Digital Kids Summit 2013: Dylan Collins, CEO, SuperAwesome

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Creating Products and Services that Sell Well

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Digital Kids Summit 2013: Dylan Collins, CEO, SuperAwesome

  1. 1. The #1 discovery platform for kids and teens As seen in...
  2. 2. Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv Physical retail footprint Digital content Fragmented hardware usage Changing engagement patterns Increasing discovery gap Digital marketing for kids is now MORE difficult The problem: Where to direct marketing safely & effectively? $1B+ spent each year marketing to kids & teens* *Digital marketing spend of $200M (UK) + $800M (US) based on estimates from Nielsen, Ofcom, FTC and industry sources.
  3. 3. Digital Discovery the UK’s #1 kids discovery platform Physical Discovery Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv 8M+ kids/month across our multi-channel platform •  Kids Network: the largest online ad network for kids content in the UK (7.5M UU) •  Kids Mobile Network: the largest premium mobile ad network for kids in Europe (5M MAU) •  Box of Awesome: the UK’s leading discovery service for 8-14 kids (200k members) •  Swapit: eBay for kids: the largest swap-exchange platform in UK (1.5M members) Data •  SuperAwesome Club: the UK’s leading loyalty club for kids/ teens (200k members) •  Research: quarterly, monthly and bespoke research reports
  4. 4. Customers include: Movies Toys Publishers Video Games TV & Music FMCG Other Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv
  5. 5. say hi! Strictly Confidential | Copyright SuperAwesome Ltd 2013 | www.superawesome.tv hello@superawesome.tv @GoSuperAwesome

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