Region IV: Web Presence Presentation

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Beyond the school web site – create a comprehensive web presence to reach international students.

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Region IV: Web Presence Presentation

  1. 1. Beyond the school web site – create a comprehensive web presence to reach international students Don Sears & Song Hoffman
  2. 2. About Us Song Hoffman - International Admissions, South Dakota State University • • • • Originally from Beijing, China Ph.D. in International Relations, Flinders University, Australia Studied, worked and lived in Australia for 13 years before moving to the US Over 13 years experience in International Education Don Sears - Director of Sales, Envisage International • • • • Over 15 years experience in internet marketing and advertising Sales in media, advertising, lead gen and social media marketing Responsible for digital marketing and lead generation efforts Bachelors degree in Meteorology
  3. 3. About Us Our goal is to empower and encourage students to pursue an international education, and provide them with the tools they need to educate themselves and experience the world. • • • • Neptune Beach, Florida Started in 1998 Own the largest international student facing network • InternationalStudent.com • InternationalScholarships.com • InternationalStudentInsurance.com • ELSdirectory.com • Reach - over 7 million students each year Business Units • Insurance • Loans • Leads and advertising
  4. 4. About Us • South Dakota State University • Land Grant Institution: Est. 1881 • Location: Brookings, South Dakota • Enrollment: 12,816 • 475 international students -65 countries st Research Institution in South Dakota • 1 • Study South Dakota Consortium • Initiated this year • Recruit Int’l Students & Promote Study Abroad • Pool resources to market South Dakota’s Higher Education • Web-presence, Branding, Build Partnerships, etc
  5. 5. Agenda • Internal web presence • Your website, social media, how students find you • External web presence • Third party websites, social media and search engines • Study Mississippi & Mississippi State University • Web presence strategy • Best Practices – What works, what does not work • Benefits of the Consortium • Q & A & Discussion
  6. 6. Your School’s Website • • • • • • • • • • • • • Super important Super expensive Brand awareness Communicate with: • Current students • Prospective students • Alumni • Faculty Presidents message Mission of the school Admissions info Academics Programs and degrees offered Maps, directories, employment opportunities Athletics, events Parent resources, student government And that is the first page! Oh my!
  7. 7. “The appearance of a person or organization on the World Wide Web." How is it Measured? By the amount of sites an organization or individual has, including • The website • Social Media profiles • Search engine rankings • Amount of search engine real estate
  8. 8. • • • • • • • • • • • • • Super important Super expensive Brand awareness Communicate with: • Current students • Prospective students • Alumni • Faculty Presidents message Mission of the school Admissions info Academics Programs and degrees offered Maps, directories, employment opportunities Athletics, events Parent resources, student government And that is the first page! Oh my!
  9. 9. Your School’s Website • • • • • Confusing Hard to navigate One site created for all Not completely relevant Hard to find
  10. 10. Your School’s Web Presence 33,300 Monthly Unique Visitors
  11. 11. Why is a Web Presence important? Over 50% of high school Juniors and Seniors say that the web played at least a significant role in the evaluation of an institution 55% of students could not find the information they were looking for on a schools website 18% of students turn to independent websites to learn about cost and financial aid 49% say independent websites are the best way to learn about an institution’s academic programs o 31% say blogs o 38% Social media o 52% Search
  12. 12. Envisage International Overview Email Marketing
  13. 13. South Dakota State University International Recruiting Challenges • • South Dakota is not well-known to international students at all The University has not been very proactive in international recruitment • Domestic Vs International Student Recruitment • Campus Visits/On-campus events: Not Feasible • Printed Marketing materials: Expensive & Not Reliable • Online Marketing & Recruiting • Ensure coverage of targeted group • Ensures timely delivery of information • Deliver information in an eye catching format
  14. 14. South Dakota State University E-Marketing and Recruiting • Strategic Partnership with U.S. Higher Ed Online Marketing Firms • Maximum reach & Branding • Identify partners & recruiting regions • Actively work with them & support their efforts • Envisage International, LearnHub, Zinch, Hot Courses • Engage your Prospects & Partners • Social Media Campaign – Facebook, Twitter, etc • Webinars, Chats & E-College Fairs • CollegeWeekLive • Hobsons • Overseas Media Release • Overseas in-home receptions & Education Fairs
  15. 15. Case study one
  16. 16. How to Market your School Online
  17. 17. How to Market your School Online
  18. 18. How to Market your School Online
  19. 19. Summary Best Practices for Online Marketing • Timely follow up is a must! • Follow up with student ASAP • How soon are student inquiries (leads) delivered? • Need an ongoing communications plan • Weekly touch points • Newsletters • Know your limitations & available resources • Manage expectations of others • Give it time • Know your goals – leads vs. exposure
  20. 20. How to Grow your Web Presence • Hire Envisage International! • Or Hotcourses, Zinch or Hobsons… • Ask questions • How will you be found • What methods do you use (SEO, PPC, Affiliates) • What are the benefits of social media • What blogs and content will you distribute • Know what your goals are (likes, leads, communications, brand) • Ask for help

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