SoCialsoftware<br />An Enterprise perspective<br />SWOT ANALYSIS OF MICRO-BLOGS<br />1<br />Copyright by Tobias Brenner an...
2<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Copyright by Tobias Brenner and MilosVujnovic<br />
Copyright by Tobias Brenner and MilosVujnovic<br />3<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Strengths:<br /><ul><li>Fast a...
Copyright by Tobias Brenner and Milos Vujnovic<br />4<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Weaknesses:<br /><ul><li>Anot...
Copyright by Tobias Brenner and Milos Vujnovic<br />5<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Opportunities:<br /><ul><li>I...
SWOT ANALYSIS OF Micro-BLOGS<br />Copyright by Tobias Brenner and Milos Vujnovic 			<br />6<br />Enterprise 2.0 & Social M...
VIRTUAL IDENTITY OF TOBIAS BRENNER<br />Copyright by Tobias Brenner and Milos Vujnovic<br />7<br />
VIRTUAL IDENTITY OF MILOS VUJNOVIC<br />Copyright by Tobias Brenner and Milos Vujnovic<br />8<br />
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Swot analysis of microblogs an enterprise perspective

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Swot analysis of microblogs an enterprise perspective

  1. 1. SoCialsoftware<br />An Enterprise perspective<br />SWOT ANALYSIS OF MICRO-BLOGS<br />1<br />Copyright by Tobias Brenner and MilosVujnovic<br />
  2. 2. 2<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Copyright by Tobias Brenner and MilosVujnovic<br />
  3. 3. Copyright by Tobias Brenner and MilosVujnovic<br />3<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Strengths:<br /><ul><li>Fast and promptly information </li></ul> information can be shared in real-time to other users<br /><ul><li>Transparent communication, enabling side effects</li></ul> the author of content is shown to everybody, this gives users a fast overview of the knowledge of other employees <br /><ul><li>Storage for information</li></ul> all information will be stored in your specific micro-blogging tool<br /><ul><li>Low barrier to entry</li></ul> a micro-blog can be implemented easily and is also easy to use<br /><ul><li>Visibility in network and increase of competence</li></ul> information is visible to every user, by keeping the information short, knowledge transfer can be more efficient <br /><ul><li>Improve signal-to-noise ratio</li></ul> as information has to be as short as possible to fit into 140 characters, the information shared will be more precise <br />
  4. 4. Copyright by Tobias Brenner and Milos Vujnovic<br />4<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Weaknesses:<br /><ul><li>Another tool</li></ul> if you are using to many different tools, this could lead to less efficiency <br /><ul><li>Cannibalization of other IT-tools </li></ul> other communication tools might be less attractive to users <br /><ul><li>Diversity of micro-information</li></ul> there could be an enormous amount of information<br /><ul><li>Misuse as document-management-system</li></ul> some people might use it not in the way wanted and so produce unwanted noise<br /><ul><li>No fast-selling-item</li></ul> to make sure that it will work like requested you need someone you cares about<br />
  5. 5. Copyright by Tobias Brenner and Milos Vujnovic<br />5<br />SWOT ANALYSIS OF MICRO-BLOGS<br />Opportunities:<br /><ul><li>Increase productivity and innovation power</li></ul> as information is shared more efficient this will increase the productivity and also you power in innovation<br /><ul><li>Define framework requirements </li></ul> there is a huge change in defining your framework requirements <br /><ul><li>Make an important step to an Enterprise 2.0 based culture</li></ul> micro-blogs can have the power to make your employees aware of the chances of web 2.0 applications in the field of enterprise business<br /><ul><li>Explore concrete benefits through trying out specific use-cases</li></ul> start your Micro-Blog in a specific use-case, for example a single project and explore how it will change the work of the users<br />
  6. 6. SWOT ANALYSIS OF Micro-BLOGS<br />Copyright by Tobias Brenner and Milos Vujnovic <br />6<br />Enterprise 2.0 & Social Media Strategies Blog<br />Threats:<br /><ul><li>Information security</li></ul> giving a huge number of people access to all kind of information might be a security risk<br /><ul><li>Compliance</li></ul> employees might use it for unwanted matters<br /><ul><li>No suitablecorporateculture</li></ul> the culture of the company must fit to this communication form<br /><ul><li>Integration intoenterprise- IT</li></ul> the integration might be difficult<br /><ul><li>Company-widescalability</li></ul>micro-blogs might be visible for every employee and every CEO, so every problem arise is also in real-time visible<br />
  7. 7. VIRTUAL IDENTITY OF TOBIAS BRENNER<br />Copyright by Tobias Brenner and Milos Vujnovic<br />7<br />
  8. 8. VIRTUAL IDENTITY OF MILOS VUJNOVIC<br />Copyright by Tobias Brenner and Milos Vujnovic<br />8<br />

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