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Creating and Marketing a Business Website

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Creating and Marketing a Business Website

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Creating and Marketing a Business Website

  1. 2. Coryon Redd [email_address] www.linkedin.com/in/coryonredd Nevada County Online Business Strategies Group Creating and Marketing a Business Website
  2. 3. Build your Online Presence Effective websites are: Persuasive Branded Easy to use Competitive in the marketplace Have something to say Built around how people search Socially active
  3. 4. <ul><li>(Directly) sell your goods or services? </li></ul><ul><li>Generate leads (potential sales)? </li></ul><ul><li>(Simply) provide contact info? </li></ul><ul><li>Be social – blog, Facebook, interact. </li></ul>What do you want your web site to do for you? Create clear calls of action to:
  4. 5. <ul><li>Wide audience reach </li></ul><ul><li>Reach local audience </li></ul><ul><li>Easy to learn and do on your own </li></ul><ul><li>No cost per click for SEO </li></ul><ul><li>Targeted traffic </li></ul><ul><li>Highest conversion rates </li></ul><ul><li>Good ROI </li></ul>Why do Search Marketing?
  5. 6. Set Goals for your Success A better website Learn it yourself Top rankings on Google More online traffic More business More profit
  6. 7. How to build a website What do you want to do and what is your budget? Research your keywords and your market. Use your competitors to make your website better. Plan ahead. Create a wireframe and list what pages your website should have. How much time do you have? What do you want to say? Build a website – Wordpress, Joomla, Dreamweaver, etc.
  7. 8. <ul><li>This is Google’s World! </li></ul><ul><li>72% Market Share </li></ul><ul><li>Google wants searchers to find most relevant Web Results </li></ul><ul><li>Google’s Webmaster Guidelines http://www.google.com/webmasters/ </li></ul><ul><li>PageRank </li></ul>
  8. 9. <ul><li>Important Factors </li></ul><ul><li>Keywords in links </li></ul><ul><li>PR of linking page </li></ul><ul><li>Content of page – Is the link related, natural? </li></ul><ul><li>Number of links on page </li></ul><ul><li>Reciprocal links </li></ul>Google PageRank PageRank reflects the quantity and quality of incoming links. Links vote for better websites. searchengineguide.com/orbidex/2002/0207_orb1.html In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.
  9. 10. Building Landing Pages <ul><li>Landing pages = Focused, keyword-rich content </li></ul><ul><li>Figure out your landing pages in 4 easy steps: </li></ul><ul><ul><li>Are there enough searches? </li></ul></ul><ul><ul><li>Are searches relevant to my business? </li></ul></ul><ul><ul><li>Are the landing pages logical? </li></ul></ul><ul><ul><li>Do I have time / money to build? </li></ul></ul>
  10. 11. <ul><ul><li>Write copy for website with keywords in mind </li></ul></ul><ul><ul><li>Keywords can tell you how users are thinking about your business </li></ul></ul><ul><ul><li>Learn from competitors to write better </li></ul></ul><ul><ul><li>Use competitive advantages to create calls to action </li></ul></ul><ul><ul><li>Ex. Donlucas.com </li></ul></ul><ul><ul><li>Bargeconnection.com </li></ul></ul><ul><ul><li>Calsolareng.com </li></ul></ul><ul><ul><li>Veassociates.com </li></ul></ul><ul><ul><li>Batteries4less.com </li></ul></ul><ul><ul><li> </li></ul></ul>Write Good SEO Content
  11. 12. <ul><li>Google Places </li></ul><ul><li>Claim your Local Search Listing </li></ul>Main Factors for Better Ranking <ul><li>Claim your listing </li></ul><ul><li>Customize your listing </li></ul><ul><li>Address in the city of the search </li></ul><ul><li>List in the right categories </li></ul><ul><li>Number of citations </li></ul><ul><li>Linking to your webpage </li></ul><ul><li>Customer reviews </li></ul><ul><li>Tag your listing - $25/month </li></ul><ul><li>Keywords in business name </li></ul><ul><ul><li>and Places page </li></ul></ul>Go to http://www.davidmihm.com/local-search-ranking-factors.shtml for more info
  12. 13. <ul><li>Google Places </li></ul><ul><li>Local Search Listing </li></ul><ul><li>Add your business to Google Places https://www.google.com/local/add/ </li></ul><ul><li>Edit your description </li></ul><ul><li>Add a photos / videos, coupons </li></ul><ul><li>Assign business categories </li></ul><ul><li>Ask for reviews from customers </li></ul><ul><li>Track your clicks </li></ul><ul><li>Read my article in The Union </li></ul><ul><li>Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, and more. </li></ul>http://www.theunion.com/article/20090713/FEATURES/907139988
  13. 14. THANK YOU

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