Blogging for Business: 5 reasons why you should be doing it

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Presentation given Roseanne Smith, IIA Membership Marketing and Communications Manager as part of the Fingal Day of Enterprise.

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Blogging for Business: 5 reasons why you should be doing it

  1. 1. Blogging for Business: 5 reasons why you should be doing it Roseanne Smith, Irish Internet Association
  2. 2. Background • Blogging since 2003 • Member of IIA Social Media Working Group • Blog for myself, IIA and other group blogs • Guest posts
  3. 3. Basics • What is a blog? • How big is blogging? • Technorati tracking close to 4,000 blogs tagged with “Ireland” • 2007 ComReg, 14% of Internet users have created or worked on their own blog. • 15–24 year olds are the most frequent users of the Internet as a creative community medium, and are currently far more likely to actively engage • 22% of Irish Internet users regularly read blogs (Edelman, 2008).
  4. 4. • Published April 2008 • Surveyed Business Bloggers
  5. 5. Why do Irish Businesses Blog? 0% 20% 40% 60% 80% 100% To present a more human face 79% To build a community around a brand 75% To provide expert advice in a sector 75% To improve visibility in search engines 73% To provide regular news & updates from the business 64% To manage reputation online 61% Enable customers to provide feedback on products and services 46% To manage content 41% Objectives of Business Blogging Activities
  6. 6. A more human face
  7. 7. Brand Community
  8. 8. Expert Advice • EXPERT • noun a person who has special skill or knowledge in some particular field; specialist; authority: • adjective possessing special skill or knowledge; trained by practice; skilful or skilled (often fol. by in or at):
  9. 9. Visibility
  10. 10. News & Updates
  11. 11. Measuring success Measurements of the Success of Businesses’ Blogging Activities 0% 20% 40% 60% 80% Positive feedback from customers 73% Positive comment in other media… 57% Number of comments 52% Number of links from other… 50% Number of subscribers to our blog 50% Unique visitors 48% Ranking Google or Technorati etc. 43% Number of discussions on other… 41% Sales leads 39% Sales revenue 21%
  12. 12. Thanks! • Questions? • roseanne@iia.ie • www.iia.ie • www.iia.ie/join • Please rate my presentation: – http://speakerrate.com/enormous

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