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Zero Cost MBA
(Global Manager for 21st Century)
Global Marketing & Commuications: An Overview
100+ countries,
2000+ people...
 An Overview of 'Zero Cost MBA' Project
 Reasons for Global Marketing
 Implementation Steps
- Market Research
- Develop...
 An ambitious project modeled on 'competency based education', with a vision to gain skills
required to become a 21st cen...
 'Global Manager of the 21st century', a new concept, can be helpful to prepare a new
generation of workforce to tackle f...
Implementation (Sept 2014- on-wards)
 Steps in Global Marketing & Communications Project
 Development of Personal Websit...
Documentation
Additional Works
Creation of database of educational/business organizations
Investigaged and listed details ...
 Built the website from base including planning the layout, programming the web pages.
 The website describe activities ...
Overview
of the
Website
Visit: http://www.ankitkhandelwal.in
 A database of OER(Open Educational Resources) related activities has been created.
 Organizations helped in the Zero Co...
 Notes of thanks were written to university professors, organizations, and individuals.
(The list also included organizat...
 Unwillingness by a majority of people in accepting a new idea, at first.
- Benefits to society convinced many in taking ...
 Global Translation
- 2 page summary has been translated into 105+ major languages of the world.
- Aimed at increasing aw...
Outcomes
 Summary
 Academic Outcomes
 Communicating through Media
 Sharing the Learning with Others through Blogs/Arti...
 An unique project done by an individual received appreciation from different parts of the
world.
 Over 1500 e-mails wri...
Academic Outcomes
 Researchers Helped
 Some Responses from Professors on Notes of Thanks
 Participation in Conferences/...
Helped through
- Directly discussing experiences
- Answering to course surveys
- Academic thesis work support
Researchers ...
Ankit, thank you so much for this email! Your
project is so interesting, I am so happy that
my course helped, and I wish y...
Abstract selected in:
Invited as speaker
Invited to share learning experience of
MOOCs and assistance obtained from
Course...
Communicating through Media(Educational/Mainstream)
 In Educational Institutions
 In Indian Media
 In Media (Mainstream...
Open forum Australia
The Association to Advance Collegiate Schools of Business), USA
Finland based, E-learning platform fo...
Prominent Indian business daily Widely read English newspapers in 7 Indian states
Hindi language edition of the Business S...
Management education guidance website,
USA
Verslo žinios
Leading Lithuanian business daily
USA based educational website
E...
USA based learning solution website.
www.skilledup.com
China Radio International Leading search & discovery portal for onl...
Summary published in the
University Post, Copenhagen
OnthecoverpageofTheNewIndianExpress
Featured
in
MIT
OpenCourse
Ware
Number of views till 01.03.2016
Opinion in the New Indian Express
In the Education Events Magazine, Russia
Featured
in
the
Dainik
Bhaskar
(Highest
circulated
Hindi daily in
India)
Interview in Money Today(a prominent
business magazine in India)
Appreciation in AASCB (The Association to
Advance Collegi...
Featured in the Business Standard(leading
business daily in India)
Featured
in
the
Goa
Heralado
Buzz in Social Media
Picture credit: Twitter & Faceboook
Sharing the Learning With Others
 Written Blogs/Articles
 Snapshots of Some of the Written Blogs
 Translation of Blogs ...
MOOC provider based
in USA
www.edx.org
MOOC platform from the
European Commission
www.oped.europa.eu
Top English language ...
Blog series
on
Iversity
(Germany based
MOOC Provider)
Blog series
on
Saylor.org
(USA based open
educational courses
provid...
Blog post
on
edX (MOOC Provider)
- Talking about developing
intercultural competence
through MOOC
Article series on
ChEnec...
Blog @The China Daily
(About the journey of knowing China through MOOCs)
Blog translated into Mandarin at Guokr (MOOC platform in China) to help learners of China
Education columnist
@The Hindustan Times
(2nd largest English daily in India)
Question and Answers Session at MOOC Lab
Bringing out Views of Others
 Interviewed for The Times of India: Dr. Anant Agarwal, President of Edx
 Interviewing MOOC...
Interviewed
Dr. Anant
Agarwal
(President
of edX)
(The Times
of India is
the largest
English
daily in
India)
An Interview
Series
Started
in
Collaboration
with
MOOCLab
Interviewing
MOOC
Learners,
helping them in
sharing their
storie...
 Global Manager: http://www.ankitkhandelwal.in/global-manager/
 E-mail: ankit.chemical@gmail.com
 Twitter: www.twitter....
Thank you for your time!!
Location: UOC Catalonia Oberta, Barcelona, Spain
Presenting Zero Cost Management Graduate at X i...
Global Marketing:Zero Cost MBA
Global Marketing:Zero Cost MBA
Global Marketing:Zero Cost MBA
Global Marketing:Zero Cost MBA
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Global Marketing:Zero Cost MBA

