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Personas that work
“    Storytelling is one of the most    effective tools humans have for             understanding                         ...
Stories
The Elastic User
…
Improving the Design
Good Design••    •         •   •
Collaborative Design•                      ••                      •••
Prioritise Your Data
Visual Representation•       •         ••           •         •
Make them Human•     •      •    •
/   /   /   /   /
Information Overload••      /•
Don’t Lock Them Away
Introduce Them
Keep them Present•••••
Keep them present••••
Putting them to Work
“   The secret to good persona use is pretending to be    the user the way little children do when they play      barbies....
Introduction to Scenarios
What they’re used for•                       ••                       ••                       ••                       ••...
Collaborative Role Play
Iterative Design
Avoid Technical Detail
Ignore Technical Constraints
Ideal Scenarios for Each User
Taking Personas Further
Personas can do More
Screen Flow Diagrams
User Journeys
Territory Chart
Site Maps and Wire Frames
User Testing
Closing Thoughts
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Personas that work_v1.0

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Personas that work_v1.0

  1. 1. Personas that work
  2. 2. “ Storytelling is one of the most effective tools humans have for understanding ”
  3. 3. Stories
  4. 4. The Elastic User
  5. 5.
  6. 6. Improving the Design
  7. 7. Good Design•• • • •
  8. 8. Collaborative Design• •• •••
  9. 9. Prioritise Your Data
  10. 10. Visual Representation• • •• • •
  11. 11. Make them Human• • • •
  12. 12. / / / / /
  13. 13. Information Overload•• /•
  14. 14. Don’t Lock Them Away
  15. 15. Introduce Them
  16. 16. Keep them Present•••••
  17. 17. Keep them present••••
  18. 18. Putting them to Work
  19. 19. “ The secret to good persona use is pretending to be the user the way little children do when they play barbies. You have to relinquish how you think about the web and become the user. You have to be, act and do as your user would. ”
  20. 20. Introduction to Scenarios
  21. 21. What they’re used for• •• •• •• •• ••
  22. 22. Collaborative Role Play
  23. 23. Iterative Design
  24. 24. Avoid Technical Detail
  25. 25. Ignore Technical Constraints
  26. 26. Ideal Scenarios for Each User
  27. 27. Taking Personas Further
  28. 28. Personas can do More
  29. 29. Screen Flow Diagrams
  30. 30. User Journeys
  31. 31. Territory Chart
  32. 32. Site Maps and Wire Frames
  33. 33. User Testing
  34. 34. Closing Thoughts

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