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Competing for Fun and Funds:
The 1st Annual
Who We Are
WFU is an academic collegiate university
Private, co-ed liberal arts institution
Located in Winston-Salem, NC (...
Mission
Wake the Library
In 2004, the library director proposed that we stay
open all night during exams
Staff decided it would be...
Susan Smith and Erik Mitchell
WTL 5K Mission
Fund raising and Community Building
We had a 5K (runner and walker friendly) preceded by a 1 mile fun run
T...
Partnerships, Relationships, Sponsorships
Mechanics
Marketing
Hire a timing company
Security for race day
Photographer
Food for race day
Website registration
Prizes...
Marketing
Preparation is Key
•Map out the 5 K course
•Prepare it
•Mark it so no one gets
lost
Budget/Costs
Campus police T-shirts
Brochures Signage
Timing Company Finish Line Balloons
Food
Crowdsourcing A Race
Found partners on campus
Fleet Feet (a runners store)
Campus Recreation
The timing company
Participat...
Volunteers!
Library
Student
Assistants And Staff!
Race Day with
the Deacon
An All Ages Event!
What’s the
Bottom Line Raised :
$2750 in donations from on campus
$3900 in donations from off campus
$2960 in entry fees
Lessons Learned
Approach corporate donors early
Outsource, get help
Find an expert
Divide the labor
Involve the
students:
...
Beyond the Finish Line
Second annual WTL5K is scheduled for
Homecoming Weekend, 2009!
Contact Info:
Susan Smith:
smithss@wfu.edu
Erik Mitchell:
mitcheet@wfu.edu
Mary Beth Lock:
lockmb@wfu.edu
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Competing for Fun and Funds

Erik Mitchell, Susan Smith and Mary Beth Lock present on a 5K used to raise funds for library programs.

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Competing for Fun and Funds

  1. 1. Competing for Fun and Funds: The 1st Annual
  2. 2. Who We Are WFU is an academic collegiate university Private, co-ed liberal arts institution Located in Winston-Salem, NC (since 1956) It is mid-size, 4476 undergraduates, Total enrollment: 6862 Traditional setting, the undergrads live on campus and rely on the library
  3. 3. Mission
  4. 4. Wake the Library In 2004, the library director proposed that we stay open all night during exams Staff decided it would be nice to feed the students at midnight Sought funds from other university departments to purchase the food for 250 to 300 students per night.
  5. 5. Susan Smith and Erik Mitchell
  6. 6. WTL 5K Mission Fund raising and Community Building We had a 5K (runner and walker friendly) preceded by a 1 mile fun run To raise money for the “Wake the Library” event every year, and get the community involved with the library and the campus.
  7. 7. Partnerships, Relationships, Sponsorships
  8. 8. Mechanics Marketing Hire a timing company Security for race day Photographer Food for race day Website registration Prizes for the winners Medical attendants in case of injury Expo on race day Music and a PA for race day
  9. 9. Marketing
  10. 10. Preparation is Key •Map out the 5 K course •Prepare it •Mark it so no one gets lost
  11. 11. Budget/Costs Campus police T-shirts Brochures Signage Timing Company Finish Line Balloons Food
  12. 12. Crowdsourcing A Race Found partners on campus Fleet Feet (a runners store) Campus Recreation The timing company Participated in other campus events to raise interest and awareness
  13. 13. Volunteers! Library Student Assistants And Staff!
  14. 14. Race Day with the Deacon
  15. 15. An All Ages Event!
  16. 16. What’s the Bottom Line Raised : $2750 in donations from on campus $3900 in donations from off campus $2960 in entry fees
  17. 17. Lessons Learned Approach corporate donors early Outsource, get help Find an expert Divide the labor Involve the students: Greek organizations Student Government You may make more money if you get more donors, lower the entry fee
  18. 18. Beyond the Finish Line Second annual WTL5K is scheduled for Homecoming Weekend, 2009!
  19. 19. Contact Info: Susan Smith: smithss@wfu.edu Erik Mitchell: mitcheet@wfu.edu Mary Beth Lock: lockmb@wfu.edu

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