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A very rare project done by someone by individually approaching people in more than 100 countries to spread the word of open education. Global Marketing project has become one of the best example of crowd-sourcing project done with support from people in every corner of the world.

>> Background
+ ‘Competency based education’, ‘Self-designed educational path’ can be useful for youngsters/learners in many parts of the world.
+ Need to create positive image for the open education(and mooc) to tell people about their potential.
+ Every new idea has to be conveyed to people for greater benefits. Being debt free gave me possibility to go with 'Global Awareness Drive'.

>> Implementation

+ Gathered information form different resources.
+ Approached more than 3000 people (E-mail/LinkedIn/Twitter/Alumni Networks)
(University professors with thanking notes, MOOC researchers to make e-learning format better, educational media to spread the word, business magazines about future global manager project etc)

>> Outcomes
+ More than 1500 e-mails, approximately 3000 tweets and more than 80 countries in approaching people.
+ Development of personal website www.ankitkhandelwal.in with documentation of project.
+ More than 30 blog posts on different platforms about online education
+ Work/Interview published in prominent national(India) and International media
+ Featured in universities such as Harvard, MIT and University of Copenhagen.
+ Presentation in conferences and speaking opportunities in educational events.
+ Hailed by UNESCO as the future of higher education.

>> Further work
+ Book: Zero Cost Practical MBA (expected release: 2016)
+ Global Translation Project (Translation of project into 100 world languages, releasing in March 2016)

