SoCialsoftware<br />An Enterprise perspective<br />SWOT ANALYSIS OF BLOGS<br />1<br />Copyright by Tobias Brenner and Milo...
2<br />SWOT ANALYSIS OF BLOGS<br />Copyright by Tobias Brenner and MilosVujnovic<br />
Copyright by Tobias Brenner and MilosVujnovic<br />3<br />SWOT ANALYSIS OF BLOGS<br />Strengths:<br /><ul><li>Easy to main...
Transparent and authentic </li></ul>	as a blog is written by individuals and can be commented by readers, the communicatio...
Copyright by Tobias Brenner and Milos Vujnovic<br />5<br />SWOT ANALYSIS OF BLOGS<br />Opportunities:<br /><ul><li>Brand b...
SWOT ANALYSIS OF BLOGS<br />Copyright by Tobias Brenner and Milos Vujnovic 			<br />6<br />Enterprise 2.0 & Social Media S...
SWOT ANALYSIS OF BLOGS<br />Copyright by Tobias Brenner and Milos Vujnovic<br />7<br />Primary Goals<br />Social Design<br />
VIRTUAL IDENTITY OF TOBIAS BRENNER<br />Copyright by Tobias Brenner and Milos Vujnovic<br />8<br />
VIRTUAL IDENTITY OF MILOS VUJNOVIC<br />Copyright by Tobias Brenner and Milos Vujnovic<br />9<br />
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Swot analysis of blogs an enterprise perspective

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Swot analysis of blogs an enterprise perspective

  1. 1. SoCialsoftware<br />An Enterprise perspective<br />SWOT ANALYSIS OF BLOGS<br />1<br />Copyright by Tobias Brenner and MilosVujnovic<br />
  2. 2. 2<br />SWOT ANALYSIS OF BLOGS<br />Copyright by Tobias Brenner and MilosVujnovic<br />
  3. 3. Copyright by Tobias Brenner and MilosVujnovic<br />3<br />SWOT ANALYSIS OF BLOGS<br />Strengths:<br /><ul><li>Easy to maintain a budget friendly way of communication with customers </li></ul> once installed, not many technical adjustments necessary. Further a blog produces no or at most low costs<br /><ul><li>Easy way to get high reputation in search engines (easy SEO)</li></ul>as blogs are often linked to other blogs, blogposts can generate good results in search engines<br /><ul><li>Feedback mechanism; get positive and negative feedback from key customers since it’s possible to answer on blogposts directly, this can be very helpful and makes it possible to maintain community participation and interaction in form of discussions
  4. 4. Transparent and authentic </li></ul> as a blog is written by individuals and can be commented by readers, the communication is visible to all followers<br /><ul><li>Reduced impact from negative user-generated contentyou can answer to negative developments directly</li></li></ul><li>Copyright by Tobias Brenner and Milos Vujnovic<br />4<br />SWOT ANALYSIS OF BLOGS<br />Weaknesses:<br /><ul><li>Good content is time expensive</li></ul> since it’s necessary for a successful blog to continuously post new and valuable content, a good blogpost can be very time expensive<br /><ul><li>Reputation takes time</li></ul> for a blog to become popular, a long period of time can pass <br /><ul><li>Compliance issues</li></ul> the top-management can have a critical standing towards blogs, because unwanted insights could leak out of the company; social media guidelines needed<br /><ul><li>Loss in workplace productivity</li></ul> since you need time to write a blogpost, there is less time for regular work assignments<br /><ul><li>Hard to measure benefit</li></ul> the value of a blogpost can be difficult to determine relating to the companies need for ROI<br />
  5. 5. Copyright by Tobias Brenner and Milos Vujnovic<br />5<br />SWOT ANALYSIS OF BLOGS<br />Opportunities:<br /><ul><li>Brand building </li></ul> as an additional marketing channel for products and services blogs can help to <br /> strengthen your brands reputation<br /><ul><li>Knowledge sharing</li></ul> by commenting on blogposts, further knowledge can be generated and spread<br /><ul><li>Saving from customers insights</li></ul> customers can comment directly their needs and ideas which leads to enhanced <br /> customer loyalty<br /><ul><li>Establish an honest, credible voice in the marketplace </li></ul> give your brand a human face through authentic communication<br /><ul><li>Finding, hiring, and training great people</li></ul> good corporate bloggers are able to attract new potential employees<br /><ul><li>Clever bloggers read other blogsTrack what is being said about you or your company in the blogosphere and you have </li></ul> just discovered next-generation focus groups<br />
  6. 6. SWOT ANALYSIS OF BLOGS<br />Copyright by Tobias Brenner and Milos Vujnovic <br />6<br />Enterprise 2.0 & Social Media Strategies Blog<br />Threats:<br /><ul><li>Once stained, always stained</li></ul> if you gain bad reputation it is very difficult to restore good reputation again<br /><ul><li>No passion for the topic</li></ul>if you start a blog, be sure you know what you are talking about and what your readers interests are<br /><ul><li>No search engine optimization is done</li></ul> If you don’t do intelligent SEO, your blog efforts will not be worth a while<br /><ul><li>Paralysis by committeeif your authorization processes in the company are too complex, your blog will lack the </li></ul> needed dynamic<br />
  7. 7. SWOT ANALYSIS OF BLOGS<br />Copyright by Tobias Brenner and Milos Vujnovic<br />7<br />Primary Goals<br />Social Design<br />
  8. 8. VIRTUAL IDENTITY OF TOBIAS BRENNER<br />Copyright by Tobias Brenner and Milos Vujnovic<br />8<br />
  9. 9. VIRTUAL IDENTITY OF MILOS VUJNOVIC<br />Copyright by Tobias Brenner and Milos Vujnovic<br />9<br />

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