Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leveraging Social Media For Search - Web Visions Presentation 2009

1,165 views

Published on

Published in: Business, Technology
  • Be the first to comment

Leveraging Social Media For Search - Web Visions Presentation 2009

  1. 1. Leveraging Social Media For Search Presented by: Kent Schnepp - Vice President of Strategy EngineWorks, Inc. www.engineworks.com
  2. 2. Why should you care about social media?
  3. 3. Why should you care about social media? • Social media is an essential component of SEO & search.
  4. 4. Social Media is Essential to SEO
  5. 5. Social Media is Essential to SEO
  6. 6. Why should you care about social media? • Social media is an essential component of SEO & search.
  7. 7. Why should you care about social media? • Social media is an essential component of SEO & search. • Social media has changed the game.
  8. 8. Social Media Has Changed The Game
  9. 9. Social Media Has Changed The Game
  10. 10. Why should you care about social media? • Social media is an essential component of SEO & search. • Social media has changed the game.
  11. 11. Why should you care about social media? • Social media is an essential component of SEO & search. • Social media has changed the game. • It’s your responsibility to care about search!
  12. 12. Strategies You Can Leverage To Improve Search Results: 1. Make It Dynamic 2. Encourage Collaboration 3. Facilitate Growth of Communities 4. Leverage External Web Properties
  13. 13. 1. Make It Dynamic
  14. 14. 1. Make It Dynamic YouTube Viddler Google Video
  15. 15. 1. Make It Dynamic
  16. 16. 1. Make It Dynamic Blog Posts News RSS Feeds
  17. 17. 1. Make It Dynamic
  18. 18. 1. Make It Dynamic Twitter Integration
  19. 19. 2. Encourage Collaboration
  20. 20. 2. Encourage Collaboration Voting
  21. 21. 2. Encourage Collaboration
  22. 22. 2. Encourage Collaboration Comments
  23. 23. 2. Encourage Collaboration
  24. 24. 2. Encourage Collaboration Support
  25. 25. 3. Facilitate Growth of Communities
  26. 26. 3. Facilitate Growth of Communities
  27. 27. 3. Facilitate Growth of Communities
  28. 28. 3. Facilitate Growth of Communities Facebook Twitter
  29. 29. 3. Facilitate Growth of Communities
  30. 30. 3. Facilitate Growth of Communities
  31. 31. 4. Leverage External Web Properties
  32. 32. 4. Leverage External Web Properties
  33. 33. 4. Leverage External Web Properties
  34. 34. What You Can Influence:
  35. 35. What You Can Influence:
  36. 36. What You Can’t Control: Everybody & Their Opinions
  37. 37. What You Can’t Control: Everybody & Their Opinions
  38. 38. Takeaways:
  39. 39. Takeaways: 1. Integrate dynamic social media elements into your designs,
  40. 40. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design,
  41. 41. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design, 3. Your designs should facilitate the growth of communities,
  42. 42. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design, 3. Your designs should facilitate the growth of communities, 4. Leverage other Web properties to improve brand equity,
  43. 43. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design, 3. Your designs should facilitate the growth of communities, 4. Leverage other Web properties to improve brand equity, 5. It’s your responsibility as a designer and/or developer to care about search!
  44. 44. Resources
  45. 45. Resources Social Design Best Practices http://wiki.opensocial.org/index.php?title=Social_Design_Best_Practices How Design Effects Social Media Success http://vandelaydesign.com/blog/social-media/design-impact/ Designing for the Social Web: The Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
  46. 46. Thank You! Presented by: Kent Schnepp - Vice President of Strategy EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

×