Market research

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Market research

  1. 1. Marketresearch
  2. 2. Gathering, recording and analysis
  3. 3. Who?
  4. 4. Where?
  5. 5. Howmuch?
  6. 6. When?
  7. 7. Methods
  8. 8. Survey
  9. 9. FocusGroups
  10. 10. Experts
  11. 11. Market test
  12. 12. Identify problem, whatdo I need to know?
  13. 13. Select a method
  14. 14. Design the sampling
  15. 15. Collect the data
  16. 16. Analyse the data
  17. 17. Present the results

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