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Competition for-library-services

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Competition for-library-services

  1. 1. Competition for Library Services For the Inspiration, Innovation, and Celebration Conference for Librarians Dr. Larry Nash White East Carolina University
  2. 2. 04/14/14 Larry Nash White. Copryright 2009.2 Learning Walkabout • Is there competition for library services • Examples of competitors and their impacts • How do we respond? •
  3. 3. 04/14/14 Larry Nash White. Copryright 2009.3 Is there competition for library services?
  4. 4. 04/14/14 Larry Nash White. Copryright 2009.4 A Networked World
  5. 5. 04/14/14 Larry Nash White. Copryright 2009.5 It’s a flat World High tech, High touch, Individualization
  6. 6. 04/14/14 Larry Nash White. Copryright 2009.6 The public’s perception of libraries…
  7. 7. 04/14/14 Larry Nash White. Copryright 2009.7 We offer quality services…
  8. 8. 04/14/14 Larry Nash White. Copryright 2009.8 The latest technology applications…
  9. 9. 04/14/14 Larry Nash White. Copryright 2009.9 We are change agents and proactive responders to challenges and problems…
  10. 10. 04/14/14 Larry Nash White. Copryright 2009.10 Time for a reality √ from a customer’s viewpoint
  11. 11. 04/14/14 Larry Nash White. Copryright 2009.11 √ You are not the ONLY provider of library and information services in your area. √ You may not even be the BEST provider of library and information services in your area. √ You may not even be the FIRST provider that your customers think of when obtaining library and information services. √ Someone would take YOUR customers from you in a New York minute if YOU let them! And THEY are trying!
  12. 12. 04/14/14 Larry Nash White. Copryright 2009.12 The Competitors… • We have seen the enemy and it is us… • What we can see coming… the tangible competitors • What we can’t see that is already here… the intangible competitors
  13. 13. 04/14/14 Larry Nash White. Copryright 2009.13 Libraries compete with other libraries and government agencies… Libraries compete for: Staffing Resources Collaborators Partners Opportunities Appreciation Support Technology Market Share Existing Customers New Customers Finances ???
  14. 14. 04/14/14 Larry Nash White. Copryright 2009.14 The Tangibles…
  15. 15. 04/14/14 Larry Nash White. Copryright 2009.15 New book technologies…
  16. 16. 04/14/14 Larry Nash White. Copryright 2009.16 Social networking
  17. 17. 04/14/14 Larry Nash White. Copryright 2009.17 The 800 hundred pound gorilla in the room… What if … Articles and book chapters as 99¢ downloads / rentals? Google Docs and Spreadsheets - Google Calendar - Google Base - Google Maps - Google Wallet /Cart - G-Mail – GTalk – Google Scholar – Google Phone - IGoogle -
  18. 18. 04/14/14 Larry Nash White. Copryright 2009.18 Search Engines galore…
  19. 19. 04/14/14 Larry Nash White. Copryright 2009.19 A few more library service competitors… Abrams, Steven. “Social Libraries and Librarians: Collaboration, Cooperation, Sharing, Storytelling, and Networking.” SLIS Johannesburg: August 24, 2007.
  20. 20. 04/14/14 Larry Nash White. Copryright 2009.20 Did I say there were a few more? Abrams, Steven. “Social Libraries and Librarians: Collaboration, Cooperation, Sharing, Storytelling, and Networking.” SLIS Johannesburg: August 24, 2007.
  21. 21. 04/14/14 Larry Nash White. Copryright 2009.21 There are more than a few… Abrams, Steven. “Social Libraries and Librarians: Collaboration, Cooperation, Sharing, Storytelling, and Networking.” SLIS Johannesburg: August 24, 2007.
  22. 22. 04/14/14 Larry Nash White. Copryright 2009.22 More detailed information and access…
  23. 23. 04/14/14 Larry Nash White. Copryright 2009.23 Flexibility of access…
  24. 24. 04/14/14 Larry Nash White. Copryright 2009.24 Books-by-demand printing…
  25. 25. 04/14/14 Larry Nash White. Copryright 2009.25 The Potentials…
  26. 26. 04/14/14 Larry Nash White. Copryright 2009.26 The Hidden Competitors…
  27. 27. 04/14/14 Larry Nash White. Copryright 2009.27 A dome scratcher… What is the most valuable thing in this room?
  28. 28. 04/14/14 Larry Nash White. Copryright 2009.28 A dome scratcher… What is the most valuable thing in this room? Well, …
