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Increasing Conversion Rate

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A section from my presentation at Range's 2009 Client Summit on increasing conversion rate.

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Increasing Conversion Rate

  1. 1. Increasing Conversion Rate<br />…through Onsite Conversion Optimization<br />
  2. 2. Our 15 minute guide toincreasing revenue and profit.Strategy / Planning / Resources / Execution<br />
  3. 3. It is never the needle.<br />
  4. 4. Button color<br />Font<br />Font color<br />Capitalization<br />Punctuation<br />Most MVT<br />Shades<br />Border width<br />Pages without traffic<br />needles.<br />needle.<br /><br />
  5. 5. It doesn’t matter what this sentence says.- versus -It does not matter what this sentence says.<br />
  6. 6. Is it high volume?<br />
  7. 7. Does it have high impactpotential?<br />
  8. 8. Is the testing investmentacceptable?<br />
  9. 9. Document everything.HypothesisVariablesSuccessMetricsResultsNextSteps<br />
  10. 10. Hypothesis:Using color, weight, and underlining in my presentation will increase audience comprehension.<br />
  11. 11. Variables:Keyword style in presentation.<br />
  12. 12. Success Metric:Number of conversations after presentation.<br />
  13. 13. Results:To be determined.<br />
  14. 14. Next Steps:To be determined.<br />
  15. 15. You will need one of each of the following resources:<br />
  16. 16. A marketing stakeholder.<br />
  17. 17. A creative stakeholder.<br />
  18. 18. A technical stakeholder.<br />
  19. 19. Test what matters.Build a plan.Define your resources.Execute, evaluate, iterate.<br />
  20. 20. Continue the discussion?nicholas.ward@rangeonlinemedia.comaim: enndotthttp://www.rangeonlinemedia.com/http://www.checkoutoptimization.com/<br />

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