 Our mission is to have a positive impact
by doing everything possible to help
female led businesses in rural areas of th...
Helping Rural Business Succeed
Rural Women
Women are part of the solution in their
potential to contribute to rural economies
and drive the renewal of th...
Business Income and its
Contribution to Farm Family Income
Additional Farm Income
Supplement (%)
% of women
surveyed
0 –25...
Valley View Farm
Sally Robinson Farm Cottages
Sally Robinson Amplebosom.com
Sally Robinson Amplebosom.com
 Employs 20 people
 Exports
 Viable farm
Rebecca Rainer
Glebe Farm, large
arable, East of
England, farms with
her brother
Rebecca Rainer
Gluten free bread and
cake mixes, now
exporting to Saudi
Arabia and Dubai
Blakemere Farm
Business as a solution
 ‘Differences in entrepreneurial activity by urban-
rural split are statistically significant over...
Rural Women
Women are part of the solution in their potential to
contribute to rural economies and drive the
renewal of th...
Challenges
• Skills/ finance/ access to market
• Cultural/ soft barriers
• Isolation
Conferences and Events
Seminars and training
Umbrella Marketing
WiRE Networks
WiRE Networks
WiRE Networks
Foot Trails
The
mentor, secret
millionaire –
Kavita Oberi
Emma Heathcoat James
WiRE Model
 Network the infrastructure which aids
business survival, innovation and growth
 Peer support building social...
Key Intervention
 NETWORK
 CATALYST
To initiate, support and coordinate, to make the
connections and keep the relationsh...
WiRE
WiRE effective because we act as catalysts,
we build social capital and we work with
them on their terms throughout t...
Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiR...
Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiR...
Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiR...
Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiR...
Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiR...
Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiR...
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Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiRE (Women in Rural Enterprise)

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Networks and support for under-represented groups: Successful support of rural businesswomen - Polly Gibb, Director of WiRE (Women in Rural Enterprise)

  1. 1.  Our mission is to have a positive impact by doing everything possible to help female led businesses in rural areas of the UK to start, thrive and grow and to celebrate the important contribution they make to the sustainability of rural economies and communities.
  2. 2. Helping Rural Business Succeed
  3. 3. Rural Women Women are part of the solution in their potential to contribute to rural economies and drive the renewal of those economies Self employment can be a solution for rural women wishing to enter the Labour Market Innovators, leaders, facilitate change and aspire to positive impact
  4. 4. Business Income and its Contribution to Farm Family Income Additional Farm Income Supplement (%) % of women surveyed 0 –25 44 26 –50 19 51 –75 8 >75 29 (Source: Warren-Smith and Jackson 2004)
  5. 5. Valley View Farm
  6. 6. Sally Robinson Farm Cottages
  7. 7. Sally Robinson Amplebosom.com
  8. 8. Sally Robinson Amplebosom.com  Employs 20 people  Exports  Viable farm
  9. 9. Rebecca Rainer Glebe Farm, large arable, East of England, farms with her brother
  10. 10. Rebecca Rainer Gluten free bread and cake mixes, now exporting to Saudi Arabia and Dubai
  11. 11. Blakemere Farm
  12. 12. Business as a solution  ‘Differences in entrepreneurial activity by urban- rural split are statistically significant overall. Female entrepreneurial activity is higher in the most deprived rural wards than male entrepreneurial activity (6.6 per cent compared to 5.1 per cent). Women are also more entrepreneurial than men in more affluent wards (13.9 per cent compared to just 8.4 per cent of men)’. Harding, R. (2006), GEMUK 2005 report, LBS.
  13. 13. Rural Women Women are part of the solution in their potential to contribute to rural economies and drive the renewal of those economies
  14. 14. Challenges • Skills/ finance/ access to market • Cultural/ soft barriers • Isolation
  15. 15. Conferences and Events
  16. 16. Seminars and training
  17. 17. Umbrella Marketing
  18. 18. WiRE Networks
  19. 19. WiRE Networks
  20. 20. WiRE Networks
  21. 21. Foot Trails
  22. 22. The mentor, secret millionaire – Kavita Oberi
  23. 23. Emma Heathcoat James
  24. 24. WiRE Model  Network the infrastructure which aids business survival, innovation and growth  Peer support building social capital  Local but not parochial  Linked to training, specific business expertise, and R&D  Relationship throughout business journey
  25. 25. Key Intervention  NETWORK  CATALYST To initiate, support and coordinate, to make the connections and keep the relationships live
  26. 26. WiRE WiRE effective because we act as catalysts, we build social capital and we work with them on their terms throughout their business journey. We enable, catalyse and connect but the agenda and energy comes from the businesses themselves.

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