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IBM GEP Germany || Christian Jendreczek (IBM)


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Christian Jendreczek (IBM): IBM GEP Germany

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IBM GEP Germany || Christian Jendreczek (IBM)

  1. 1. Tristan ReckhausFebruary 2011General Overview © 2011 IBM Corporation
  2. 2. Context With our unique vision of a Smarter Planet, we are looking to partner with those entrepreneurs who share this vision and want to work together to solve our enterprise clients’ biggest challenges. 2 © 2011 IBM Corporation
  3. 3. IBM Global Entrepreneur What is it? – IBM is launching a global initiative that opens its doors and resources to early stage entrepreneurs looking to bring the next big idea to market – IBM Global Entrepreneur has the products, people, and promotion that will help startups extend the size and reach of their company, and help them rise above the rest Why Now? – Because today, the world’s physical systems are being infused with intelligence and this opportunity to apply information technology to physical infrastructure opens up vast new markets for the IT industry – With disruptive, new technologies, this is the perfect scenario for innovative entrepreneurs to play a major role Why IBM? – While many companies make their technologies readily available to the next generation of entrepreneurs, only IBM also brings to the table relationships with its largest customers and the skills of its business, technical and marketing leaders. – IBM offers industry context in which to develop the technology, customer insight for market validation of the technology, and the additional skills an entrepreneur needs to bridge the gap between building a ‘technology’ and building a ‘business’. 3 © 2011 IBM Corporation
  4. 4. IBM Global Entrepreneur is looking for entrepreneurs who wantto build a smarter planet Less than 5 years old Privately held Actively developing a software-based product or service 4 © 2011 IBM Corporation
  5. 5. Key Messages IBM is announcing a new program to support entrepreneurs to help build a smarter planet – with solutions for the enterprise that will change the world – Solving complex problems across the smarter planet areas require entire ecosystems of new partners, including startups and their technologies – Global Entrepreneur facilitates entry into this market, providing support and resources in the areas the startup needs the most IBM has deep relationships with the largest enterprise customers in the world. We bring this deep understanding of client needs, how business works, and how the world works to our partnerships – IBM brings the context, industry expertise and experience of delivering solutions to enterprise clients for the last 50 years – IBM industry frameworks serve as the bridge between startups and enterprise clients Partnering with IBM can help you rise above the rest - increase your visibility, differentiation and credibility, and bring your technology to market faster – We help you expand your local network by introducing you to mentors and potential investors at SmartCamps – Benefits of the program can help you extend the size and global reach of your company 5 © 2011 IBM Corporation
  6. 6. IBM Global Entrepreneur: Benefits for Start-upsProductNo charge software on premiseFor up to three years, access a variety of IBM software for development, test, anddemonstration through the IBM Software Access Catalog.No charge software through the cloudIBM offer for up to three years, access to DB2 Express Community editions and WebSpheresMash for development, test, demonstration, and production.PeopleIndustry education and insightsUnderstand enterprise customers and their industry issues through online education andindustry white papersProject resource managerGet dedicated support from a project resource manager for one-to-one guidance and supportthrough all stages of the project development. IBM will assign a manager to startups whenthey participate in IBM Global Entrepreneur. 6 © 2011 IBM Corporation
  7. 7. IBM Global Entrepreneur: Benefits for Start-upsPromotionIBM Global Entrepreneur directoryShowcase the innovative solutions that startups bring to the marketplace by adding theircompany to the IBM Global Entrepreneur directory.Visibility as part of the IBM smarter planet agendaGet exposure for completed solutions from entrepreneurs to IBM executives who areresponsible for the sales and marketing of smarter planet solutions to the marketplace. 7 © 2011 IBM Corporation
  8. 8. IBM Global Entrepreneur: Launched in partnership with localcompanies and organizations Europe, Middle East Germany WellingtonPartners VC Earlybird VC European Investment Fund Entrepreneur Club Berlin Startup Camp Berlin Karlsruhe Research Institue North America Goethe Unibator (Uni Frankfurt) Asia Pacific Stiftung Charite United States Switzerland SD Forum India Institut für Jungunternehmer TiE TiE Silicon Valley Technopark-Zurich Mass Tech Leadership Council Indian Angel Network CTI-Venture MassInno Swisscom Ventures France ADEN (Assc.Digital Economy) Journées de Lentrepreneur Ireland DIT Hothouse Irish Software Association Seedcamp NovaUCD Israel Israeli Venture Association SvoiBiz StartUpmania United Kingdom National Consortium of University Entrepreneurs List shows only a extract of partners Enterprise UK 8 © 2011 IBM Corporation
  9. 9. IBM Deutschland will junge Unternehmer ansprechen und als Partnergewinnen, um gemeinsam innovative Lösungen zu vermarkten IBM arbeitet in Deutschland mit mehr als 2.000 Business Partnern und ISVs (Independent Software Vendors) Business Partner und ISVs erweitern durch innovative Speziallösungen das IBM Portfolio Im IBM Innovation Center in Ehningen, erweitern ISVs gemeinsam mit IBM ihre Lösungen und machen diese flexibel und zukunftsicher Branchen Knowhow der IBM fließt in die Entwicklung der Lösungen ein, die dadurch Marktanforderungen und Erwartungen der Kunden besser erfüllen Durch das Netzwerk der Business Partner/ISVs werden komplementäre Gesamtlösungen geschaffen, die am Markt erfolgreich sind und Mehrwerte schaffen IBM schafft neue Marktzugänge für Business Partner und ISVs z.B. durch Marketing Aktivitäten und Zugang zu neuen Kundengruppen 9 © 2011 IBM Corporation
  10. 10. Komponenten der Initiative in Deutschland Global Entrepreneur Website // XING-Community // Globaler und lokaler Project Ressource Manager Kooperation mit Venture Capital Partnern, Universitäten und öffentlichen Programmen Zugang zum Software Access Katalog “Enablement Workshops” im IBM Innovation Center, Ehningen Aufnahme im Smarter Planet Startup Directory // Smarter Planet Marketing Templates Zugriff auf Online Schulungen und Fachlektüre in der IBM Partner World Event Sponsoring, Marketing und Public Relation 10 © 2011 IBM Corporation
  11. 11. Durch die Zusammenarbeit mit unseren Partnern ergeben sich für dieErfinder und Gründer neue Zugänge zu Innovationsförderern und VentureCapital Universität Karlsruhe Universität Franfurt Sächsische Gründernetzwerk 11 © 2011 IBM Corporation
  12. 12. Join now ! 12 © 2011 IBM Corporation
  13. 13. IBM Global Entrepreneur Germany - ContactsWieland Koebler Tristan.Reckhaus Additional Information:Global Entrepreneur Leader Germany IBM Global Entrepreneur ISV Sales and Development Program Manager Marketing Manager ISV & IDR Tel.: +49 (0)160 / 708 68 17 Clara Kipp Marketing Assitant ISV & IDR 13 © 2011 IBM Corporation