Leveraging Social Media For Search - Web Visions Presentation 2009

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  • Leveraging Social Media For Search - Web Visions Presentation 2009

    1. 1. Leveraging Social Media For Search Presented by: Kent Schnepp - Vice President of Strategy EngineWorks, Inc. www.engineworks.com
    2. 2. Why should you care about social media?
    3. 3. Why should you care about social media? • Social media is an essential component of SEO & search.
    4. 4. Social Media is Essential to SEO
    5. 5. Social Media is Essential to SEO
    6. 6. Why should you care about social media? • Social media is an essential component of SEO & search.
    7. 7. Why should you care about social media? • Social media is an essential component of SEO & search. • Social media has changed the game.
    8. 8. Social Media Has Changed The Game
    9. 9. Social Media Has Changed The Game
    10. 10. Why should you care about social media? • Social media is an essential component of SEO & search. • Social media has changed the game.
    11. 11. Why should you care about social media? • Social media is an essential component of SEO & search. • Social media has changed the game. • It’s your responsibility to care about search!
    12. 12. Strategies You Can Leverage To Improve Search Results: 1. Make It Dynamic 2. Encourage Collaboration 3. Facilitate Growth of Communities 4. Leverage External Web Properties
    13. 13. 1. Make It Dynamic
    14. 14. 1. Make It Dynamic YouTube Viddler Google Video
    15. 15. 1. Make It Dynamic
    16. 16. 1. Make It Dynamic Blog Posts News RSS Feeds
    17. 17. 1. Make It Dynamic
    18. 18. 1. Make It Dynamic Twitter Integration
    19. 19. 2. Encourage Collaboration
    20. 20. 2. Encourage Collaboration Voting
    21. 21. 2. Encourage Collaboration
    22. 22. 2. Encourage Collaboration Comments
    23. 23. 2. Encourage Collaboration
    24. 24. 2. Encourage Collaboration Support
    25. 25. 3. Facilitate Growth of Communities
    26. 26. 3. Facilitate Growth of Communities
    27. 27. 3. Facilitate Growth of Communities
    28. 28. 3. Facilitate Growth of Communities Facebook Twitter
    29. 29. 3. Facilitate Growth of Communities
    30. 30. 3. Facilitate Growth of Communities
    31. 31. 4. Leverage External Web Properties
    32. 32. 4. Leverage External Web Properties
    33. 33. 4. Leverage External Web Properties
    34. 34. What You Can Influence:
    35. 35. What You Can Influence:
    36. 36. What You Can’t Control: Everybody & Their Opinions
    37. 37. What You Can’t Control: Everybody & Their Opinions
    38. 38. Takeaways:
    39. 39. Takeaways: 1. Integrate dynamic social media elements into your designs,
    40. 40. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design,
    41. 41. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design, 3. Your designs should facilitate the growth of communities,
    42. 42. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design, 3. Your designs should facilitate the growth of communities, 4. Leverage other Web properties to improve brand equity,
    43. 43. Takeaways: 1. Integrate dynamic social media elements into your designs, 2. Attempt to encourage collaboration & communication through design, 3. Your designs should facilitate the growth of communities, 4. Leverage other Web properties to improve brand equity, 5. It’s your responsibility as a designer and/or developer to care about search!
    44. 44. Resources
    45. 45. Resources Social Design Best Practices http://wiki.opensocial.org/index.php?title=Social_Design_Best_Practices How Design Effects Social Media Success http://vandelaydesign.com/blog/social-media/design-impact/ Designing for the Social Web: The Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
    46. 46. Thank You! Presented by: Kent Schnepp - Vice President of Strategy EngineWorks, Inc. www.engineworks.com Twitter: kschnepp LinkedIn: linkedin.com/in/kentschnepp

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