Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

From Employment to Librarian of Fortune

557 views

Published on

Mary Ellen Bates, Keynote Address, Conference for Entrepreneurial Librarians

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

From Employment to Librarian of Fortune

  1. 1. From Employment to Librarian of Fortune Mary Ellen Bates BatesInfo.com Conference for Entrepreneurial Librarians 10 March 2011
  2. 2. 2 BatesInfo.com Jessica Hagy is very funny. See thisisindexed.com for these and other fun graphics.
  3. 3. 3 BatesInfo.com
  4. 4. 4 BatesInfo.com
  5. 5. The Thrills and Chills of Entrepreneurship
  6. 6. The Thrills 6 BatesInfo.com The Chills  Flexible schedule  Work from home  Your clients love you  You love your boss  24/7 schedule  Live in your office  You have to find clients  You make all the decisions
  7. 7. The Thrills  You can try anything  You can turn down work  Can be lucrative  Pride of ownership  You only have X hrs/yr  You have to find the work  Ca$h flow  Life-long marketing 7 BatesInfo.com The Chills
  8. 8. Skill sets of info-entrepreneurs 8 BatesInfo.com
  9. 9. Skill sets of info-entrepreneurs BatesInfo.com 9 professionalbusiness entrepreneurial
  10. 10. Entrepreneurial skills • Tolerance for risk and ambiguity • 100% client-focused  Constantly learning what your clients want now • Move out of employee mind-set  100% responsibility for all aspects of your business BatesInfo.com 10
  11. 11. Entrepreneurial skills • Strategic perspective • Self-discipline, self-confidence • Self-starting BatesInfo.com 11
  12. 12. Business skills • Be able to:  View yourself as a business  Close a sale  Talk about money  Say "no" (You can learn these skills!) BatesInfo.com 12
  13. 13. Business skills • Think five years out  Is your business name timeless?  Are you taking short-cuts?  Do you look like a start-up? BatesInfo.com 13
  14. 14. Professional expertise • Research or other service skills • Network of colleagues • Investing in prof development • ID opportunities to add value BatesInfo.com 14
  15. 15. Things I wish I'd known... 15 BatesInfo.com
  16. 16. Learn to love uncertainty • Embrace ambiguity • 100% client-focused means open to anything BatesInfo.com 16
  17. 17. Self-management • Time management  Just 1,000 billable hours/year  Procrastination management • Budget management  NEVER exceed a budget  Perfection is the enemy of good (enough) BatesInfo.com 17
  18. 18. Cash flow BatesInfo.com 18
  19. 19. Cash flow insights • Have 6 months' living expenses • Don't fund operations w/ credit • Learn to talk w/ clients about $$$ • Set your rates as someone in business, not just starting a business BatesInfo.com 19
  20. 20. Employee or independent? • Are you still marketing yourself? • Are you working for multiple clients? • Do you control your work flow, schedule? BatesInfo.com 20
  21. 21. Form an advisory board • A board of mentors:  who you respect  who understand professional service companies  for feedback, insight & advice BatesInfo.com 21
  22. 22. Marketing plan • Tangible goals • Simultaneous marketing efforts • Evaluate monthly • Try Test each approach 100% or not at all BatesInfo.com 22
  23. 23. 23 BatesInfo.com I  marketing..... NOT!I  marketing..... NOT!
  24. 24. Friends Don't Let Friends Cold-Call Why I don't believe in cold-calling for info-entrepreneurs 24 BatesInfo.com
  25. 25. Marketing for introverts • Work the social media • Write a blog • Write an e-newsletter • Stay in touch BatesInfo.com 25
  26. 26. Be creative... • Find obscure holiday • Snail mail cards to all clients  International Respect for Chickens Day  Queen's Birthday  Groundhog's Day  Shameless Promotion Month BatesInfo.com 26
  27. 27. • Speak in front of your clients • Volunteer with your clients' assn  Member-facing job! • See yourself as a brand  Mary Ellen Bates ™ BatesInfo.com 27 Marketing for introverts
  28. 28. BatesInfo.com 28
  29. 29. The Imposter Syndrome If they only knew how ___ I am... Once they find out I don't know this... 99 compliments, and all I hear is the 1 criticism BatesInfo.com 29
  30. 30. De-fusing the Imposter Syndrome • Take feedback gently • Look at yourself as a third-party • Learn self-appreciation • Let go of knowing it all • Fake it 'til you make it! BatesInfo.com 30
  31. 31. 31 BatesInfo.com/book BatesInfo.com/coaching
  32. 32. BatesInfo.com Mary Ellen can be reached at 303.772.7095 or mbates@BatesInfo.com www.BatesInfo.com Blog: Librarian of Fortune.com See BatesInfo.com/tips for free monthly e-newsletter 33

×