Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to setup a measurement plan - Analytics

How to setup a measurement plan for software development teams working under Scrum or Kanban with a Lean approach.

How to setup a measurement plan - Analytics

  1. 1. HOW TO SETUP A MEASUREMENT PLAN LONDON LESSONS 19/11/2014
  2. 2. AGENDA HOW TO SETUP A MEASUREMENT PLAN 1. Setup Business Objectives 2. Identify Goals 3. Setup KPI’s 4. Targets to track progress 5. Segments that we will study XXX KPI REPORTING @ Team Victoria 1. Context 2. The IT Dashboard 3. Routines
  3. 3. WHY DO WE NEED TO ANALYSE…
  4. 4. …BECAUSE WE WORK AGILE! “ The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning with the least effort.” Eric Ries
  5. 5. THE ANALYTICS INFRASTRUCTURE
  6. 6. THE MEASUREMENT PLAN
  7. 7. THE MEASUREMENT PLAN
  8. 8. THE MEASUREMENT PLAN 1. Setting Business Objectives and Tactics Objectives should be DUMB: Doable Understandable Manageable Beneficial
  9. 9. 1. Setting Business Objectives and Tactics Examples of digital business objectives
  10. 10. THE MEASUREMENT PLAN 2. Identify Goals for the Objectives “Goals are specific strategies you'll leverage to accomplish the business objectives.”
  11. 11. THE MEASUREMENT PLAN 3. Setup KPIs “A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.”
  12. 12. Do you want to rock Google Analytics?
  13. 13. THE MEASUREMENT PLAN 3. Setup KPIs - REMEMBER! “An actionable metric is one that ties specific and repeatable actions to observed results.”
  14. 14. THE MEASUREMENT PLAN 4. Define your targets “Targets are numerical values you’ve pre-determined as indicators of success or failure.”
  15. 15. THE MEASUREMENT PLAN 5. Identify your segments “Segments are any group of people, their sources, onsite behavior, and outcomes”
  16. 16. THE MEASUREMENT PLAN
  17. 17. WEEKLY KPI REPORTING @ TEAM VICTORIA
  18. 18. XXX MEASUREMENT PLAN Business Objective Goal KPI Segments Sell more! Increase CR Increase spent per customer Increase performance CR, Revenue, Transactions AOV Load time Desktop, Tablet, Smartphone Targets 5% CR desktop 2.5% CR tablet 1.5% CR smartphone - Trend should be to decrease, on every device
  19. 19. BY: Enric Durany, Project Manager November 2014

    Be the first to comment

    Login to see the comments

  • rlouza

    Nov. 19, 2014
  • tommywood

    May. 6, 2015
  • JorgeCastillo52

    Sep. 28, 2015
  • nataliamalec

    Jan. 17, 2016
  • AyoubBriki

    Dec. 16, 2018

How to setup a measurement plan for software development teams working under Scrum or Kanban with a Lean approach.

Views

Total views

1,890

On Slideshare

0

From embeds

0

Number of embeds

19

Actions

Downloads

49

Shares

0

Comments

0

Likes

5

×