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Increasing Social Visibility, an Ann Arbor SPARK Presentation

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Enlighten’s Director, Social Media Brad Brief recently had the opportunity to speak at Ann Arbor SPARK, a non-profit organization with a mission to advance the economy of the Ann Arbor region. Brad participated in a marketing roundtable discussion around social, mobile, and local strategies that can help increase the visibility of your business or organization.

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Increasing Social Visibility, an Ann Arbor SPARK Presentation

  1. 1. Pure Digital Since 1983 Increasing Social Visibility
  2. 2. Agency Overview11/16/2012
  3. 3. Relevant Experience The State of Social“The future of social media is that the social graph will becomeso ubiquitous in everything we do that we stop using the termsocial media” Dennis Crowley, Co-Founder and CEO of Foursquare11/16/2012 ©Enlighten 2012. All rights reserved.
  4. 4. Independent by Design The State of Social Number of monthly 1 active Facebook users billion 58 % Percent of Facebook users that return daily11/16/2012 ©Enlighten 2012. All rights reserved.
  5. 5. Independent by Design The State of Social 57 % Gender breakdown of Facebook users 43 % male female Average time spent on Facebook per visit 20 minutes11/16/2012 ©Enlighten 2012. All rights reserved.
  6. 6. Independent by Design The State of Social Percent of businesses active on Facebook 80 % 1 Number of websites million integrated with Facebook11/16/2012 ©Enlighten 2012. All rights reserved.
  7. 7. Independent by Design The State of Social 54 % Top 2 countries using Facebook 29 % Brazil USA 54 % Percent of Facebook users access via mobile11/16/2012 ©Enlighten 2012. All rights reserved.
  8. 8. Independent by Design The State of Social Number of comments & 3.2 likes on Facebook daily billion 45-54 year olds Fastest growing age segment in social media11/16/2012 ©Enlighten 2012. All rights reserved.
  9. 9. Relevant Experience 2013 Trends Empty 2013? • With no Olympics or Election in 2013 how will the social conversation be affected The Battle for the News Feed • The changing Facebook news feed algorithm and the rise of Promoted Posts The Importance of Social Search and Targeting • As algorithms become more evolved and targeting more enhanced how can you optimize visibility The Increasing Use of Mobile • What does the growing use of smartphones and mobile to access social platforms mean for brands11/16/2012 ©Enlighten 2012. All rights reserved.
  10. 10. Relevant Experience Keys to Social Success for Brands Find Your Brand Voice • Personalize your brand throughout social conversations Use Social To Embrace Advocacy • You have an audience predisposed to your brand – give them a reasons to like you even more and share why they do Engage in But Don’t Force the Conversation • Let your fans do the talking – monitor but don’t control Focus on Content, Integration and Outreach • All three are integral to having success for your brand in social11/16/2012 ©Enlighten 2012. All rights reserved.
  11. 11. Relevant Experience And Some Not so Successful . . .11/16/2012 ©Enlighten 2012. All rights reserved.
  12. 12. Relevant ExperienceSocial Opportunities to Build VisibilityI. Understand the Best Platforms for Your BrandII. Develop a Social Strategy for Mobile and SEOIII. Leverage Increasing Social Targeting and LocalizationIV. Recognize the Importance of ContentV. Embrace Change and Learning11/16/2012 ©Enlighten 2012. All rights reserved.

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