February 22, 2011Presented by Patricia BladowWalworth County Sales ManagerCSI Media, LLC Tips for Marketing at the Expo and Beyond Get more than just exposure at your trade show. Get sales!
Trade Show Marketing Why exhibit? What’s exciting? Concerns? Past experience?
Agenda Before the show Why are you exhibiting? Planning and invitations During the show Meet prospective, current and past clients After the show Follow up
ROI Return on investment Close Deals & Sell More Product Remain “Top of Mind” for Prospects and Existing Customers Make High Quality Connections
Before the show Have a promotional plan. Send out as many personal invitations as possible Make new friends, but keep the old. In terms of profit, an established customer is worth from five to seven times what a new customer is worth. Use all available channels to inform customers of your participation Prepare ahead for effective participation.
During the show Keep a high profile during the show. Record leads Have a compelling one-line statement to begin discussion. Social media during the show Moving into the show Speakers Don’t miss the exhibits Seminars, seminars, seminars Special guests Location highlights
After the show Follow up 80% of exhibitors make no attempts to follow up on leads from trade shows. 95% of customers who perceive service to be immediate will do business with you again. Out of sight doesn’t have to be out of mind. Maintain the connections you make at trade shows with targeted emails, Twitter, LinkedIn, and other social media.
Plan for success Work for success Follow up for success
www.thetradeshowcoach.com (articles by Susan Friedmann) www.marketing.about.com, (search trade show marketing) www.marketingtoday.com/shows/index.htm www.exhibitoronline.com www.trade-show-guide.com