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Link Building para Afiliados em tempos de Google Pinguim - Afiliados Brasil

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Quanto mais desenvolvido o algoritmo do Google, mais desafiantes são as estratégias de link marketing e ficar no topo das SERPS – especialmente para sites afiliados. Aprenda como se sobressair nesse mercado extremamente competitivo.







Apresentação feita por Manuela Sanches, Diretora Geral da Enlink, no evento Afiliados Brasil 2013.

Published in: Technology
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Link Building para Afiliados em tempos de Google Pinguim - Afiliados Brasil

  1. 1. Link Marketingpara Afiliados emtempos de GooglePinguimManuela Sanches@msancheshttp://www.enlinkbuilding.com.br
  2. 2. 31/05/2013 @msanches
  3. 3. Currículo = Seu Site31/05/2013 @msanches
  4. 4. 31/05/2013 @msanches
  5. 5. Recomendações = Links31/05/2013 @msanches
  6. 6. Sua autoridade é emque?31/05/2013 @msanches
  7. 7. E quem estáendossando?31/05/2013 @msanches
  8. 8. Mas nem sempre foiassim...http://www.casadobrincar.com.br/site/wp-content/uploads/2013/01/sentaquelavemahistori
  9. 9. http://bit.ly/11vf3V
  10. 10. http://odeiopedrasnogiz.blogspot.com.br/2012/11/a-novica-rebelde.
  11. 11. http://bit.ly/11vf3V
  12. 12. http://www.mattcutts.com/blog/penguin-2-0-rolled-out-tod
  13. 13. http://www.mattcutts.com/blog/penguin-2-0-rolled-out-tod
  14. 14. http://www.mattcutts.com/blog/penguin-2-0-rolled-out-tod
  15. 15. “Link building estáficando cada vez maisdifícil, especialmentepara aqueles que têm sites‘frágeis’, como deafiliados”Julie Joycehttp://www.affilorama.com/blog/seo-experts-discuss-link-building-for-aff
  16. 16. http://hectorlima.com/wp-content/uploads/2012/08/foda-se-essa-merda-toda#%@ - se
  17. 17. Se for pra fazerisso, esquece mesmo!exemplos!•Simplesmente duplicar conteúdo de outrossites•Promoção! 100 links one-way PR 4 por$200tinho•Participar de trocas de links “seguras”•Ter rede de sites para links•Encher blogs e fóruns de comentários tipospam31/05/2013 @msanches
  18. 18. Mas ninguém aquivai fazer isso, né?;)31/05/2013 @msanches
  19. 19. you can do it!motivational penguimhttp://i.imgur.com/G7UWo.gi
  20. 20. you can do it!motivational penguimhttp://i.imgur.com/G7UWo.giVamoscomeçar?
  21. 21. Palavras31/05/2013 @msanches
  22. 22. Google Adwords:Ferramenta de PalavrasChave31/05/2013 @msanches
  23. 23. Google Adwords:Ferramenta de PalavrasChaveFerramenta externadeixará de existir!31/05/2013 @msanches
  24. 24. Adwords Keyword Planner- Lançamento!http://www.searchenginejournal.com/5-things-you-need-to-know-about-adwords-new-keyword
  25. 25. Keyword Niche Finderhttp://www.wordstream.com/keyword-niche-finde
  26. 26. Longtail!!31/05/2013 @msanches
  27. 27. Mapeamento Conteúdo31/05/2013 @msanches
  28. 28. Você tem conteúdoque merece rankearpara esses termos?31/05/2013 @msanches
  29. 29. Páginas Produtos/ReviewsIrresistíveis31/05/2013 @msanches
  30. 30. Descrições / ReviewsÚnicoshttp://www.techradar.com/reviews/phones/mobile-phones/iphone-5-1096004/rev
  31. 31. Imagenshttp://www.techradar.com/reviews/phones/mobile-phones/iphone-5-1096004/rev
  32. 32. Vídeoshttp://www.techradar.com/reviews/phones/mobile-phones/iphone-5-1096004/rev
  33. 33. Vídeoshttp://www.techradar.com/reviews/phones/mobile-phones/iphone-5-1096004/revNão esqueça deincluir link praessa pág.no Youtube
  34. 34. Comparaçõeshttp://www.imore.com/iphone
  35. 35. Muito empenho ($)?Foque nos produtosmais rentáveis31/05/2013 @msanches
  36. 36. Muito empenho ($)?Foque nos produtosmais rentáveis31/05/2013 @msanches
  37. 37. MapeamentoProdutosChave31/05/2013 @msanches
  38. 38. Mais conteúdopara o site:31/05/2013 @msanches
  39. 39. Categorias eSubcategoriashttp://www.techtudo.com.br/tudo-sobre/samsung-galaxy-s4.ht
  40. 40. Guiashttp://www.noivas.net/modelos-de-alianca
