Building apps in the cloud is no longer a trend, but rather the norm. As companies race to innovate more with increasingly tight deadlines and budgets, they look to utilizing a Platform-as-a-Service (PaaS) to help them deploy apps in the cloud. What changes to the PaaS landscape can you expect in 2012?
During this presentation, Mark Gaydos, SVP of Worldwide Marketing at Engine Yard, covers the 7 trends you need to know about.
To watch the on-demand webcast, visit:
• Introduction to Engine Yard • Platform as a Service • The Seven Trends That Will Change PaaSEngine Yard - Conﬁdential 3
• The leading Platform as a Service (PaaS)• Founded 2006 – most experienced• 130 employees• Offices in San Francisco, Portland, Dublin• 2,200 paying customers• 100% revenue growth in 2011 – 7x revenues of nearest competitor• >6M compute hours/month on Amazon & Terremark Engine Yard - Conﬁdential 4
Custom, Self- hosted IaaS PaaS SaaS Applications Applications Applications Applications Data Data Data Data Runtime Runtime Runtime Runtime Innovate Middleware Middleware Middleware Middleware Operating System Operating System Operating System Operating SystemOutsource Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking NetworkingEngine Yard - Conﬁdential 5
Web 2.0 Dev Shops AgenciesAggressive" Media Nature LOB Enterprise 0 0 Time to Market Engine Yard - Conﬁdential 6
• Requirements of mobile devices drive demand for new backend applications – Nimble – Flexible – Agile – Rapidly deployed – Rapidly innovate and improve We need a mobile app yesterday!Engine Yard - Conﬁdential 7
• PaaS adoption will increase significantly in North America• PaaS adoption will grow even faster worldwide - wherever there is a focus on innovation – United Kingdom – Scandinavia – Japan – Singapore – China – BrazilEngine Yard - Conﬁdential 9
• Greater interest from enterprise drives increased awareness • PaaS vendors receive increased scrutiny – Architecture – Business process • Corporate governance, compliance and risk management gets involved – SOX, PCI, Basel II, etc.Engine Yard - Conﬁdential 10
• Previously “dipping their toe in the water” • Will substantially increase investment and number of projects in PaaS for 2012 • PaaS enables more innovation than SaaS • Improve value to customer and margins of practices – Increase usage of application developers – Can shed on-going management of infrastructureEngine Yard - Conﬁdential 11
• Dozens of vendors have entered the market – Barriers to entry are low – Barriers to value are very high • Free customers don’t require much • Paying customers require substantially more resources and dependability• Natural consolidation curve will apply – Trailblazers enter – Followers jump in – Challenges occur for many not providing differentiated value – Larger companies begin acquisition path – Many PaaS providers fail• Second half of 2012Engine Yard - Conﬁdential 12