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Universal Search: Relevance In Real-Time

Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.enginew...
What is Real-Time Search?


“Our real-time search enables you to discover breaking
news the moment it's happening, even if...
What is Real-Time Search?
What is Real-Time Search?
What is Real-Time Search?
What is Real-Time Search?
Why Was RTS Developed?
Why Was RTS Developed?
Why Was RTS Developed?
Why Was RTS Developed?
Why Was RTS Developed?
QDF = Query Deserves Freshness




           QDF = Query Deserves Freshness
QDF = Query Deserves Freshness




           QDF = Query Deserves Freshness
How Can QDF Be Leveraged?



• Product Launches, New Brands
• Web Content Optimization
• Press Releases
• Blogging
• Paid ...
Real-Time Search Optimization
SEO + SMM = Real-Time Optimization
Search Engine Optimization



• Research What Keywords Trigger RTS
• Build Authority
• Optimize your Press Releases
• Opti...
Social Media Authority


 • Become An Influencer
 • Use Trending Keywords & Hashtags
 • Tweet Regularly
 • Generate Engagin...
Resources

The Official Google Blog
http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html


Search Engi...
Thank You!
Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com


Twitter: kschnepp
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Universal Search: Relevance In Real-Time

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Universal Search: Relevance In Real-Time

  1. 1. Universal Search: Relevance In Real-Time Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com
  2. 2. What is Real-Time Search? “Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow
  3. 3. What is Real-Time Search?
  4. 4. What is Real-Time Search?
  5. 5. What is Real-Time Search?
  6. 6. What is Real-Time Search?
  7. 7. Why Was RTS Developed?
  8. 8. Why Was RTS Developed?
  9. 9. Why Was RTS Developed?
  10. 10. Why Was RTS Developed?
  11. 11. Why Was RTS Developed?
  12. 12. QDF = Query Deserves Freshness QDF = Query Deserves Freshness
  13. 13. QDF = Query Deserves Freshness QDF = Query Deserves Freshness
  14. 14. How Can QDF Be Leveraged? • Product Launches, New Brands • Web Content Optimization • Press Releases • Blogging • Paid Search
  15. 15. Real-Time Search Optimization
  16. 16. SEO + SMM = Real-Time Optimization
  17. 17. Search Engine Optimization • Research What Keywords Trigger RTS • Build Authority • Optimize your Press Releases • Optimize Your Profiles
  18. 18. Social Media Authority • Become An Influencer • Use Trending Keywords & Hashtags • Tweet Regularly • Generate Engaging Content • Get Retweeted • Retweet Messages From Others • Get Included On Others’ Twitter Lists
  19. 19. Resources The Official Google Blog http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html Search Engine Land http://searchengineland.com/google-launches-real-time-search-31355 Search Engine Watch http://searchenginewatch.com/3636421
  20. 20. Thank You! Presented by: Kent Schnepp - Chief Strategy Officer EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

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