  41. 41. http://www.decoracaointeriores.org/como-maximizar-um-espaco-pequenPosts Blog
  42. 42. Infográficoshttp://lojawoodstock.com.br/blog/noticias/resultados-x-games-s
  43. 43. Curadoriahttp://blog.kissmetrics.com/link-building-resources-2
  44. 44. Galeria de Fotoshttp://www.calcados.com/jimmy-choo-oscar-2013/
  45. 45. Galeria de Fotoshttp://www.calcados.com/jimmy-choo-oscar-2013/Conteúdo:√ Checked
  46. 46. Estratégia: Link Baithttp://pt.wix.com/blog/wp-content/uploads/2012/05/Como-Atrair-Clientes-Usando-as-Redes-Sociais-1.jpg
  47. 47. •Ótimo conteúdono mesmoSubdomínio•Com links internospara categorias,produtos, reviewswww.meusite.com.br/blog31/05/2013 @msanches
  48. 48. Pelo menos 4 postspor mêsInfográfico ououtro formato 4 xano31/05/2013 @msanches
  49. 49. 31/05/2013 @msanches
  50. 50. Levantamento: Followerwonkhttp://www.followerwonk.com
  51. 51. Levantamento: Followerwonkhttp://www.followerwonk.com
  52. 52. Levantamento: QueryGeneratorhttp://bit.ly/query-ontolo
  53. 53. Busque porfontes que têmpotencial paragerartráfego/leadpara o seu!Outra boamétrica: sinaissociaisDica análisequalitativahttp://klout.com/
  54. 54. Tipos de Links que émelhor evitar• Diretórios de sites• Diretórios de artigos• Agregadores• Comentários em blogs• Spam em fóruns31/05/2013 @msanches
  55. 55. Estratégia: Guest Post31/05/2013 @msanches
  56. 56. Crie umrelacionamentoantes de enviaruma!DicaRequisição31/05/2013 @msanches
  57. 57. Maisvariações ejunk anchorMais marcase URLsMenos ExactMatchCasas Bahiacasasbahia.com.brMaisinformaçõessobre TV LCDClique aquiCuidados Anchor TextTv LCD31/05/2013 @msanches
  58. 58. Estratégia: Review ouSorteiohttp://www.modait.com.br/blog-de-moda/menina-it/sorteio-bottero-sapatilha-da-colecao-salve-jorge-numero-35
  59. 59. Estratégia: PressReleasehttp://www.cashola.com.br/
  60. 60. Estratégia: PressReleasehttp://www.techradar.com/reviews/phones/mobile-phones/iphone-5-1096004/rev
  61. 61. Dica paraPressReleaseTer uma página“Quem Somos”decenteOutras mençõesde imprensahttp://www.cashola.com.br/
  62. 62. Estratégia:Entrevistashttp://www.affilorama.com/blog/seo-experts-discuss-link-building-for-aff
  63. 63. Estratégia:EntrevistasChances dosentrevistadoslinkarem são altasDica Pró: façaentrevistas, incluauma com você mesmono meio, ofereçacomo guest post asite autoridade31/05/2013 @msanches
  64. 64. DicaEntrevistas!•Faça entrevistas,inclua uma com vocêmesmo no meio,ofereça como guestpost a siteautoridade•Use entrevistas deoutros sites edesenvolva mais oconteúdo ou dê suaopinião31/05/2013 @msanches
  65. 65. + Estratégias paraReviews• O mesmo conteúdo, mas em forma de vídeo eapresentação• Então postar no Youtube, Slideshare, Scribdetc• Google Alerts para termos relacionados eentão respostas em fóruns (relevantes parausuários)31/05/2013 @msanches
  66. 66. • Mas Manu, você não disse pranão usar fóruns?Estratégia: fóruns31/05/2013 @msanches
  67. 67. • Mas Manu, você não disse pranão usar fóruns?Estratégia: fórunshttp://forum.techtudo.com.br/perguntas/60253/qual-notebook-comp
  68. 68. • Mas Manu, você não disse pranão usar fóruns?XEstratégia: fórunshttp://forum.techtudo.com.br/perguntas/60253/qual-notebook-comp
  69. 69. Estratégia: fórunshttp://h30487.www3.hp.com/t5/D%C3%BAvidas-antes-da-compra-do-seu-produto-HP/QUAL-MELHOR-NOTEBOOK-HP/td-p/18843
  70. 70. Estratégia: fóruns√http://h30487.www3.hp.com/t5/D%C3%BAvidas-antes-da-compra-do-seu-produto-HP/QUAL-MELHOR-NOTEBOOK-HP/td-p/18843
  71. 71. Muito empenho denovo?31/05/2013 @msanches
  72. 72. Conversões via Fórunshttp://downtownecommerce.com/blog/search-engine-marketing/ecommerce-link-building-using-forums/
  73. 73. http://downtownecommerce.com/blog/search-engine-marketing/ecommerce-link-building-using-forums/
  74. 74. Obrigada!Manuela Sanches@msancheshttp://www.enlinkbuilding.com.br

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