Kent Johnson Highlights Digital Kids Conference 2013


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The Big Hidden Picture: Creating a Sustainable Cross-Platform Experience

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  • This was the original “Click-and-Play” Hidden Pictures on our website. Using Flash, sound effects, simple animation.
  • This is a more recent update, both in Flash and HTML5. We’re able to use the same “game engine” and illustrations on our website and in our apps.
  • Hidden Pictures Countdown, which we developed with Discovery Bay Games, creates a new kind of social Hidden Pictures experience. The key to understanding the experiences is to look not just at what’s on the screen but also at what’s happening around it. Are the kids, friends and family engaging with each other at least as much as they’re engaging with the screen?
  • Hidden Pictures app. Play screen and puzzle pack screen. Introduces another kind of social Hidden Pictures experience using GameCenter: achievements, leaderboards, and challenges.
  • Child looking in mailbox. Illustrates the moment of getting a new (or the first) issue of a magazine.
  • The game of Hopscotch is timeless.
  • You can play alone.
  • It’s international.
  • But mostly it brings people together.
  • With Hopscotch we wanted to draw on some of what's great about the magazine experience, such as an editorially driven experience and personalization. That's the push side of the push-pull model. But we didn't want to ignore the rich opportunities presented by the new medium, so we wanted to let kids and their parents pull in additional content based on their preferences.
  • Kent Johnson Highlights Digital Kids Conference 2013

    1. 1. The Big Hidden Picture Creating a Sustainable Cross-Platform Experience“Because children are the world’s most important people…” 1 Confidential
    2. 2. Founded in 1946… Today, a GrowingFamily Media Brand Confidential 2
    3. 3. Activity Book Clubs Our newest baby! International Confidential 3
    4. 4. Highlights Mission Statement Because children are the world’s most important people,we exist to serve children, their families, and others involved in their development, helping them become their best selves—creative, curious, caring, and confident. Fun With a Purpose® Confidential 4
    5. 5. ®The Hidden Pictures Story 1946 Today Confidential 5
    6. 6. ® Hidden Pictures fun factsIn just one year, Hidden Pictures puzzles appear in: • 100,000 Hidden Pictures book sets and board games • 8 million Highlights club activity books • 270,000 Hidden Pictures and puzzle app downloads • 24 million magazines • Increasingly present in mass and specialty retail • Over a dozen countries outside of the U.S. Most common hidden objects: Pencil, toothbrush, banana, Confidential 6
    7. 7. ®Hidden Pictures for all ages Confidential 7
    8. 8. ®Hidden Pictures Beyond Books Confidential 8
    9. 9. ®Hidden Pictures International Confidential 9
    10. 10. ®The Hidden Pictures Story Confidential 10
    11. 11. ®The Hidden Pictures Story Confidential 11
    12. 12. ®Early Hidden Pictures Touch Confidential 12
    13. 13. ®Hidden Pictures Social Confidential 13
    14. 14. ®The Hidden Pictures Story Confidential 14
    15. 15. What is the essence of a child’s experience with a magazine and how can it be re-imagined on digital platforms? Confidential 15
    16. 16. HighlightsHopscotch Confidential 16
    17. 17. Highlights HopscotchHighlights Hopscotch Confidential 17
    18. 18. HighlightsHopscotch Confidential 18
    19. 19. HighlightsHopscotch Confidential 19
    20. 20. HighlightsHopscotch Confidential 20
    21. 21. Rule-based play 6+ Confidential 21
    22. 22. Thank you!Kent JohnsonHighlights for Children, Inc.(614)“Because children are the world’s most important people…” 22 Confidential