The Story Behind Enterprise MENTOR
We are often asked what steps we took to build and develop Enterprise MENTOR.
In this short report, weʼll share our approach with you, and reveal some of the key lessons we learnt
along the way.
If youʼd like to know how we created Enterprise MENTOR, then this report is for you.
1. Building the Foundations We therefore needed to make from their employees.
sure that the content, structure and
Firstly, we needed to be clear The people we met included
thinking behind our mentoring
what outcomes we wanted from Duncan Bannatyne and Simon
programme was spot on.
our mentoring programme. We Woodroffe from Dragons' Den, Sir
wanted to develop a programme The best way we found to do that Tom Hunter — Scotland's richest
which would ultimately deliver was to meet with, interview and entrepreneur, Lord Bilimoria, the
increased revenue and proﬁts for understand the thinking of ultra founder of Cobra Beer and Lord
companies. We knew this would successful business leaders — the Harris the founder of CarpetRight,
be done by helping employees feel type of people who have started, to name but a few.
more engaged in their work, and built and run many proﬁtable
These business leaders know a
take more ownership and businesses — and the type of
thing or two about creating
responsibility for their companyʼs people who knew how to build
engaged and proﬁtable teams who
customers. proﬁtable teams and get the best
make customers want to repeat 3. Building The Programme to deliver a higher level of service
buy and refer. We wanted to get for customers (and the more their
Once we had the new content and
into their minds, and ﬁnd out passion will manifest into happy
structure for our mentoring
exactly how they think and act, so repeat and referral customers and
programme, we needed to turn it
we could help your teams think and higher levels of revenues and
into something which engages
act the same way too. proﬁts).
employees, and keeps them
Getting the time of over 50 super wanting to learn more.
successful, but super busy
We found that the spoken-word 4. Developing a Workbook
business leaders wasnʼt easy, it
audio format is best for that, so we
was time consuming and We also wanted to create a
commissioned a handful of
expensive — but it was worth workbook to bring the learning from
voiceover artists to turn our written
persevering with to make sure that the audio mentoring programme
ideas into a powerful, engaging
Enterprise MENTOR was built on alive in a written format.
and addictive ʻspoken-wordʼ audio
the right foundations. We went for 218 pages and
packed them full with more
Again, ﬁnding the right talent
examples, exercises and
2. Identifying Core Messages wasnʼt easy — and was time
summaries. We can't understate
consuming and expensive. But it
Once weʼd interviewed the the importance of creating a
was worth sticking out for the right
business leaders, we needed to workbook to connect the audio
identify the core messages they mentoring sessions back to the
spoke about, and ﬁnd a way to Once we had the new voice employees business. Creating the
present these messages to recording, we needed to edit the workbook took time, but like all
employees. voices and put them all together to good things it was worth it when
create the individual audio ﬁnished.
This was a lengthy and
mentoring sessions. We found that
complicated process. It took us When creating this workbook, we
20 sessions, each around 15
over nine months to turn their ideas constantly kept in mind our goal of
minutes in length worked well.
into a meaningful structure to get a wanting to drive more revenue and
new way of thinking into employees We used a powerful high spec proﬁt growth for our clients.
and managers. Mac computer for this and some
fancy editing software. We used
There may have been a quicker
the industry standard Protools for 5. Testing The Programme
way to do this, but we didn't ﬁnd
editing. Not cheap, but the best. Once weʼd got the basics of our
any shortcut to take the ideas of
business leaders and turn them We also needed to get Enterprise mentoring programme created, we
into something powerful which MENTOR 'professionally needed to test it — and make sure
changes employee behaviour (and mastered'. This was the ﬁnishing companies (like you) got the
ultimately delivers proﬁtable results process which made sure it was results they wanted from it.
for companies like yours). But we polished and ultra engaging. We did, and to tell the truth, we
are proud of what we created and actually discovered something very
We wanted to make sure the
the results it delivers, and are important. Which is this... as good
mentoring programme was
conﬁdent it was worth taking the as our mentoring programme is, we
ʻaddictive' so employees would
time. know it won't achieve the results
want to keep listening to it and
learning more. We know that the you want unless you (as a
more engaged employees are company) build in some
when learning from the mentoring management processes around it.
sessions, the more they'll be able
Just giving your employees bigger WOW factor by turning it Alternatively, you can speak to
Enterprise MENTOR won't deliver into an iPhone App. We know the us, and introduce our proven
the new revenue results you want. better the experience for your Enterprise MENTOR programme
employees, the easier it is for them to your entire team from just £999
But if you make your line-
to absorb the ideas, principles and (or your entire company from just
managers responsible for taking
new approaches taught in the £4,999).
your team through the mentoring
mentoring programme — and the
programme (we've uncovered This means that from this point
more signiﬁcant the results you will
some really useful and powerful forward, every employee in your
achieve in your business.
approaches to make this work) team (or company) can have
you'll transform your business But creating an iPhone App is not access to a world class mentoring
forever, and you'll see a dramatic easy either — and it costs a fair bit experience, and more importantly,
shift in the level of innovation, of money too, but it has been you can start seeing their new way
creativity and customer focus worth it, and offers another of thinking transfer though to
coming from your team. You'll also experience for employees — and signiﬁcant growth in revenue and
see higher levels of revenue come can lead to higher results for you. proﬁts.
from more repeat and referral
Because we're so conﬁdent that
Enterprise MENTOR will deliver the
Developing Enterprise MENTOR
results we say it will (and we want
We are often asked what it cost you to save yourself the time and
6. Making it Better Still!
to create Enterprise MENTOR and money of creating your own
We think there is always an how long it took. Realistically, it mentoring programme), we're
opportunity to make things even cost about £160,000 and took just happy to stand by our word with a
better, and we are continually on over a year to develop, test and no-quibble 60 day cast-iron money
the look-out for ways to make it reﬁne. back guarantee.
easier and even more engaging for
If you were ever to consider We want you to use, experience
employees to learn and develop.
building your own similar mentoring and beneﬁt from Enterprise
Enterprise MENTOR has always programme to use in your MENTOR totally risk free for 60
been delivered in a mobile format company, you should have this days — and prove to yourself the
(using MP3 players, mobile level of investment and timeframe results you can get in your
phones, CDs, etc) in mind. business when you take your team
There is something that comes Even at this level of investment, on a mentoring journey of
with the ﬂexibility of mobile what you should expect to see in personal, professional and
learning, which means employees terms of: business development.
can learn at a time and place which We think you'll be amazed at the
• more engaged employees,
suits them. This really breaks down changes you see in your team —
any barriers to learning and • higher levels of innovation,
and the increase you see in sales
removes all obstacles which come • increased repeat and referral and proﬁts.
with other traditional learning customers,
Call us today on +44 (0)207 558
formats. In fact, you'd be surprised
• increases in revenue and 8017 to learn how you can start to
by the number of people who prefer
proﬁt... drive revenue and proﬁt growth in
to learn whilst laid in bed (rather
...it will still be a very worthwhile your company by using Enterprise
than sitting at a desk at work).
and proﬁtable investment in your MENTOR to get the best from your
We saw an opportunity to make employees.
team and company.
Enterprise MENTOR even more
engaging, and give it an even