More information can be read on: http://ankitkhandelwal.in/global-marketing/

Global Marketing:Zero Cost MBA

  1. 1. Zero Cost MBA (Global Manager for 21st Century) Global Marketing & Commuications: An Overview 100+ countries, 2000+ people, 1500+ e-mails, 400+ organizations Impact: Immeasurable!! One Man's Vision: Higher Education's Mission!! Ankit Khandelwal, http://www.ankitkhandelwal.in
  2. 2.  An Overview of 'Zero Cost MBA' Project  Reasons for Global Marketing  Implementation Steps - Market Research - Development of personal website www.ankitkhandelwal.in - Lead Generations - Overcoming the Challenges  Additional Works  Outcomes of Global Marketing - Summary - Academic Outcomes - Promotion in Media/Appreciation in the Educational World - Sharing the Learning With Others - Bringing Out Views of Others  Contact Details Contents
  3. 3.  An ambitious project modeled on 'competency based education', with a vision to gain skills required to become a 21st century global manager.  Self-designed curriculum to fulfill current/future requirements of the business world.  Studied online courses from different universities available freely on MOOC, OCW platforms.  Study supplemented through other open educational resources, publicly available materials. (newspapers, companies annual reports, international institutions updates etc).  Knowledge gained has been tested in many real-life projects to develop market ready skills.  Self-study of 3 foreign languages, study of many different cultures to develop intercultural competence; and expansion of professional network in over 100 countries.  2 years of continuous work(May 2012-June 2014), based in the hometown in India. An Overview of 'Zero Cost MBA' Project Concept of 'Zero Cost MBA': http://ankitkhandelwal.in/global-manager/ Development of curriculum: http://ankitkhandelwal.in/idea-gathering-phase/ List of courses (with offering universities): http://ankitkhandelwal.in/global-manager/list-of-courses/ List of projects done: http://ankitkhandelwal.in/category/projects-done/
  4. 4.  'Global Manager of the 21st century', a new concept, can be helpful to prepare a new generation of workforce to tackle future challenges.  Increasing awareness will make other youngsters aware of this 'self designed project'.  'Competency based learning' can help to reduce the ever-growing shortage of a skilled workforce.  The project can be helpful for reducing deficiency in higher education systems in line with United Nations Millennium Development Goals.  The Project offered a glimpse into the future of higher education. (studying at home, designing own curriculum, courses from different universities)  'Zero Cost MBA' concept can be helpful in resolving educational debt problems in some countries.  Last but not least, every good idea like 'Zero Cost MBA' deserved to be known by the people. Reasons for Global Marketing & Communications
  5. 5. Implementation (Sept 2014- on-wards)  Steps in Global Marketing & Communications Project  Development of Personal Website (www.ankitkhandelwal.in)  Market Research  Approaching Individuals  Overcoming Challenges  Additional Works
  6. 6. Documentation Additional Works Creation of database of educational/business organizations Investigaged and listed details of journalists, educational researchers Approached journalists/talks at educational conferences Blogs/Articles written at educational websites MOOCs/OER researchers helped International organizations/Government agencies approached Development of personal website Written posts about 'Zero Cost MBA' project Book: How to become a future global manager Translation of project summary into 100+ major world languages Brought views of other MOOC enthusiasts 1 2 4 Market Research 3 Implementation Steps in Global Marketing Project
  7. 7.  Built the website from base including planning the layout, programming the web pages.  The website describe activities undertaken to develop different soft skills. (Public speaking engagements, leading multi-cultural teams, country respresentatives etc)  Added different write-ups on the 'Zero Cost MBA' project.  It took 2 months to complete. The website went live on 5th September, 2014.  A personalized space for others to get first hand information.  The website attracted visitors from more than 165 countries. Development of Personal Website Statistics about the website (till 29.02.2016) Visit: http://www.ankitkhandelwal.in
  8. 8. Overview of the Website Visit: http://www.ankitkhandelwal.in
  9. 9.  A database of OER(Open Educational Resources) related activities has been created.  Organizations helped in the Zero Cost MBA project (curriculum design, online courses, publicly available material, volunteering projects etc) were listed to be acknowledge through thanking notes.  Information related to organizations working in the field of education has been investigated.  Business magazines and journalists were listed through an extensive research.  Individual persons involved in the field of education were identified and contact details were listed from social media and other places.  Different countries, cultural perceptions and trends in MOOCs related to the particular region have been briefly studied. They were cross checked for the involvement of country with e- learning. This data proved valuable in the Global Translation Project.  Subscription of newsletters about major events(including educational conferences) related to MOOCs to get latest updates. Market Research