  29. 29. 04/14/14 Larry Nash White. Copryright 2009.29 A dome scratcher… What is the most valuable thing in this room? Well, … Imagine if …
  30. 30. 04/14/14 Larry Nash White. Copryright 2009.30 The Hidden… In your town After-school programs ??? Bookstores ??? Compact Disc Retail ??? Internet Products / Services ??? Libraries ??? Reading Programs/Support ??? Schools (All types) ??? Video Retailers ??? Youth Programs ???
  31. 31. 04/14/14 Larry Nash White. Copryright 2009.31 Library Closures • 2008 Public Library Closure Study (Koontz, et.al) – Study of library closures 2003 - 2007 years – Over 500 closures noted – 4 types of closures • Temporary (Short term) • Temporary (Long term) • Swaps • Permanent closures – Approximately 125 permanent closures • Of the permanent closures....
  32. 32. 04/14/14 Larry Nash White. Copryright 2009.32 Academic libraries are not immune… Academic • Academic librarians answer 72.8 million reference questions each year— almost twice the attendance at college football games. (down from 97 million in 2002) • College libraries receive less than two cents of every dollar spent on higher education. • The number of librarians per 1,000 students enrolled in 2 and 4-year colleges and universities in the US dropped from 2.4 in 2000 to less than .5 in 2004. • 72% of college student respondents said the search engine would be their first choice the next time they need a source for information. College students rank the library a distant second with 14%... Sources: ALA Office for Research & Statistics, OCLC Reports
  33. 33. 04/14/14 Larry Nash White. Copryright 2009.33 Competitor facts… • Reference questions answered by public libraries: 7,000,000 / week (1 million / day). Google searches: approximately 1.28 billion / day. • Second Life’s library gets 5,000 registered visitors a day in the library • Unique pages added to the web per day: 7.3 million • SirsiDynix purchase: $1 billion + • $226,182,000 for the Library Services and Technology Act (LSTA)2008
  34. 34. 04/14/14 Larry Nash White. Copryright 2009.34 So how do we compete?
  35. 35. 04/14/14 Larry Nash White. Copryright 2009.35 Stop being comfortable…
  36. 36. 04/14/14 Larry Nash White. Copryright 2009.36 And do something! “We librarians must learn that when we study something to death, … Death was not our original goal.” Steven Abram, Vice President, Innovation, Sirsi Dynix
  37. 37. 04/14/14 Larry Nash White. Copryright 2009.37 Be proactive!
  38. 38. 04/14/14 Larry Nash White. Copryright 2009.38 Competitive Responses •Respond like a business! •Expand your performance assessment scope and effectiveness • Include competitive scanning / intelligence with your performance assessment • Use research to your advantage! •Expand your knowledge and innovative skills
  39. 39. 04/14/14 Larry Nash White. Copryright 2009.39 Competitive Responses Develop new strategic competitive responses: • “Know” your service environment • Innovate your library’s services and service delivery methods • Increase access, accountability and alignment to the service environment • Delivery service impact, cost effectiveness / value, more access/less time, and more options for the customer
  40. 40. 04/14/14 Larry Nash White. Copryright 2009.40 A Flat World Library Biblioteca de Santiago
  41. 41. 04/14/14 Larry Nash White. Copryright 2009.41 Pending research on competition • Pending study of library administrator’s perceptions of competition and their actual competitive practices – Competitive resources and activities inventory • Library as a whole / Library leaders • Resources committed to competing in library service environment – Where are our most competitive libraries? – What are they doing? – How are they doing it? – What difference is it making?
  42. 42. 04/14/14 Larry Nash White. Copryright 2009.42 Being a librarian in a competitive economy is not too bad…
  43. 43. 04/14/14 Larry Nash White. Copryright 2009.43 The end of the walkabout… • I am happy to take your questions! • Thank you for coming today! • Available to speak / work with your libraries • To contact Dr. White: whitel@ecu.edu 252-328-2315

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