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Tradeshow tips


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Tips to businesses for better ROI on trade show exhibiting. Presented to members of the Lakeland Builders Association before their annual New Home and Remodeling Expo. Originally presented in 2011.

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Tradeshow tips

  1. 1. February 22, 2011Presented by Patricia BladowWalworth County Sales ManagerCSI Media, LLC Tips for Marketing at the Expo and Beyond Get more than just exposure at your trade show. Get sales!
  2. 2. Trade Show Marketing Why exhibit? What’s exciting? Concerns? Past experience?
  3. 3. Agenda Before the show  Why are you exhibiting?  Planning and invitations During the show  Meet prospective, current and past clients After the show  Follow up
  4. 4. ROI Return on investment  Close Deals & Sell More Product  Remain “Top of Mind” for Prospects and Existing Customers  Make High Quality Connections
  5. 5. Before the show Have a promotional plan. Send out as many personal invitations as possible  Make new friends, but keep the old.  In terms of profit, an established customer is worth from five to seven times what a new customer is worth. Use all available channels to inform customers of your participation Prepare ahead for effective participation.
  6. 6. Before the show
  7. 7. During the show Keep a high profile during the show. Record leads Have a compelling one-line statement to begin discussion. Social media during the show  Moving into the show  Speakers  Don’t miss the exhibits  Seminars, seminars, seminars  Special guests  Location highlights
  8. 8. After the show Follow up  80% of exhibitors make no attempts to follow up on leads from trade shows.  95% of customers who perceive service to be immediate will do business with you again.  Out of sight doesn’t have to be out of mind. Maintain the connections you make at trade shows with targeted emails, Twitter, LinkedIn, and other social media.
  9. 9.  Plan for success Work for success Follow up for success
  10. 10.  (articles by Susan Friedmann), (search trade show marketing)