A review and summary of the Dubai Experiences Meetup held at The Cribb in Dubai. April 2014

1. REVIEW OF
DUBAI EXPERIENCES
MEET-UP EVENT
APRIL 2014

2. THE TEAM
Hammad Khan
Director
Entropii
LinkedIn
Shean Malik
UX Consultant
Entropii
LinkedIn
Sharma Yelverton
UX Consultant
Entropii
LinkedIn

3. WHERE WAS IT HOSTED?
An innovative space for start-ups, entrepreneurs,
practitioners and established businesses in Dubai
• Community workspaces
• Event & training room
• Relaxing lounge and café
• Hot-desks

4. ATTENDANCE
• Over 20 practitioner
• Developers
• Business Analysts
• Designers
• UX Enthusiast
• Local Start-Up businesses
• Representatives from organisations in MENA
• Entropii connecting with peers and
organisation representatives who have been
following our progress in the industry.

5. RESEARCH & DESIGNS

6. RESEARCH
• Research into the top MENA tourist
experiences
• Understanding:
• How they are positioned digitally
• How they are perceived from an external
market
• Research covered:
• Analysing the usability of each site using
the System Usability Scale (SUS)
• Visual audit of the site.
• Mapping the conversion journey

7. MOBILE FIRST
• Concepts were presented showing how some
of the mobile experiences for the tourist
attractions can be improved
• We showcased how the latest approaches of
Mobile First & Micro UX can be applied
• Overcoming the challenge of creating multiple
pages
• Showcasing the benefits of conducting Mobile
First & Micro UX
• Focusing on the detail & essential content
• Enhancing the experience as a whole

8. DEBATE ON STYLE TILES &
MICRO UX
• Open debate on the best approach to use Style
Tiles or UX Tool Kits
• Informing the best approach to ncorporating
them into the design process.
• Style Tiles with detail hi-fi wireframes are
more effective as a deliverable and value
add
Benefits are
• Preventing the need to design all the pages
• Saving production time and cost
• Define, refine & optimise the different styles
• Optimising micro detail to help improve the
overall experience
• Enhancing the process such as purchasing
a ticket

9. BURJ KHALIFA
• Exploring how landmark web experiences such
as The Shard, Taiwan 101 & Petronas Twin
Towers are presented
To understand the
online experience, you
need an understanding
of the offline Burj
Khalifa experience.
• Bringing to life the meaning of the structure and
what it represents.
• “Vision to Reality”
• Progress
• Anything is possible

10. DUBAI ZOO
• Researching Basel, Chicago and other Zoos to
identity what they do so well in promoting the
attraction
• Dubai Zoo doesn’t have a website, therefore
reliance on other Zoo sites do well
• Dubai Zoo doesn’t have the best reputation.
The improving of its experience can be achieve
firstly through its digital footprint
• Understanding what the users’ want the web
experience and how we can fulfil this

11. UPCOMING CONFERENCE & TRAINING

12. CONFERENCE OCT 2014
• Launching the UXME Conference website
• Introducing the Science vs Creative theme for
the conference
• Inspiring the region
• Making UX more prominent
• Strategic approach
We are looking for
thought leaders
If you have something UX
inspiring to say then the
UXME Conference will be
the best place to voice it.

13. 3-DAY UX WORKSHOPS IN DUBAI
EARLY BIRD TICKETS ON SALE NOW
27-29 MAY 2014

14. THANK YOU
SHEAN MALIK
UX CONSULTANT
15 A Street - Manara Street
Al Quoz
Dubai, UAE
@entropiime
Fb.com/entropii uk.linkedin.com/in/sheanmalik/