1. Facebook AdvancedEoin Kennedy ConsultantOnline Strategy & Communicationswww.elucidate.ie
    2. 2. Eoin Kennedy •18 years communications experience. •Current chair IIA SMWG. •Freelance consultant &Knudger.com •PRII, MII, UCD, H Dip.
    3. 3. Agenda• •Group exerciseIntroductions/expectatio •Making Custom Tabsns. •Link to blog•Social Media Overview. •Email capture•Facebook in Ireland. •Database building•Facebook Timeline. •Running a promotion• Building a Facebook •F-commerce storePage. •Misc tabs• Uploading Content. •Insights. •Status updates •Claiming a place. •Photos •Social Media Strategy •Presentations • Using Mobile • Webcam •Q&A•Promoting your page•Facebook ads
    4. 4. Social Media is not
    5. 5. Nor
    6. 6. Closer to
    7. 7. In reality its
    8. 8. Storytelling
    9. 9. Listening
    10. 10. Facebook in Ireland •2 million •900 new per day •25-35 620K • Dublin 780K • # 60th • 45% pop versus 69% online • Average CPC €.41 • 4 hrs per month * • 800k access via mobile * • Average user 30.5 yrs • Increasing passport Ref: http://www.socialbakers.com/places/country/ireland/* http://blog.neworld.com/2011/irish-social-media-statistics/
    11. 11. Facebook Timeline• Chronological• Fan interaction• Larger pictures• Messaging• Flexible Tabs• Telling brand stories• Driving traffic to websites• Fan page name change• New admin panel
    12. 12. Timeline Anatomy New admin panel Cover photo and small profile photo New messaging functionality New tabs Pinned or feature storyUpdatebutton Enhanced photos & friend activity/likes & milestone
    13. 13. Setting up a page • Name and type of business • Basic details • About and urls • Tour • Get started
    14. 14. Admin Panel Edit & protect page Facebook ads, invite & shareWho has Directdone messageswhat on fromthe page viewersWho likesyou Activity and impact
    15. 15. Main Page Quick jumps Cover PhotoProfilePhoto Basic Tabs info Panel • Change by hovering over them • No price, purchase, contact, interface (like) or call to action • Set Facebook as page
    16. 16. Updating• Editorial calendar• Webcam
    17. 17. Updating
    18. 18. Promoting your Page• Facebook Ads• Sharing content• Inviting friends• Email contacts• Website share• Collateral• Buy likes
    19. 19. Live Test Run https://www.facebook.com/eoinkennedytraining
    20. 20. Group Exercise• One month supply of Facebook posts.• If logged in – utilise one new function.• Webcam interview of one social media tip.
    21. 21. Tabs Tabs Panel• Default to 3 tabs• Can alter order• Connection to outside world• 3rd party app
    22. 22. Running a Promotion• Search foreasypromos/appsbistro.• Add app• Build promotion•Change image on site
    23. 23. Email Marketing• Set up account with mailchimpor similar.•Find app on Facebook.•Upload app.•Customise.
    24. 24. Misc Functionality•Lujure App.
    25. 25. F-Commerce Store•Vendorshop App•Add products• Select price & Distribution• Add app & approve
    26. 26. Insights•Interactions •Views, likes, feedback, comments•Users •New likes, lifetime likes, monthly active users, monthly active, weekly active, daily active, active users•Show stats• Like Sources•New Likes• Demographics• Tabs views•Media Consumption•Page post impression•Places
    27. 27. Insights - FanLook for legitimate fans.
    28. 28. Ads• Simple ad design format• 1. Design the ad• 2. Target it• 3. Budget & Schedule• 4. Review and edit• Think goals, review& adapt
    29. 29. Award Wining Facebook Page• https://www.facebook.com/spin1038• https://www.facebook.com/morningireland• https://www.facebook.com/meteor• http://www.facebook.com/TreyvaudsRestaurant• http://www.facebook.com/pages/ABBEYLEIX/315 263826314?sk=info
    30. 30. Spin 103.8
    31. 31. Meteor
    32. 32. Treyvaud’s
    33. 33. Getting a like button
    34. 34. Claiming a Place• Register a place with mobile• Verify ownership with Facebook• Check in• Watch comments by others• Highly visual• Review deals potential
    35. 35. Building a Strategy Internal•Overall business objectives.•Social and Online PR objectives. •Credibility•Describe success. •Brand perception •New products•What you need to succeed. •Generate sales•How to mitigate the risks. •Negative commentary•Timings and budgets.•Measureable, results, timely •Behaviours •Length • Demographics•Link back to business objectives • Term • Psychographics • Goals and messages per different audience
    36. 36. What’s next!Mapping•Competitors Plan•Keywords/Key phrases Communication•ID commentators •Listen/Engage/Monitor•Key SM •Content Streams•Reporting Evaluate •Metrics •Agile •Map and shareTeams and Collateral Channels, Assets, Tactics•Multi agency •Review tools/Tactics•Multi Department •Social Currency•Crisis Plans •Conversationalists•SM Guidelines •Asset creation•Content •Integrate•Capability
    37. 37. Being Productive
    38. 38. Monitising Social Networks.
    39. 39. Thanks for your time. Eoin Kennedy, + 353 86 8339540 +353 91 442 552 www.elucidate.ie www.knudger.com eoin@knudger.com www.twitter.com/eoink www.eoinkennedy.ie Skype: eoin.kennedy.work

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