Opensymbol - BMW case study

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How BMW Uses SugarCRM & Amazon EC2 for Lead Management in Italy

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Opensymbol - BMW case study

  1. 1. How BMW Uses SugarCRM & Amazon EC2 for Lead Management in Italy Enrico Maggi – co founder and CEO of OpenSymbol – Italian SugarCRM Gold Partner http://www.opensymbol.it enrico.maggi@opensymbol.it
  2. 2. Important information This is not the full presentation We’re still waiting for BMW approval before publishing the full one For more information please contact enrico.maggi@opensymbol.it
  3. 3. The Italian Market for BMW Italy is in the top 5 market in the world for BMW - Mini
  4. 4. The Italian Market for BMW Italy is the second market in the world for BMW Motorrad
  5. 5. BMW Italy Sales Organization National sales company based in Milan
  6. 6. BMW Italy Sales Organization Nearly 150 dealers in all over the italian territory (3 brands)
  7. 7. Why SugarCRM High degree of software customizability High degree of software integrability Opensymbol focus on BMW needs: starting from the earlier stages Opensymbol always kept in mind customer needs Opensymbol skills on integrating other softwares and on fast customizing SugarCRM Deployment Flexibility: on demand but with the option to install in house if needed Price Flexibility: the same price per user regardless of the number of users (from 100 to 2000)
  8. 8. How to size the hardware? How to size the hardware to guarantee the same price per user regardless of the number of users?
  9. 9. Amazon WS: cost effective model
  10. 10. Amazon WS: instances Instances are similar to Virtual Servers: STD Small / Medium / Large – Up to 15GB RAM with up to 1,6TB disk space – Up to 8 EC2 Compute Units 64bit HIGH MEMORY Extra / Double Extra / Quadruple Extra – Up to 64GB RAM with up to 1,6TB disk space – Up to 26 EC2 Compute Units 64bit HIGH CPU Medium / Extra Large – Up to 7GB RAM with up to 1,6TB disk space – Up to 20 EC2 Compute Units 64bit
  11. 11. Amazon WS: pricing model “per instance-hour consumed for each instance type, from the time an instance is launched until it is terminated”
  12. 12. The architecture on Amazon Cloud Database scalability Dynamic web server scalability High availability Disaster Recovery During working hours there can be as many web servers as needed. Nightly there are usually only two Amazon Instances up and running.
  13. 13. Database: scalability No MySQL Proxy (it’s in alpha stage already) No MySQL Cluster (different table type, too focoused for typical “telco” needs) So we decided to setup a Single Amazon Instance (currently a “Large instance”) with failover criteria based on Linux Debian
  14. 14. Database: scalability The database is not strictly “elastic”, but we can easily scale up or down by switching the db server to a larger or smaller instance (in less than one hour) to guarantee very good performances to users
  15. 15. Database: high availability 1 2 3 4
  16. 16. Database: disaster recovery The database is constantly aligned from Amazon EU region to Amazon US region
  17. 17. Web Server: elastic scalability Nginx (small linux instance for loadbalancing management) Apache Web Server based on Linux Debian (e.g. medium instance) scalable up or down as load increases / decreases
  18. 18. Web Server: elastic scalability Nightly there is only 1 virtual web server up and running
  19. 19. Web Server: elastic scalability During working hours as load increases / decreases e.g. at 8 am e.g. at 11 am e.g. at 4 pm
  20. 20. Amazon recommends 1. Have a coherent backup and restore strategy for your data and automate it 2. Build process threads that resume on reboot 3. Allow the state of the system to re-sync by reloading messages from queues 4. Keep pre-configured and pre-optimized virtual images to support (2) and (3) on launch/boot 5. Avoid in-memory sessions or stateful user context, move that to data stores.
  21. 21. Ecom website (one of the lead sources)
  22. 22. Dealer Marketing Manager Dashboard
  23. 23. The SugarCRM - facebook project (BETA)
  24. 24. Enrico Maggi – co founder and CEO of OpenSymbol – Italian SugarCRM Gold Partner http://www.opensymbol.it enrico.maggi@opensymbol.it

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