Honda

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the evolution of Honda

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Honda

  1. 1. 1<br />
  2. 2. 2<br />
  3. 3. 3<br />
  4. 4. 4<br />
  5. 5. 1<br />History of theproduct<br />Minato, Tokyo, Japan (1959)<br />(Evolution)<br />Honda Civic<br />
  6. 6. 6<br />(in July 1972)<br />
  7. 7. 7<br />(1983-1987)<br />
  8. 8. 8<br />(1991-1995)<br />
  9. 9. 9<br />(1995-2001)<br />
  10. 10. 10<br />(2000-2005)<br />
  11. 11. 11<br />(2006 -?)<br />
  12. 12. 12<br />CivicHybrid<br />MARKET SEGMENTATION<br />
  13. 13. 13<br />“”Less gas. More comfort. And you have the Civic Hybrid to thank””.<br />In town<br />Whenbraking<br />Onthehighway 4.4l<br />
  14. 14. 1<br />Slogan and logo<br />
  15. 15. 2<br />
  16. 16. 1<br />Advertising<br />(video)<br />http://www.youtube.com/watch?v=KuAEIZJl_do<br />

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