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Six Steps To A Simple Social Media Strategy

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A simple guide to creating a social media strategy for your business.

Published in: Social Media

Six Steps To A Simple Social Media Strategy

  1. 1. Creating A Social Media Strategy M a r i e E n n i s - O ' C o n n o r S o c i a l M e d i a S t r a t e g i s t
  2. 2. A U D I T 01 Google Yourself Perform A SWOT Analysis Audit existing social media Perform competitor analysis
  3. 3. G O A L S 02 SET "SMART" Goals Goals drive strategy Write down your goals Tie To Key Performance Indicators revisit them often
  4. 4. D E F I N E A U D I E N C E 03 Who are you trying to reach? Where are they online? What are their interests? Who influences them? do they use a Computer, smartphone and/or tablet?
  5. 5. C H O O S E C H A N N E L S 04 Match to tARGET demographics Align with goals Choose a variety of platforms Create a consistent, branded presence
  6. 6. C R E A T E C O N T E N T 05 Consistent with brand message Create value and relevance Build trust and authority Different for each channel Mix it up to keep it fresh
  7. 7. M E A S U R E 06 Find your key metrics iMPRESIONS, eNGAGEMENT, fOLLOWERS tIE mETRICS TO GOALS mEASURE HOW THEY CHANGE OVER TIME
  8. 8. y Una Whitfield The Most Creative Print Ads of the Year U&Iwww.unaandidris.com Social Media Strategy
  9. 9. WANT TO KNOW MORE ABOUT CREATING A SOCIAL MEDIA STRATEGY FOR YOUR BUSINESS? y Una Whitfield The Most Creative Print Ads of the Year U&Iwww.unaandidris.com Connect With Me @JBBC

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