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How Social is Your #socialmedia


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Brief presentation on social media branding and strategy presented by Engage | communicate . connect. Plus a simple introduction to the new women's innovation group in Newburyport, MA - #28Carrots.

Published in: Social Media

How Social is Your #socialmedia

  1. 1. 5 Key Facets to Your Brand Story Brand Foundation – Image, Messaging and Media Web Presence – Communication of the online brand Engagement – Reaching out to your audience Search – Create result oriented visibility Online Marketing – Taking it to the next level
  2. 2. It’s about your audience BrandingU Blog: You Are Better Than You Think You Are! … REALLY!!
  3. 3. It’s about your audience Be aware of who your audience is Don’t make them think or jump through hoops Be available and be authentic Being true to YOU
  4. 4. Leveraging the right voice with the right action BrandingU Blog: It’s the message that makes ALL the difference!
  5. 5. Leveraging the right voice with the right action Building the best brand voice Selecting the right social media networks Knowing what your time is worth Balancing business, social and your personal lifestyle
  6. 6. Leveraging the right voice with the right action Everything takes time, no quick fix “No one cares how much you know until they know how much you care!” Support systems rule
  7. 7. Getting the results in YOUR social Tools to help manage your time BundlePost Hootsuite ManageFlitter SocialBro Find Your Influence Content, posts & engagement strategy Using the social networks to your strengths Be thoughtful!
  8. 8. Getting Results = Conversion BrandingU Blog: Now What Do You Want Me To Do? … Just CLICK IT!
  9. 9. We are all in this together
  10. 10. We are all in this together 28 Carrots – A local women’s innovation center that focuses on: Business Support > Financial, legal, marketing, and sales Healthy Lifestyle > Physically feeling like the optimal YOU Family Management > Balancing work and home Mentoring | Motivation > Innovation guide & personal growth