Blogging shrinidhi-hande

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A presentation given by me at Loyola College of Business Administration on 21st August

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Blogging shrinidhi-hande

  1. 1. To Blog or Not to Blog? Shrinidhi Hande www.enidhi.net
  2. 2. Speaker Profile <ul><li>Blogging since 4+ years ( www.enidhi.net ) </li></ul><ul><li>PR4, 500 visitors/day, 530 posts </li></ul><ul><li>Official Blogger for Tata Nano, IAMAI, CII </li></ul><ul><li>Specializes in live blogging and event blogging </li></ul><ul><li>Guest blogger at several corporate blogs </li></ul>
  3. 3. Agenda <ul><li>Relevance of Blogging </li></ul><ul><li>Tata Nano Superdrive Experience </li></ul><ul><li>Corporate Blogging- A perspective </li></ul>
  4. 4. Relevance of Blogging <ul><li>Are blogs still relevant? </li></ul><ul><li>(in the times of twitter and facebook) </li></ul>
  5. 5. Advantage Blogging vis-à-vis FB & Twitter <ul><li>For facebook, you’re its inventory, not customer </li></ul><ul><li>Facebook updates are not searchable </li></ul><ul><li>Twitter updates are unable to compete with blogs and websites in terms of SEO </li></ul><ul><li>Twitter n FB updates are easily lost and forgotten- very short attention span </li></ul><ul><li>Blogs continue to help monetization </li></ul>
  6. 6. Blogging- Current State of affairs <ul><li>Blogging is accepted as Media </li></ul><ul><li>Continues to hold stream </li></ul><ul><li>Not so serious players have moved away from blogging </li></ul><ul><li>Serious bloggers continue to write at their blog, while leveraging twitter n fb to promote it </li></ul><ul><li>Corporates continue to invest in blogs </li></ul>
  7. 7. The Nano Superdrive Experience <ul><li>Experiential Marketing Effort by Tata Motors </li></ul><ul><li>9 Tata Nano cars, 26 days, 39 cities, 15000kms </li></ul><ul><li>Saffron, White and Green routes </li></ul><ul><li>Relied heavily on Social media for promotions </li></ul><ul><li>A great experience </li></ul>
  8. 8. Corporate Blogging <ul><li>Advantages </li></ul><ul><ul><li>Easy n faster to update (vis-à-vis website) </li></ul></ul><ul><ul><li>2 way interaction with customers </li></ul></ul><ul><ul><li>Adds heavily to site traffic and SEO </li></ul></ul><ul><ul><li>Gives Personal Face to the corporate identity </li></ul></ul>
  9. 9. Corporate Blogging- Measuring ROI <ul><li>Return by objectives </li></ul><ul><ul><li>Traffic, comments, </li></ul></ul><ul><ul><li>Goodwill factor </li></ul></ul><ul><ul><li>Cost of equivalent alternatives </li></ul></ul><ul><ul><li>Value of Customer complaints resolved and suggestions received </li></ul></ul>
  10. 10. Thank You <ul><li>Contact: </li></ul><ul><li>Shrinidhi Hande </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @enidhi </li></ul><ul><li>Facebook.com/enidhi </li></ul>

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