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Gagnez en concision et en impact dans votre communication écrite en anglais


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Présentation de la formation ENGLISH BOOSTER "Keep It Short & Sweet". Cette formation a pour objectif de perfectionner votre anglais à l'écrit et plus particulièrement, de vous transmettre des techniques rédactionnelle pour accroître la concision et l'impact de vos supports écrits en anglais.

Published in: Business, Technology
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Gagnez en concision et en impact dans votre communication écrite en anglais

  1. 1. Time is precious.Now more than ever.
  2. 2. Everyday, we write.Now more than ever. Emails Tweets
  3. 3. But too often...
  4. 4. Presentation slidesinclude too much text. Way too much!
  5. 5. Emails are wordy too.VAGUETITLE WORDY BODY
  6. 6. Many reports compile data.And lack clarity. LENGTHY & TEDIOUS
  7. 7. Leading the readerto feel…
  8. 8. … overwhelmed
  9. 9. … or angry
  10. 10. This is where valuable,key messagesmay be lost forever. TOO BAD!
  11. 11. GOOD NEWS.We can help.
  12. 12. With this two-day workshop,learn how to…
  13. 13. 1. Write… The product efficiency (long-lasting action) and the convenience linked to the creamy texture are the two elements that consumers most appreciate.
  14. 14. 1. Write CLEARLY Product efficiency and convenient texture drive consumer appeal.
  15. 15. 2. Write… The new sales team, after retirement of the former VP of Sales, has been able to turn the company around, resulting in both a substantial sales increase and product portfolio expansion and improved brand awareness.
  16. 16. 2. Write CONCISELY The new sales team turned the company around after retirement of former Sales VP. Portfolio expanded. Sales improved. Brand awareness too.
  17. 17. 3. Write… AA gets higher scores than the competition whereas BB is below the competition.
  18. 18. 3. Write CATCHILY AA outclasses competition. BB doesn’t.
  19. 19. Moreon this workshop