How to Build a Successful Blog Business - Roles

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Part 1 of 3 about building a successful blog business, taken from Collis Ta'eed's ebook published through RockablePress.

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How to Build a Successful Blog Business - Roles

  1. 1. how to builda Successfulblogbusiness roles 1/3
  2. 2. Approaching blogging as an entrepreneur lookingto build a business, is very different from the viewtaken by a hobby blogger.From the very beginning, you will be planning andthinking about the blog as a product:
  3. 3. Approaching blogging as an entrepreneur lookingto build a business, is very different from the viewtaken by a hobby blogger.From the very beginning, you will be planning andthinking about the blog as a product: what it will cost,
  4. 4. Approaching blogging as an entrepreneur lookingto build a business, is very different from the viewtaken by a hobby blogger.From the very beginning, you will be planning andthinking about the blog as a product: what it will cost, what it might return,
  5. 5. Approaching blogging as an entrepreneur lookingto build a business, is very different from the viewtaken by a hobby blogger.From the very beginning, you will be planning andthinking about the blog as a product: what it will cost, what it might return, how it will grow,
  6. 6. Approaching blogging as an entrepreneur lookingto build a business, is very different from the viewtaken by a hobby blogger.From the very beginning, you will be planning andthinking about the blog as a product: what it will cost, what it might return, how it will grow, and where it’s heading.
  7. 7. as someone lookingto build a business, you will always haveyour eye on the bigger picture.
  8. 8. as someone lookingto build a business, you will always haveyour eye on the bigger picture. This is what this presentation (and book) is all about.
  9. 9. Roles
  10. 10. RolesThere are some roles that must be filledin any functioning blog. They are:
  11. 11. Writing:The most basic function of a blog is to generate content, sosomeone is going to have to write that content day in and day out.
  12. 12. Writing:The most basic function of a blog is to generate content, sosomeone is going to have to write that content day in and day out.Editing:For a professional blog, some sort of editing will be essential tocreate a consistent standard of quality.
  13. 13. Writing:The most basic function of a blog is to generate content, sosomeone is going to have to write that content day in and day out.Editing:For a professional blog, some sort of editing will be essential tocreate a consistent standard of quality.Managing Writers and Contributors:Writers and contributors will need management to ensure theirwork is in on time, their questions are answered, and they get paid.
  14. 14. Web Development and Server Admin:Thanks to blogging packages like WordPress, you can often get by withvery little web development. Nonetheless, even the most basic blogrequires someone to set up the server, configure the software, andmake sure the site doesn’t fall over if your traffic should spike.
  15. 15. Web Development and Server Admin:Thanks to blogging packages like WordPress, you can often get by withvery little web development. Nonetheless, even the most basic blogrequires someone to set up the server, configure the software, andmake sure the site doesn’t fall over if your traffic should spike.Marketing:Until a site is a well-known destination, there is always work to bringreaders, to generate buzz, and to build the blog’s brand.
  16. 16. Web Development and Server Admin:Thanks to blogging packages like WordPress, you can often get by withvery little web development. Nonetheless, even the most basic blogrequires someone to set up the server, configure the software, andmake sure the site doesn’t fall over if your traffic should spike.Marketing:Until a site is a well-known destination, there is always work to bringreaders, to generate buzz, and to build the blog’s brand.Monetization:Generating revenue requires planning and work, whether it’s chasing upad payments, comparing affiliate programs, developing products, orimplementing some other monetization plan.
  17. 17. Accounts:Like any business, your blog will need good accounting and tax records.The bigger the business gets, the more important these will become.
  18. 18. Accounts:Like any business, your blog will need good accounting and tax records.The bigger the business gets, the more important these will become.Web Design and Branding:A serious blog business requires some web design. Although themescan be pretty impressive, your site will need its own brand to stand out.
  19. 19. Accounts:Like any business, your blog will need good accounting and tax records.The bigger the business gets, the more important these will become.Web Design and Branding:A serious blog business requires some web design. Although themescan be pretty impressive, your site will need its own brand to stand out.Management and Direction:Coordinating the business is the job of the business manager. Fromearly questions about topic and editorial calendar, to hiring andmanaging staff, to strategic direction and competitive analysis, this is inmany respects the make-or-break role in the business.
  20. 20. Inside the book:Blogging as a Business Staff Generating Traffic Long Term StrategiesOpportunities in Blogging Freelance and Salaried Staff Google Analytics Building a Long Term BusinessRisk and Reward Freelancer Basics Basic Techniques for From One Blog to ManyA Sketch of a Blog Business Employee Basics Generating Traffic Using a Blog to Build OtherYour Role and Blogging Finding and Identifying Good Social Media Basics BusinessesExperience People Guest Posts Valuing and Selling a BlogSetting Up as a Business What to Pay Content AggregatorsCapital and Investment Working with Remote Staff Buying Traffic Case Study 1:Co-founders Setting Parameters and Keyword Research FreelanceSwitchYour Mission and Vision Focusing on Results Giving Away Free Stuff Hitting On a TopicBusiness Planning Other Staff Issues Leveraging Your Existing Capitalizing on a Good Idea Roles Network and Assets The Road to Profitability Role: Site Editor/Manager Consistency and Momentum TrafficPlanning and Researching Role: Writer Linking Out to Generate and Lessons LearnedNiches Role: Web Designer Keep TrafficResearching a Niche Role: Web Developer Search Traffic Case Study 2:Competitive Analysis Other Roles A Basic Guide to SEO Psdtuts+Understanding the NichePlanning Your Content Planning Content Monetization Tips Case Study 3:Your Overall Strategy Writing for the Web General Tips on Monetization AppStorm Making Content Valuable AdvertisingCreating a Brand Editing Affiliate Sales Appendix:What is a Brand? The Editing Process Premium Content A Blog Basics CrashNaming Considerations Quick Editing Tips Support CourseDomain Names Know What You’re Talking Selling ProductsVisual Branding About Ad ServicesWeb Design Lists and Popular Content Selling Your ExpertiseOther Elements of Branding Frequency Creating and Selling Web Apps Quality Evergreen Content Other Strategies News Content Blending, Iterating and Filler Posts Experimenting Images and Diagrams Headlines Headlines Galore! Style and Tone
  21. 21. Thanks!about the author:
  22. 22. Thanks!about the author:Collis has authored three books, written dozensof the most popular tutorials on the web and isan accomplished entrepreneur, designer andblogger. He is the creator and cofounderofEnvato and Tuts+, producing blogs and sitesthat serve over fifty million pageviews a month.

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