1. Personas that work

2. “ Storytelling is one of the most
effective tools humans have for
understanding
”

3. Stories

4. The Elastic User

5. …

6. Improving the Design

7. Good Design
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8. Collaborative Design
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9. Prioritise Your Data

10. Visual Representation
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11. Make them Human
• • • •

12. / / / / /

13. Information Overload
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•

14. Don’t Lock Them Away

15. Introduce Them

16. Keep them Present
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17. Keep them present
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18. Putting them to Work

19. “ The secret to good persona use is pretending to be
the user the way little children do when they play
barbies. You have to relinquish how you think
about the web and become the user. You have to
be, act and do as your user would.
”

20. Introduction to Scenarios

21. What they’re used for
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22. Collaborative Role Play

23. Iterative Design

24. Avoid Technical Detail

25. Ignore Technical Constraints

26. Ideal Scenarios for Each User

27. Taking Personas Further

28. Personas can do More

29. Screen Flow Diagrams

30. User Journeys

31. Territory Chart

32. Site Maps and Wire Frames

33. User Testing

34. Closing Thoughts