1. Make your
promoted
posts work
8 tips to improve the impact of
your posts

2. Excellent Headline
● most important factor in a promoted post
● Limited space ~ about 100 characters
○ check your spelling,
○ don’t use txtspk or acronyms
○ craft unique headlines for each platform.

3. Test, iterate or segment
● How a post will perform for a targeted
audience?
● Tweak and split your budget into subcampaigns.
● Be conservative in your spend initially.
● Familiarise yourself with the platform
● Measure the results.

4. Strong image
● Pin-stragam-ation of social
● “Tweets using pic.twitter.com 94% more
likely to be retweeted” - danzarella.com
● Facebook Newsfeed increased emphasis
on images
● Code to display images & excerpts

5. Well crafted introduction
● Twitter = 120
characters
● Facebook =
63,206
characters
● Shorter = better
response
http://bit.ly/shortfb4response

6. Share a single link
●
●
●
●
●
No Twofors
Split your campaign budget
If you can’t decide, review
Images trump links on Twitter
LinkedIn strips custom URLs
○
http://bit.ly/CustomURLsGA

7. Strong Call to Action
● Be clear about what you want reader to do
● Be clear about what will happen when
they do
● No subscription gates without warning

8. Unique post per platform
● Audience overlap
● Numerous factors make same individual
different
● Trust your intuition and maintain your
voice

9. Unique Landing Page
● Customised welcome to new visitors
● Measure efficacy of campaign
● Don’t fall foul of Google with duplicate
content
● If no resources for Unique Landing Page
use Custom URLs

10. Full article available at Pixel Design
bit.ly/PDPromotedPosts
Thanks!
www.pixeldesign.ie
@enormous
www.linkedin.com/in/roseannesmith