  10. 10.  Notes of thanks were written to university professors, organizations, and individuals. (The list also included organizations supporting online education efforts)  Different leads were generated through social media to approach educational researchers to suggest improvements in future offerings of online courses.  Journalists and educational establishments have been approached to share project story with others.  Mixed modes of communication (social media + e-mail + Skype/Google Hangout + in-person meeting + conversation over phone) have been used.  Project Management methodology has been adapted for maintaining a good overview of entire project.  Challenges related to cultural and time-zone differences created some difficulties, while communicating with people in different parts of the world. Project Progress
  11. 11.  Unwillingness by a majority of people in accepting a new idea, at first. - Benefits to society convinced many in taking this forward to others. - Investment by governments of different countries into online education helped in reducing negative perception. - Situation improved through the passage of this project, with more people accepting MOOCs.  Difficulties in finding contact information - Alumni networks, classmates, and social media was extensively used to generate leads.  Cultural barrier caused challenges in communications. - Long negotiations with some individuals. - Exercised lot of patience when waiting for e-mails, follow-ups, and sharing of the work. Overcoming the Challenges
  12. 12.  Global Translation - 2 page summary has been translated into 105+ major languages of the world. - Aimed at increasing awareness about the project to non-English speaking population. - Approached people in more than 100 countries for voluntarily translation support. - Project will be accessible to more than 50% of the world's population. - Expected release: April, 2016  Book: Zero Cost Practical MBA/How to Become a Future Global Manager - Self designed competency based educational path converted into a book. - Answers on designing own curriculums, gaining knowledge through easily available resources. - Suggestions on identifying the market trends and development of necessary soft skills. - A "Self Help" book with special emphasis on practicing knowledge in real situations. - Expected publication: In 2017  Case study: 'Zero Cost MBA' project as a good educational practice in the academic journals (under consideration). Additional Works
  13. 13. Outcomes  Summary  Academic Outcomes  Communicating through Media  Sharing the Learning with Others through Blogs/Articles  Bringing Out Views of Others
  14. 14.  An unique project done by an individual received appreciation from different parts of the world.  Over 1500 e-mails written, 3000 tweets sent, and 2000 different individuals were approached for 'Global Marketing & Communications' project.  Labeled as 'One Man's Vision: Higher Education Vision' by a website, this self-designed educational project was mentioned and introduced in educational magazines, mainstream media, and during conferences.  Blogs, articles, and interview series allowed other people to experience this new way of gaining education.  Publications and translations will cover a large portion of the world’s population with a positive message about a new form of gaining education.  Created positive impact on the minds of many people and upcoming works (book, translation, publication) will continue to generate interest and inspire other people for years to come.  The project also served as a capstone project for using skills on the Global Level. Summary
  15. 15. Academic Outcomes  Researchers Helped  Some Responses from Professors on Notes of Thanks  Participation in Conferences/Events
  16. 16. Helped through - Directly discussing experiences - Answering to course surveys - Academic thesis work support Researchers Helped
  17. 17. Ankit, thank you so much for this email! Your project is so interesting, I am so happy that my course helped, and I wish you luck! Warm regards Dear Ankhit, Thanks very much for your email and accompanying note. It was kind of you to write, and does help further energize me around my educational endeavors. Best Thanks! I'm glad my MOOC has been valuable for you. Keep up the good work with your project, and best wishes as you advance in your career. Ankit, Thank you for your note. It is very gratifying as a teacher to receive feedback like this. I am glad you enjoyed the course and I wish you luck with your future endeavors. Take care, Dear Ankit, It is very nice to hear from you. Thank you for your wonderful letter. I am glad you enjoyed the course and proud that you are implementing your ideas. All the best to you. Dear Ankit Thanks so much for the gracious email! I am really delighted that you found the course useful and that you were able to take the time to write to me. Congratulations on the exposure too! Best, Response from Course Professors on Note of Thanks* *Identity of Professors has not been disclosed to maintain privacy.
  18. 18. Abstract selected in: Invited as speaker Invited to share learning experience of MOOCs and assistance obtained from CourseTalk.com. @NewCo festival, Silicon Valley Virtual presentation of the work at the ICDE conference in Moscow Talked about the importance of open education Discussions on the future of business education Presented the work during the X International Seminar in Spain Conference Participations
  19. 19. Communicating through Media(Educational/Mainstream)  In Educational Institutions  In Indian Media  In Media (Mainstream/Educational) Around the World  Glimpses of Media Promotions  Buzz in Social Media
  20. 20. Open forum Australia The Association to Advance Collegiate Schools of Business), USA Finland based, E-learning platform for students, educators worldwide Monterrey Institute of Technology and Higher Education, Mexico University Post, magazine of the University of Copenhagen In Universities & Educational Institutions OCAD University Canada National Programme on Technology Enhanced Learning, Government of India Nanning College, China Based in Norway Penn State University, USA
