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Tips For Excelling At Your Next Trade Show

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Even if you have the best products or services, getting noticed at a trade show can be challenging. Here are some tips to help you bring eyes and foot traffic to your booth, regardless of your industry.

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Tips For Excelling At Your Next Trade Show

  1. 1. Top 10 Tips For Excelling At Your Next Trade Show www.enplug.com Even if you have the best products or services, getting noticed at a trade show can be challenging. Here are some tips to help you bring eyes and foot traffic to your booth, regardless of your industry. PROMOTE YOURSELF IN ADVANCE Don’t wait for the event to start enticing people to your booth. Send emails beforehand inviting attendees to stop by and visit, and you’ll get an edge on the rest of the pack. When you’re on someone’s “to-do” list before the doors even open, you could hit the ground running. INVEST IN DIGITAL SIGNAGE Video screens are a great way to cut through the visual clutter on the floor. Show off product demos, play a slideshow of your most glowing online reviews, or tease an upcoming event. However you use digital signage, it’s sure to be eye-catching and attractive to passers-by. SCAN THE COMPETITION You can’t concentrate only on what you’re doing. As you’re setting up, take a look around at how your competitors are trying to attract attention. Make sure you’re prepared to scale your efforts to match theirs. HAVE BETTER GIVEAWAYS Swag doesn’t make an impact if it’s boring. Attendees will definitely have a bag full of pens and notepads at the end of the show, so try something different. Useful items such as phone cases or earbuds are nice, but toys or balloons can create a more memorable experience for visitors. ENGAGE ON SOCIAL MEDIA It isn’t enough to post your booth number and a photo. Good engagement begins in the days leading to the event with teases and proper hashtags. During the show, you can livestream a demonstration. Afterward, follow up with a poll or request for reviews. GET ON YOUR FEET Standing up is a simple but highly effective way to improve your visibility. Sitting down behind a table gives passers- by the impression that you’re not interested in engaging with them, whether or not that’s true. LET GUESTS GUIDE THE CONVERSATION When someone visits your booth, avoid launching into a canned presentation right away. Let him or her tell you what he or she is interested in and tailor your response to the specific context. Conversations are more memorable than lectures. DON’T BE AFRAID OF FUN Sometimes a weird stunt can be the most effective differentiator. You could try a costumed mascot, borrowing a live animal from a local zoo, or hosting a game. All can be good ways to draw people to your location. There’s nothing wrong with being a little silly as long as it brings potential customers to you. HIGHLIGHT YOUR ACCOMPLISHMENTS If your business has been featured in major media outlets or received any accolades, be sure to display those honors in a prominent spot. This is another area in which digital displays can come in handy, because they allow you to cycle through various multimedia elements. REMEMBER TO DEBRIEF Your first instinct at the end of a grueling trade show might be to put your feet up and relax, but take the time to debrief your staff while everyone’s impressions are still fresh. Discuss what worked and what didn’t, and brainstorm some ideas that might help you next time.

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