  21. 21. Prominent Indian business daily Widely read English newspapers in 7 Indian states Hindi language edition of the Business Standard 5th largest Hindi daily in India* 2nd largest Hindi daily in India* Widely read newspapers in Indian state Andhra Pradesh & Telangana English newspaper in Indian state Goa Indian news channel Indian business magazine Educational magazine published monthly from Indian state Kerala * based on the audit bureau of circulation (ABC) India, 2013-2014 In National Media Indian educational magazine
  22. 22. Management education guidance website, USA Verslo žinios Leading Lithuanian business daily USA based educational website Educational news website based in UK www.universityworldnews.com Magazine of the Copenhagen Business School, Denmark Student magazine,Greece www.frapress.gr Educational information website,Russia Management program information website, France www.mba.today Danish cultural institute, Denmark Core of education,USA based educational talk show. www.coreofeducation.com Media(Mainstream/Educational): Worldwide-1 Educational information websites, China E-learning, Russia
  23. 23. USA based learning solution website. www.skilledup.com China Radio International Leading search & discovery portal for online learners. www.coursetalk.com Newspaper in USA Educational website based in eastern Europe www.mladiinfo.eu Global leading news website based in USA. http://www.educationnews.org Media(Mainstream/Educational):Worldwide-2 Leading business daily of Germany http://www.handelsblatt.com/ Radio Russia Portal based in Silicon Valley, USA Popular news website based in Albania Portal based in Italy
  24. 24. Summary published in the University Post, Copenhagen
  25. 25. OnthecoverpageofTheNewIndianExpress
  26. 26. Featured in MIT OpenCourse Ware
  27. 27. Number of views till 01.03.2016
  28. 28. Opinion in the New Indian Express
  29. 29. In the Education Events Magazine, Russia
  30. 30. Featured in the Dainik Bhaskar (Highest circulated Hindi daily in India)
  31. 31. Interview in Money Today(a prominent business magazine in India) Appreciation in AASCB (The Association to Advance Collegiate Schools of Business), USA
  32. 32. Featured in the Business Standard(leading business daily in India) Featured in the Goa Heralado
  33. 33. Buzz in Social Media Picture credit: Twitter & Faceboook
  34. 34. Sharing the Learning With Others  Written Blogs/Articles  Snapshots of Some of the Written Blogs  Translation of Blogs into Mandarian at China based MOOC platform  Education columnist for the 2nd largest English daily in India (The Hindustan Times)  Participating in an Open Forum About MOOCs, Open Education
  35. 35. MOOC provider based in USA www.edx.org MOOC platform from the European Commission www.oped.europa.eu Top English language daily in China www.blog.chinadaily.com.cn MOOC provider based in Germany www.iversity.org Website of opensource world MOOC provider based in Ireland https://alison.com/ MOOC provider based in USA www.novoed.com The American Institute of Chemical Engineers www.aiche.org USA based open educational courses provider www.saylor.org Platform providing MOOC courses in Mandarin www.mooc.guokr.com Website connecting people to online learning http://mooclab.club/ Written Blogs/Articles at Website connecting Germany’s international Alumni all around the world: https://www.alumniportal-deutschland.org/
  36. 36. Blog series on Iversity (Germany based MOOC Provider) Blog series on Saylor.org (USA based open educational courses provider)
  37. 37. Blog post on edX (MOOC Provider) - Talking about developing intercultural competence through MOOC Article series on ChEnected (The American Institute of Chemical Engineers)
  38. 38. Blog @The China Daily (About the journey of knowing China through MOOCs)
  39. 39. Blog translated into Mandarin at Guokr (MOOC platform in China) to help learners of China
  40. 40. Education columnist @The Hindustan Times (2nd largest English daily in India)
  41. 41. Question and Answers Session at MOOC Lab
  42. 42. Bringing out Views of Others  Interviewed for The Times of India: Dr. Anant Agarwal, President of Edx  Interviewing MOOC Learners & E-learning Enthusiasts Around the World
  43. 43. Interviewed Dr. Anant Agarwal (President of edX) (The Times of India is the largest English daily in India)
  44. 44. An Interview Series Started in Collaboration with MOOCLab Interviewing MOOC Learners, helping them in sharing their stories .
  45. 45.  Global Manager: http://www.ankitkhandelwal.in/global-manager/  E-mail: ankit.chemical@gmail.com  Twitter: www.twitter.com/enlighting  LinkedIn: www.in.linkedin.com/in/satyasampurna  You-Tube: https://tinyurl.com/zerocostmba Diclaimer - This presentation is meant to be self-explanatory for readers. Therefore, usage of sophisticated terminology, graphs, and statistics have been avoided to keep this presentation as simple as possible. - Logo, trade marks, and snapshots belong to the respective organizations. They are only used for the purpose of a reference. - Every information presented has been counter- checked throughly. However, please report back via the channels mentioned above when finding any mistake. - Few things have changed in the online learning world during the continuation of this project (mid 2014-early 2016). This presentation has not taken those changes into consideration. Contact for Questions & Comments
  46. 46. Thank you for your time!! Location: UOC Catalonia Oberta, Barcelona, Spain Presenting Zero Cost Management Graduate at X international educational seminar, UNESCO

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